social media's influence on project management
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TRANSCRIPT
Social Media Influence on Project
Management
Adam BlauAugust 31, 2011
Agenda
Three sections discussing social media and how it influences:
I: BusinessII: Online CommunitiesIII: Project ManagementIV: Questions and Answers
Tweets
Hash tag is #AECSocialPMRetweet information from webinarAsk questionsTweet comments or ideas from webinar and how you would implement them.
Brief Bio of Adam Blau
Spent 8 years working as sales and marketing executive for a worldwide translation company. Worked with sales, marketing and project management staff in 4 continents. Social media became an important aspect working with distributed teams to communicate its content marketing strategy to customers, employees and partners around the world.
It wouldn’t be a serious presentation without a definition slide!
Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and
audio.
Old definition from Wikipedia (not there anymore)
*Not a publication, not sales, not marketing
Social Media is a conversation
Emphasis varies by country
Social Media Ecosystem
Content is King
Without Content there is no need for Social Media
Without Social Media how will anyone find your Content
What will you talk about?
What’s the point of putting content up if no one knows about it?
All companies have customers.
Lucky companies have fans. But the most fortunate
companies have audiences
Social media influence on PM- Online Communities
Online communities – why should companies care?
“The stronger the social, professional and emotional relationships are among team members, the more likely each will go ‘the extra mile’ to make the project a success”
- Dennis D. McDonald.
Social media & online communities – what it is not!
A replacement for leadership or direction.
Removal of hiearchicaral layers.
Easy to start working with. It cannot be forced upon individuals.
A replacement for the real thing.
Social media – Implementation Challenges
THE WORRY CHART
Managing un-billable time
Fear of contributing inaccurate information; criticism.
Withholding information that may not seem particularly interesting, relevant, or truthful.*
Lack of sustained community management.
Disclosing confidential information* Wentling, T., Page, V., & Archichvili
Corporate Confidentiality
Companies need to provide structure and guidance on appropriate social media activity.
If companies outright refuse social media, it does not “teach safe behavior…and leaves without the necessary knowledge and skills to protect privacy and responsible speech.” –American Library Assoc.
If your company does not have a social media content strategy or guidelines, check Intel or Microsoft’s social media guidelines as a reference.
Social media’s influence on Project Management
Membership/User life cycle
*Amy Jo Kim, Wikepedia
*
According to research found on Wikipedia, communities
build upon social networking rely heavily on member
contribution
What motivates users to contribute?
What motivates users to contribute?
Reciprocation: benefits that compensate for the costs of time, effort and materials members provide.
Consistency: once a commitment is made to a virtual society, often they feel obligated to stay consistent with continuing contributions.
Social Validation: more likely to join and participate in an online community if it is socially acceptable and popular
“Social Media (in the Enterprise) is a Business Process, not a channel, department, or
vertical silo.” Ytzik Aranov, Managing Partner, Social2B
Project Manager
C++ Programmer
QA Test Lead
Sales manager
MarketingHR
Localization
Architect
Example: 30% savings due to efforts from team.
PM Lead
Sales
Marketing
HR
• Blogs• Wiki• Chat
• Customer satisfaction• Global content strategy (social media)
• Case Study• New leads
• Performance review• Recognized
Examples of social collaboration in PM
Daily status updates from all members using Yammer!Online chat function to support queries that can be tracked/followed/escalated.Questions/milestones, etc. shared on specific groups on Yammer. Complete post mortem, tagged and searchable on a blog for members to comment.
Developing group participation
Find an internal champion to support time dedicated each day to social media.Assign a community manager to build a sense of community efficacy. Discuss at project kick-off which tools and setup is appropriate for your team and company.
Developing group participation
Set Twitter lists (public/private) or team hashtags. Implement chat functions of enterprise software (Chatter from SFDC for example). Utilize all functions of blogs – comment fields, tags and rating features.Make sure everyone blogs and contribute content to the conversation.
Developing group participation
Set examples of how to participate and converse with the community.
Maximizing knowledge exchange
How to:
Gain information on new applications or tools.
Get recommendations from trusted industry colleagues.
Asking for other’s experience – mitigate risk.
Not have to reinvent the wheel.
Knowledge exchange
Join, read and contribute in Groups.
Add friends and work colleagues, past and present
Add industry colleagues.
Ask questions.
Link tweets with status updates
Keep your profile up-to-date.
Knowledge exchange-
Follow groups using hash tags (#pmot)
Follow Insider/Veterans, colleagues, friends, etc.
Re-tweet content to your network and groups
Recognize achievements/content contributions to your network
Respond to direct messages or queries quickly.
Join the conversation!
Setup groups and circles
Add friends and work colleagues, past and present
“Like” companies
Add comments to status updates or content shared.
What if scenarios and project comments
Share information about your group / company.
Water cooler & Informal Change Control
What you can be doing?
80% of success is just showing up
Engage your colleagues
Find advocates and supporters
Contribute to the community
Participate to build relationships for the long-term
Reciprocate to help share knowledge
Create!
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Questions?
Thank you
Adam BlauAdam Blau Consulting
Washington, D.C. +1 (202) 617-4530
adam_blau