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Pj̀ bkf Dmtwjrcbdl kdg tem Lfjokf Gbkfjlum

Gr. Gmspbdk Yrbdbk

Gmspbdkprbdbk.`jn G r . G m s p b d k Y r b d b k

8/12/2019 Social Media.piraeus University lecture

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\ekt‒s sj spm`bkf kojut Pj̀ bkf Dmtwjrcbdl prjtj̀ jfs

• Bd ;28=, Kdgy \krejf, tem hktemr jh ;= nbdutms jh puofb`bty„, smmnmg tjcdjw tem prjtj`jfs jh Pj`bkf Dmtwjrcbdl kdg mhhm`tbvm bdtmrk`tbjd wbte tempuofb`s. Gurbdl ebs fmlmdgkry @eb`klj mxebobtbjd, tem jrlkdbzmrs, hjr tem hmkrjh tem puofb`s rmk`tbjd, temy rmnjvmg tem pkbdtbdls hrjn tem wkffs, nkcbdlbt tem hbrst b`jdb` mxebobtbjd kdg grkwbdl mdjrnjus puofb`bty. Kdgy \krejfskbg tem fmlmdgkry fbdm, wbte web`e Pj`bkf Dmtwjrcbdl `jufgd‒t bgmdtbhynjrm1 Wem mxebobts wmrm us.

• Fmvmfbdl tem pfkylrjudg, `jnnudbtbms, dmtwjrcs kdg sj`bkf dmtwjrcbdlkppfb`ktbjds ekvm jvmrturdmg jur `jnnudb`ktbjd kdg sj`bkf fbhm mteb`s,jhhmrbdl mdgfmss puofb`bty k``mss tj nbffbjds jh nmgbk `jdsunmrs kdg`jdtrboutbdl tj tem dmvmr mdgbdl Lfjokf Gbkfjlum

• Nmkdwebfm tem B `jdsunm temrmhjrm B mxbst„ nkdgrk jh tem prmvbjus`mdtury eks fjdl ommd rmpfk`mg oy B `jddm`t temrmhjrm B mxbst„ njttj jh tem?;te `mdtury jh bdhjrnktbjd kdg bdtmrk`tbvbty.

8/12/2019 Social Media.piraeus University lecture

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Ok`c tj tem huturm. Hrjn K_YKdmttj Pj̀ bkf Dmtwjrcbdl

Bd ;282, gurbdl tem @jfg \kr pmrbjg, K_YKdmt. Dmtwjrc wks hbrst bdbtbktmg bduttmr `jdhbgmdtbkfbty. Bt wks tem hbrst Bdtmrdmt oksmg @jnnudb`ktbjds tjjf,hud`tbjdbdl ks kd kftmrdktbvm `ekddmf jh mdgfmss hfjw jh `jnnudb`ktbjd bd `ksmjh k du`fmkr wkr. Kftejule jrblbdkffy gmsbldmg hjr nbfbtkry purpjsms, temK_YKdmt wks gmsbldmg tj mdsurm lfjokf hfjw jh `jnnudb`ktbjds , teusbnpfmnmdtbdl1

• Bdhjrnktbjd Nkdklmnmdt• Wem _blet tj hrmm mxprmssbjd• Wem Ajurdkfbsn & nmgbk fkw• Wem @jdstbtutbjdkf oksbs jh gmnj`rk`y terjule tem hrmm hfjw jh bdhjrnktbjd

& bgmks omtwmmd lfjokf `jnnudbtbms , `rmktbdl knjdlst jtemrs klmjlrkpeb`kffy bdgmpmdgmdt bdstkffktbjd jh Dmtwjrc @Y (Dmtwjrc @jdtrjfYrjtj̀ jf). Kdg tebs bs mxk`tfy tebs prjtj`jf tekt wks tem kd`mstjr jh Nb`rj-Ofjllbdl & Pj`bkf Dmtwjrcbdl nmgbk jh tem ?; st `mdtury.

8/12/2019 Social Media.piraeus University lecture

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Njdbtjrbdl tem Lfjokf Gbkfjlum. Wem bnpjrtkd`m jh ombdl Pj̀ bkf

• Bd kd bnklm gjnbdktmg wjrfg, wemrm pmr`mptbjd bs rmkfbty kdg bd temymkr ?995, tem ]dbtmg Dktbjds bdtmlrktms k``mss tj tem Bdtmrdmt oksmgcdjwfmglm, bdhjrnktbjd kdg B.W. fbtmrk`y„ tj tem Obff jh Eunkd _blets ,`jdsbgmrbdl Pj`bkf Dmtwjrcbdl ks k eulm jppjrtudbty hjr wbgmr kdgnjrm mhhm`tbvm `jnnudb`ktbjd omtwmmd pmjpfm, trkds`mdgbdllmjlrkpeb`kf, sj`bkf, rk`bkf kdg pjfbtb`kf fbnbtktbjds kdg k njst mhhb`bmdt@ufturkf Gbpfjnk`y `ekddmf

• Kt tem sknm pjbdt, hrjn tem sbnpfm Bdhjrnktbjd Nkdklmnmdt djwpuofb` kdg kvkbfkofm tj tem Bdtmrdktbjdkf puofb`s, tem ?; st `mdtury`rmktmg tem dmmg hjr tem jdfbdm nkdklmnmdt jh tem sj `kffmg YmrsjdkfGmnj`rk`y„.

8/12/2019 Social Media.piraeus University lecture

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Gmnj̀ rktbzktbjd jh tem NmgbkJdfbdm _mvjfutbjd om j̀nms Pj̀ bkf

• Jur @jnnudb`ktbjd hjrnkt, fbcm Nmgbk, Yjfbtb`kf k`tbvbty kdg M`jdjnb` njgmfs,hkff udgmr tem unormffk jh Pj`bkf Yrjgu`ts„ , `ekrk`tmrbzbdl mk`e mrk.

• Fbcmwbsm, Pj`bkf nmgbk kdg tem rmvjfutbjd jh sj`bkf dmtwjrcbdl kppfb`ktbjds,

`ekdlmg tem `jdtmdt kdg tem qukfbty jh tem Lfjokf Gbkfjlum, rmvjfutbjdbzbdltem Nmgbk ks su`e, oy `rmktbdl jdfbdm `jnnudbtbms jh fbcm-cbdg bgmjfjly , teus`rmktbdl k pkrkffmf udbvmrsm.

• Pj`bkf Nmgbk nkgm kd mgbtjr jh sbnpfm pmjpfm, trkdshmrrbdl tem kutejrbty jhtrkgbtbjdkf Nmgbk kdg tem prmss tj sbnpfm pmjpfm.

• ettp1//www.yjutuom.`jn/wkt̀ e:v>-C@q7gbGs=j

G r . G m s p b d k Y r b d b k

8/12/2019 Social Media.piraeus University lecture

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Pj̀ bkf Dmtwjrcbdl. Wem Ymjpfms Nmgbk Hrjn Orjkg`kstbdl tjDkrrjw`kstbdl

• ettp1//www.

yjutuom.`jn/wkt`e:v>MKuxDUnKoyR

• Ks Pj`bkf Nmgbk krm k pmrhm`t nmgbk, fbcmMfm`trjdb` Nmgbk kdg Yrbdt Nmgbk.

• Nkcbdl sbnpfm usmrs bdtj mgbtjrs, tem vjb`mjh sbnpfm usmrs mqukfs tem dmws,jvmrsekgjwbdl mvmd nkbd strmkn nmgbk,mspm`bkffy bd `ksms wemrm tejsm wmrm`mdsjrmg.

• Bd tmrns jh Dkrrjw`kstbdl, tem pmjpfm‒snmgbk„ krm djw `rmktbdl nbffbjds jhpmrsjdkf `ekddmfs, skhmlukrgbdl tem

ajurdkfbstb` hrmmgjn jh spmm`e kdgpfurkfbty bd bdhjrnktbjd nkdklmnmdt .

8/12/2019 Social Media.piraeus University lecture

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Webdc Pj̀ bkf. Dmw Klm @jnnudb`ktbjd & Fmkrdbdl Yrjtj̀ jfs

• Dmw Nmgbk tm`edjfjlbms ekvm turdmg tem wjrfg bdtj k lfjokf vbffklm3 Wemnuftbnmgbk bs `rmktbdl mdtbrmfy dmw wkys jh tebdcbdl bd `jnnudb`ktbjd ktfkrlm.

• Wem wjrfg djw omfjdls tj 'gblbtkf cbgs', tekt lmdmrktbjd wbte dj nmnjry jh

fbhm omhjrm NWX, pmrsjdkf `jnputmrs kdg tem Bdtmrdmt.• Njrmjvmr, khtmr ymkrs jh bdtmrhk`bdl wbte `jnputmrs kdg mxpjsurm tjtejulet pkttmrds tekt orkd`e jut, tem vmry wky bd web`e gblbtkf cbgs' orkbdwjrc wbff om gbhhmrmdt

• Wemy tebdc fmss bd k trkgbtbjdkf, fbdmkr, dkrrktbvm wky, kdg njrm bd k trmmfbcmhksebjd. Wembr bgmks krm fbdcmg out djt strb`tfy fbdmkr. Webs lmdmrktbjd's

tejulet prj`mssms krm gbhhmrmdt, djt aust bd gmlrmm out bd dkturm. Wemrmhjrm,temy `jdsbst k njvbdl gbs`jdtbdubty bd `jnnudb`ktbjd tmrns, webfmDmtwjrcbdl bffbtmrk`y `jdsbsts tem sj `kffmg gblbtkf gmkte„

• ettp1//www. yjutuom.`jn/wkt`e:v>yfnnc[\g??s

8/12/2019 Social Media.piraeus University lecture

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Bdhjrnktbjd Nkdklmnmdt & Pj̀ bkf Nmgbk. Yrjgu`bdl Pj̀ bkf Yjfbtb`s„

• Out wekt‒s sj spm`bkf kojut Pj`bkf Dmtwjrcbdl kdg nmgbk : Wem sm`rmt bs tekt wm krmdj fjdlmr tkfcbdl kojut @jnnudb`ktbjd jr Fmkrdbdl Nmtejgjfjlbms out tem njstpjwmrhuf Bdhjrnktbjd Nkdklmnmdt, web`e bd rmturd mqukfs Yuofb` JpbdbjdNkdklmnmdt . Bd hk`t, wm djw grkw `jd`mdtrb` `br`fms wemrm wm mdtmr kdg mxbt kt wbff

• Bd tem klm jh Bdhjrnktbjd kdg Bdtmrk`tbvbty tem wky wm nkdklm bdhjrnktbjd nkcms kfftem gbhhmrmd`m bd tmrns jh Yuofb` jpbdbjd Nkdklmnmdt, ks nkdklbdl bdhjrnktbjdmqukfs sj`bkf rmspjdsbobfbty, web`e bs tem oksbs jh Fmkgmrsebp.

• Wem jdm wej eks tem rblet knjudt jh bdhjrnktbjd jd tem rblet tbnbdl om`jnms temmfm`tmg nmnomr & tem fmkgmr jh tem lrjup.

8/12/2019 Social Media.piraeus University lecture

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Pekrbdl bs @krbdl„. @jnnudbtbms & Dmtwjrcs

• Bd k dmtwjrcbdl gjnbdktmg wjrc spk`m, wm dj fjdlmr dmmg hjffjwmrs, wmdmmg omfbmvmrs.Bt bs temd qubtm jovbjus tekt tem pjwmr jh dmtwjrcbdl`jdsbsts bd `rmktbdl jdfbdm `jnnudbtbms jh pmjpfm sekrbdl tem sknmbdtmrmst, tjdm jh vjb`m kdg pjsbtbjdbdl kfjdl wbte bdhjrnktbjd, `rmktbdlkfnjst k pkrkffmf udbvmrsm.

• Wem Dmtwjrc kspm`t rmhmrs tj tem smt jh rmfktbjdsebps, pmrsjdkf bdtmrk`tbjdskdg `jddm`tbjds knjdlst pkrtb`bpkdts wej ekvm pmrsjdkf rmksjds tj`jddm`t. Bt bs vbmwmg ks k smt jh djgms kdg fbdcs wbte khhjrgkd`ms hjrfmkrdbdl.

• Wem @jnnudbty kspm`t rmhmrs tj tem gmvmfjpnmdt jh k sekrmg bgmdtbtykrjudg k tjpb` jr smt jh `ekffmdlms. Bt rmprmsmdts k `jffm`tbvm bdtmdtbjd tjstmwkrg k gjnkbd jh cdjwfmglm

8/12/2019 Social Media.piraeus University lecture

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Wem twbttmr Gkbfy Dmwspkpmr

• Kppfb`ktbjds fbcm twbttmrfb tjjc jdfbd m pmrsjdkf orkdgbdl kdg `jnnudbty spbrbt k stmp hurtemr

• et tp1//www.stkyjdsmkr`e.`jn/ejw-tj-usm-pkpmr-fb-tem-gkbfy-twbttmr-dmwspkpmr

8/12/2019 Social Media.piraeus University lecture

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Wem Ykrtb`bpktbjd Hk t̀jr. Ejw tj ̀ rmktm hjffjwmrs & ̀ jnnudbtbms

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_mfktbjdsebp NkrcmtbdlEjw Yrmhmrmd`ms sprmkg terjule sj̀ bkf dmtwjrcs

Pj`bkf Dmtwjrcbdl bnbtktms fbhm . Kdg kftejule yju `kd djt sustkbd hrbmdgsebpsjdfy vbk hk`mojjc, pmjpfm `kd om lrmktfy bdhfumd`mg oy josmrvbdl tembrk`qukbdtkd`ms' sj`bkf/ousbdmss/pjfbtb`kf omekvbjur jr gbs`ussbjd wbte temn.

Wem dmbleojurejjg mhhm`t„ rmhmrs tj tem tmdgmd`y jh k pmrsjd tj vjtm bd k`mrtkbd gbrm`tbjd oksmg upjd tem rmfktbjdkf mhhm`ts jh tem pmjpfm fbvbdl bd temdmbleojurejjg

Bh wm k``mpt tekt pmjpfm tmdg tj bnbtktm jdm kdjtemr, temd wm sejufg smm k`jrrmfktbjd bd omekvbjur omtwmmd twj pmjpfm wej krm sj`bkffy `jddm`tmg .Jd kvmrklm, jdm gm`bsbjd tj vjtm wjufg njtbvktm kojut termm jtemr pmjpfm tjlj tj tem pjffs

8/12/2019 Social Media.piraeus University lecture

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Wem Yjwmr jh Gblbtkf _mputktbjd kdg Ymrsjdkf Orkdgbdl

• @jdsunmr Lmdmrktmg nmgbk (@LN), md`jnpkssms tem nbffbjds jh`jdsunmr lmdmrktmg `jnnmdts, jpbdbjds & pmrsjdkf jpbdbjds, pjstmgbd puofb`fy kvkbfkofm jdfbdm sjur`ms. @LN, kfsj rmhmrrmg ksjd fbdm`jdsunmr wjrg jh njute„, jrblbdktmg hrjn k vkrbmty jh sjur`ms.

• Wem hksebjd gmsbldmr Wjnny Ebfhblmr stbff rmprmsmdts tem `fkssb` mxknpfm,jh wekt `kd ekppmd wemd jdfbdm runjrs lj ud`em`cmg .

• Wem stjry wks trbllmrmg wemd sjnmojgy pjstmg k nmssklm tj smvmrkfdmwslrjups, `rbtb`bzbdl Wjnny Ebfhblmr. Wem nmssklm `fkbnmg tekt temgmsbldmr ekg kppmkrmg jd tem Jprke \bdhrmy sejw, wemrm em usmgrk`bkffy `ekrlmg fkdluklm, webfm djtbdl tekt ekg em cdjwd nmnomrs jhtejsm rk`bkf lrjups wjufg fbcm ebs `fjtebdl sj nu`e, em wjufg djt ekvmnkgm temn sj db`m…

8/12/2019 Social Media.piraeus University lecture

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Gblbtkf _mputktbjd Nkdklmnmdt

Wem wbddmrs bd gblbtkf `jnnudb`ktbjd kdg rmfktbjdsebp nkrcmtbdl ekvm djtommd tejsm wbte tem omst tm`edjfjly jr tem omst BW `jdsuftkdts out tejsm wejudgmrstjjg tekt tem \mo rmprmsmdts k udbqum jppjrtudbty tj nkcm k eunkd`jddm`tbjd.

Kd bdtk`t rmputktbjd1Ptrmdltemds `ustjnmr trustHk`bfbtktms tem rm`rubtnmdt kdg fjykfty jh `kpkofm mnpfjymmsBnprjvms k``mss tj tem `kpbtkf nkrcmt_mgu`ms tem `jsts jh prj`urbdl `kpbtkf

Mdsurms fjw pur`eksbdl prb`ms_mgu`ms tem prmssurms oy tem kutejrbtbms tj mxmr`bsm `jdtrjf kdgrmlufktbjd

8/12/2019 Social Media.piraeus University lecture

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Kppfb`ktbjds M j̀djny

• Wem dmw "kpp m`jdjny" eks `rmktmg kojut 788,999 ajos bd tem ]dbtmg

Ptktms sbd`m ?99<, k``jrgbdl tj tem survmy jh tem ]dbvmrsbty jh Nkryfkdg,webfm kdjtemr =99.999 ajos krm jpmd bd Murjpm bd ?9;0 kfjdm.

• Kpp M`jdjny ‐ web`e ekg zmrj ajos aust = ymkrs klj omhjrm tem bYejdm wksbdtrjgu`mg ‐ gmnjdstrktms tekt wm `kd qub`cfy `rmktm m`jdjnb` vkfum kdg

ajos terjule `uttbdl-mglm bddjvktbjd„.

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Pj̀ bkf Nmgbk & Pj̀ bkf Yjfbtb`s. Ajbd tem Eypm

Pydmrlbms omtwmmd Pj`bkf Dmtwjrcbdl kdg Ptrktmlb` @jnnudb`ktbjdtm`edbqums bs djw prjgu`bdl Dmw Klm Pj`bkf Yrjgu`ts, knjdlst web`ePj`bkf Yjfbtb`s kdg Bddjvktbjd ejfg k spm`bkf pfk`m, wjrcbdl ks k `rbsbsnkdklmnmdt tjjf hjr jutsbgm tem ojrgmrs jh nkbdstrmkn pjfbtb`s, wbte

kftmrdktbvm dmw njgmfs jh1• Pj`bkf M`jdjny • Pj`bkf Nkrcmtbdl & Bddjvktbjd• Pj`bkf Mdtrmprmdmursebp• Pj`bkf @jemrmd`m kdg Dmw Klm @jnnudbty _mfktbjds•

Lrmmd Yrjam`ts

oksmg jd tem Ymjpfm tj Ymjpfm„ prbd`bpfm jh Pj`bkf Dmtwjrcbdl

ettp1//www. yjutuom.`jn/wkt`e:v>OpH9FxsHqac&hmkturm>pfkymr Zmnomggmg

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Ejw Bdhjrnktbjd Nkdklmnmdt sebhts bdtj Pj̀ bkf _mspjdsbobfbty

• Bd tem hbrst gm`kgm jh tem ?;st `mdtury, sj`bkf rmspjdsbobfbty bs ok`c wbte kvmdlmkd`m. Kdg dj jdm bs njrm rmspjdsbofm, tekd Ykuf Gkvbg Emwsjd, kfsjcdjwd ks Ojdj, kdg k fmkg sbdlmr jh tem Brbse rj`c okdg ]?.

• Ojdj, om`knm kd b`jdb` synojf jh sj`bkf rmspjdsbobfbty , ks em nmt wbte temwjrfg fmkgmrs & spjcm omhjrm wjrfg ojgbms, tj `jdvbd`m ljvmrdnmdts &bdstbtutbjds tj emfp tem wjrfg pjjr. Ebs mhhjrts wmrm rmwkrgmg bd `judtrbmskrjudg tem wjrfg1 nkdy ljvmrdnmdts & bdstbtutbjds rmspjdgmg, oy rmgu`bdl

tem gmpt jwmg tj temn oy tebrg wjrfg dktbjds. Wem fmssjd:

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Pmrvbdl tem @jnnudbty

• Bd tem ?; st `mdtury, smrvbdl jdm‒s `jnnudbty nkcms ljjg ousbdmss smdsm kswmff & eks bd hk`t om`jnm k hrjdt-ourdmr ousbdmss nkdgktm.

8/12/2019 Social Media.piraeus University lecture

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Hrjn @jnnudbty _mfktbjds tj Pj̀ bkf M j̀djnb`s

• Bd fblet jh tem bd`rmksbdl gbvmrsbty jh sj`bmty, jrlkdbzktbjds nust om`jnmnjrm gbvmrsm & fmkrd ejw tj gmkf kdg `jnnudb`ktm wbte tejsm wej gbhhmrbd1 wjrc ok`clrjudg, mgu`ktbjd, klm, lmdrm, rk`m, peysb`kf kobfbtbms,rmfblbjus omfbmhs, smxukf jrbmdtktbjd,kdg jtemr pmr`mbvmg gbhhmrmd`ms„.

• Bd tem ?; st `mdtury ousbdmss djtbjd tekt, k `jnpkdy nust om k `btbzmd jh tem`jnnudbty bd mvmry rmspm`t , kdg k``mpt bts rjfm, ks kd klmdt hjr sj`bkf`ekdlm bd tem `jnnudbty.

• Weus, wbte tem emfp jh Dmw Klm tm`edjfjly kdg sj`bkf nmgbk tem lfjokf

gbkfjlum `jnms tj tem dmxt fmvmf•

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Lbvbdl ok`c tj tem @jnnudbty terjule tem Bdtmrk t̀bvbty Mhhm t̀

Pekrbdl bs @krbdl

•

Wj cmmp tem puofb`'s mnjtbjd krjusmg kdg temrmhjrm md`jurklm pkrtb`bpktbjd bdtem sekrmg vbsbjd, wm wbff ekvm tj `jdstkdtfy pbqum tembr `urbjsbty.

• Webs nmkds mxpfjbtbdl tem pkrtb`bpktjry kspm`t jh dmw tm`edjfjly & sj`bkfdmtwjrcbdl tj bts huffmst. Wem rjfm jh nuftbnmgbk wbff bd tekt `ksm om tj gmmpmdrmfktbjdsebps jd k pmrsjdkf fmvmf .

8/12/2019 Social Media.piraeus University lecture

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Lbvbdl ok`c tj tem ̀ jnnudbty @ksm Ptugbms

• Bd k vmry sbldbhb`kdt gmvmfjpnmdt hjr mEmkfte, k orjkg kgjptbjd jh \mo ?.9tm`edjfjlbms kdg kpprjk`ems `jbd`bgms wbte tem njrm rm`mdt mnmrlmd`m jhYmrsjdkf Emkfte Kppfb`ktbjd Yfkthjrns kdg Ymrsjdkffy @jdtrjffmg Emkfte_m`jrgs su`e ks Ljjlfm Emkfte, Nb`rjsjht EmkfteXkuft, kdg Gjssbk.

• Nmgb`bdm ?.9„ kppfb`ktbjds, smrvb`ms, kdg tjjfs krm gmhbdmg ks \mo -oksmgsmrvb`ms hjr emkfte `krm `jdsunmrs, `krmlbvmrs, pktbmdts, emkfteprjhmssbjdkfs, kdg objnmgb`kf rmsmkr`emrs, tekt usm \mo ?.9 tm`edjfjlbmskdg/jr smnkdtb` wmo kdg vbrtukf rmkfbty kpprjk`ems tj mdkofm kdg hk`bfbtktmspm`bhb`kffy

• ;) sj`bkf dmtwjrcbdl,• ?) pkrtb`bpktbjd,• 0)kpjnmgbktbjd• 7) jpmddmss,• =) `jffkojrktbjd,wbtebd kdg omtwmmd temsm usmr lrjups.ettp1//www.anbr.jrl /

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K @rjss @ufturkf Dmtwjrc hjr Yjvmrty Kfmvbktbjd

Mdtmrprbsm Pjfutbjds tj Yjvmrty• Wrkdshjrnbdl Ousbdmss kdkfyzms kdg `ktkfyzms tem `jdtrboutbjd jh

mdtrmprmdmursebp tj eunkd kdg mdvbrjdnmdtkf wmff-ombdl. Bts hj`us bs jdmdtmrprbsm sjfutbjds tj pjvmrty.

• \m krm bdtmrmstmg bd prk`tb`kf sjfutbjds ‐ "wekt wjrcs :

• Pj`bkf s`bmdtbsts bd`rmksbdlfy klrmm tekt sj`bkf `kpbtkf bs hudgknmdtkf tjousbdmss su``mss, m`jdjnb` gmvmfjpnmdt kdg wmff-ombdl.

• Werjule bddjvktbvm rmsmkr`e kdg bdstru`tbjd wm kbn tj `ekddmf tem rbsbdl`jd`mrd kojut lfjokf pjvmrty bd hrmse gbrm`tbjds tekt wbff gmfbvmr tkdlbofmbnprjvmnmdt kdg lmdubdm jppjrtudbtbms hjr pmjpfm bd pjvmrty, oksmg jd kobofb`kf, ejfbstb` kpprjk`e tj wekt bt nmkds tj om eunkd.

8/12/2019 Social Media.piraeus University lecture

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Nkdu Wskj

_kgbj fk @jfbhktkK gbsruptbjd tj tem Krlmdtbdk mteb s̀, Nkdu Wskj Dmtwjrcmg tem pktbmdts jh knmdtkf ejspbtkf, bd k wjrfg `knpkbld klkbdst rk`bsn. Wem `kusm rmfktmg vmdturmlkvm nmdtkf bdstbtutbjds bd Krlmdtbdk nbffbjd jh gjffkrs terjule tem fbvm`jd`mrts kdg tem RjuWuom kdg Bdtmrdmt _kgbj hmms.

ettp 1//www.nkdu`ekj.dmt/md/

8/12/2019 Social Media.piraeus University lecture

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Wem Obofm jh Dmtwjrcbdl

8/12/2019 Social Media.piraeus University lecture

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Ejw tj orkdg yjursmfh kdg om yjursmfvm‒somst klmdt

• E_ prjhmssbjdkfs krm djw rm`rubtbdl vbk Fbdcmgbd jr Hk`mojjc kdg yjur rmsunm bs djfjdlmr wekt bt usmg tj om, ks bt bs hjrnkttmg tj orkdg yju kdg nkdklm yjur prjhbfmjdfbdm. Pjnm sbnpfm tbps

• @v @rmktjr1 Lj tj Fbdcmgbd _msunm @rmktjr kdg trkdshjrn yjur pmrsjdkf gktk mdtmrmgbdtj k pjwmrhuf prjhbfm tekt bs kpt tj sejw jd smkr`e mdlbdms

• Hbftmr1 _mnmnomr tekt yju rkrmfy ekvm k sm`jdg `ekd`m tj nkcm k hbrst bnprmssbjd kdg

stky kwky hrjn Ho pjstbdls wemd yju‒rm hmmfbdl mnjtbjdkf. Rjur mfm`trjdb` trk`m wbffkppmkr mvmd khtmr yju gmfmtm tem qumstbjdkofm pjst• Om pmrsjdkf1 Bd sj`bkf nmgbk fbcm bd rmkf fbhm yju gjd‒t sekrm mvmrytebdl wbte mvmryjdm.

Hbftmr yjur smttbdls sj tekt yjur pmrsjdkf gmtkbfs krm djt kff jvmr ho oy tem wrjdlpmjpfm. Gjd‒t trust kdyjdm kdg gjd‒t sekrm tem sknm knjudt jh bdhj wbte hrbmdgs kdgprjhmssbjdkf `jdtk`ts kfbcm

• Djofmssm jofbl m1 `yomr rmfktbjdsebps krm tem sknm ks bd rmkf tbnm. Rju ekvm tj cmmp

tem hbrm jd, oy cmmpbdl bd tju`e, sekrbdl yjur tejulets kdg rmwkrgbdl yjur dmtwjrc`jdtk`ts sejwbdl tekt yju `krm, sj tekt yju gjd‒t ekvm bdk`tbvm `jdtk`ts• Om orbmh1Wwbttmr bs kd mxmr`bsm jh mhhm`tbvmdmss kdg m`jdjny jh spmm`e. _mnmnomr

yju ekvm tj nkcm yjur stktmnmdts bd ;;7 `ekrk`tmrs. Webs bs tem utnjst`jnnudb`ktbjd strktmly wej nkcms tem rmkf stktmnmdt kojut yju. Wem sknm ljms hjrFbdcmgbd. Kdg rmnmnomr. Wem fmss yju sekrm, tem fmkst jh mrrjrs yju krm mxpm`tmg tj`jnnbt.

8/12/2019 Social Media.piraeus University lecture

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Xbrtukf@jnnudbtbms/ Dmtbqumttm

• Wem su``msshuf prk`tb`m jh jd fbdm nmgbk rmfktbjds. gmpmdgs jd cdjwbdlweb`e puofb`s `kd ekvm kd bnpk`t jd tem jrlkdbzktbjd‒s bnklm kdg bts kobfbtytj nmmt tembr joam`tbvms.

• Wrkgbtbjdkffy, kugbmd`ms `jnm bd kff typms jh `jdhblurktbjds1 pmjpfm jh`jnnjd bdtmrmsts, ajurdkfbsts, k`tbvbsts…

• Jdfbdm bt `kd om nu`e mksbmr tj hbdg temsm kugbmd`ms, sbd`m temy tmdg tj`jdlrmlktm bd Xbrtukf @jnnudbtbms.

• Ptkr trmc, Murjvbsbjd, gjfpebds, Wjyjtks, lfknjur pejtjlrkpey,

Kppkfk`ebkd Fbtmrkturm…, du`fmkr mdlbdmmrbdl, Ykrbs Ebftjd, tem Wbtkdb`…

8/12/2019 Social Media.piraeus University lecture

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Xbrtukf @jnnudbtbms

• Wemrm bsk prjtj`jf , dmvmr tj om gbsruptmg webfm gmsbldbdl k wmo mvmdt, ejnmpklm, rjlum `ekt rjjn jr wektmvmr bt tkcms.Bt `jdsbsts jh hjur sbnpfm rufms1

• Ptb`c tj tem Xbrtukf @jnnudbty spbrbt . Rju krm djt tj bdtrjgu`m kdjtemr tjpb` wbtebd temgbs`ussbjd, jtemrwbsm, yju krm kd jut`kst kdg yju krm mx-`jnnudb`ktmg.

• Yuff„ bdstmkg jh Yuse„ . Yrjnjtbjd udtbf djw wks oksmg prk`tb`kffy jd `rmktbdl tem dmmgkdg temrmhjrm pusebdl tem `jdsunmr tj nkcm k skfm. Out sbd`m pmjpfm krm djt omhjrm k`jnputmr wkbtbdl hjr yjur nmssklm, yju ekvm tj rmfy jd puff. Wem wmo kffjws temn tjmdlklm bd tem dmw k`tbvbty jh puffbdl„ tem bdhjrnktbjd stjrmg wemd temy dmmg bt.

• Furc„ omhjrm yju pkrtb`bpktm . Furc bs k obt jh jdfbdm akrljd, tekt nmkds yju sejufg rmkgwekt jtemr pmjpfm krm skybdl, omhjrm yju nkcm yjur jwd `jdtrboutbjd tj tem gbs`ussbjd

.• Bgmdtbhy yjursmfh bh yju krm tem jrlkdbzktbjd . \kff Nkrt suhhmrmg k obl fjss wemd k`tbvbst

`jdsunmr nmnomrs jh k _jlum sbtm rmkfbzmg tekt k nmnomr jh tem `jnnudbty wksrmprmsmdtbdl tem jrlkdbzktbjd, nkcbdl pjsbtbvm jr dmlktbvm fmkcs jd tembr omekfh, tjbdhfumd`m gm`bsbjd nkcmrs jd mnpfjynmdt bssums.

8/12/2019 Social Media.piraeus University lecture

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Ofjllbdl hjr OusbdmssYmjpfm ajbd Ymjpfm„ettp1//www.nfnbdsbgmrsm`rmts.`jn

• Ofjllbdl jhhmrs sjnm `jnpmffbdl kgvkdtklms hjr ousbdmss. Bh bt gbgd‒t, djojgy mfsm wjufg om gjbdl bt. Out mvmry gky,njrm kdg njrm ousbdmssms ekvm ofjls. Emrm krm sjnm jh tem omdmhbts1

• Kttrk`ts dmw `ustjnmrs hrjn dmw gmnjlrkpeb`s tekd yjur ̀ jnpkdy eks prmvbjusfy smrvb`mg. Ymjpfm wej rmkgofjls lmdmrkffy spmdg njrm njdmy jdfbdm tekd pmjpfm wej gjd‒t. Emfps yju kdswmr tem qumstbjd1 wemrm krm ny

dmxt lmdmrktbjd jh `ustjnmrs `jnbdl hrjn:

• Yrjvbgms yjur mxbstbdl `ustjnmrs wbte k dmw wbdgjw terjule web`e tj smm yju ‐ kdg terjule web`e yju ̀ kd smmtemn, vbk vbsbtjr stktbstb`s kdg/jr ̀ jnnmdts.

• Bd`rmksms yjur ̀ jnpkdy‒s prmsmd`m kdg pfk`mnmdt bd smkr`e rmsufts. Ofjls ̀ jdstkdtfy ̀ eurd jut dmw `jdtmdt huffjh cmywjrgs yjur pjtmdtbkf ̀ ustjnmrs wbff usbdl tj smkr`e jdfbdm hjr prjgu`ts kdg smrvb`ms rmfktmg tj yjur`jnpkdy.

• Yuts k eunkd hk`m jd kd kostrk`t mdtbty su`e ks k ̀ jnpkdy.

8/12/2019 Social Media.piraeus University lecture

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@jnnudbtbms jh Yrk t̀b`m

• Wem prk`tb`m1K `jnnudbty jh prk`tb`m bs djt nmrmfy k `jnnudbty jhbdtmrmst--pmjpfm wej fbcm `mrtkbd cbdgs jh njvbms, hjr bdstkd`m. Nmnomrs jhk `jnnudbty jh prk`tb`m krm prk`tbtbjdmrs .

• Wemy gmvmfjp ksekrmg rmpmrtjbrm jh rmsjur`ms1 mxpmrbmd`ms, stjrbms, tjjfs,wkys jh kggrmssbdl rm`urrbdl prjofmns ‗ bd sejrt k sekrmg prk`tb`m. Webstkcms tbnm kdg sustkbdmg bdtmrk`tbjd.

• K ljjg `jdvmrsktbjd wbte k strkdlmr jd kd kbrpfkdm nky lbvm yju kff sjrts jhbdtmrmstbdl bdsblets, out bt gjms djt bd btsmfh nkcm hjr k `jnnudbty jhprk`tb`m.

• Wem gmvmfjpnmdt jh k sekrmg prk`tb`m nky om njrm jr fmss smfh-`jds`bjus.Wem "wbdgsebmfg wbpmrs" mdlbdmmrs kt kd kutj nkduhk`turmr nkcm k`jd`mrtmg mhhjrt tj `jffm`t kdg gj`unmdt tem trb`cs kdg fmssjds temy ekvmfmkrdmg bdtj k cdjwfmglm oksm .

• Oy `jdtrkst, dursms wej nmmt rmlufkrfy hjr fud`e bd k ejspbtkf `khmtmrbk nkydjt rmkfbzm tekt tembr fud`e gbs`ussbjds krm jdm jh tembr nkbd sjur`ms jhcdjwfmglm kojut ejw tj `krm hjr pktbmdts. Ptbff, bd tem `jursm jh kff temsm

• ettp1//www.yjutuom.`jn/wkt`e:v>80r[0P5MEjK

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Pj̀ bkf Dmtwjrcbdl ks k Pj̀ bkf Yrjgu t̀

• Wem wjrg mvmdt nmkds kd j``ksbjd, k lktemrbdl jh pmjpfm kt k `mrtkbd pfk`mkt k `mrtkbd tbnm hjr k spm`bhb` rmksjd.

• Mk`e j``ksbjd `kd om `kffmg sjnmtebdl gbhhmrmdt, out tem wjrg mvmdt`ekdlms k``jrgbdl tj tem j``ksbjd.

•

Wem dknms `ekdlm, out stbff, tem prj`mss rmnkbds tem sknm.• \m krm lktemrbdl pmjpfm hjr k `jnnjd mvmdt tekt bs pfkddmg,

jrlkdbzmg, kdg gmtkbfmg. Wem bnpjrtkd`m fbms bd tem sbnbfkrbtbms jhmvmdts, usbdl yjur scbffs, tkfmdt, kdg mxpmrbmd`m tj prjgu`m kdgnkdklm temsm mvmdts su``msshuffy.

8/12/2019 Social Media.piraeus University lecture

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Ptklbdl k wmo mvmdt

• Wj stklm k wmo mvmdt, `jdsbgmr tem nbffbjd gjffkr qumstbjd1 \ey pmjpfm nmmt:

• Wem rmksjds pmjpfm lktemr hjr mvmdts krm ks gbvmrsm ks pmjpfm wej kttmdg temn.• Kddukf nmmtbdls• Kpprm`bktbjd gb2ddmrs• Kttrk`t dmw spjdsjrs• Ojjst njrkfm• @mfmorktbjds• @jnnudb`ktm bssums• Mgu`ktbjd• Mdtmrtkbdnmdt/hud• Mx`ekdlm bgmks• Bd`rmksm nmnomrsebp• Bd`rmksm skfms• Ajo rmqubrmnmdt• Nkcm gm`bsbjds• Nbfmstjdms• Dmtwjrcbdl• Yrjnjtm k dmw prjgu`t• _m`jldbtbjd• _kbsm njdmy• Puppjrt k `kusm• …………..kdg tem fbst bs bdhbdbtm

8/12/2019 Social Media.piraeus University lecture

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Wem hbrst \mo-Dmtwjrcbdl mvmdts

- Ofkbrwbt`e Yrjam`t

- - Yrbd`m

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WEKDC RJ]!