social media—guiding principles and application uses
DESCRIPTION
Originally presented to RMA, a Utah professional women’s group consisting of Bankers, Financiers, CPAs and attorneys.TRANSCRIPT
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fluid educational series
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presentation presented by
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text dyejo to 50500
john [email protected] www.fluid-studio.net
twitter @dyejo
free service provided byhttp://contxts.com
contact Me
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©2009 Fluid Studio
TEXT CASEPHILIP TO 50500
PHILIP [email protected] www.fluid-studio.nettwitter @casephilip
Free service provided byhttp://contxts.com
CONTACT ME
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previous presentations
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how many have heard of facebook? twitter? linkedin? youtube?
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how many are on facebook? twitter? linkedin? youtube?
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there is no silver bullet
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social Media is just one tool in the toolbox
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We all have a circle of influence. people are influenced by those they trust
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WHAT YOU CAN DOSOMETHING ABOUT.
WHAT YOU CARE ABOUT.
CIRCLE OF CONCERN
CIRCLE OF INFLUENCE
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WHAT YOU CAN DOSOMETHING ABOUT.
WHAT YOU CARE ABOUT.
CIRCLE OF CONCERN
CIRCLE OF INFLUENCE
viral Marketing
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viral Marketing
+ =
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people do not Want to be sold to. they Want to interact and be heard
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ENGAGE
RESPOND
LISTEN
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you cannot control the conversation, but you can participate in it
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although social Media is “one-to-Many” broadcast Marketing, at the end of the day real results Will occur
When “one-to-one” relationships are forMed
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4 p’s
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product4 p’s
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product, price4 p’s
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product, price,place4 p’s
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product, priceplace, proMotion4 p’s
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3 r’s
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relevant3 r’s
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relevant, real3 r’s
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relevant, real, responsive3 r’s
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relevant, real, responsive, relationship4 r’s
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side-by-side coMparison
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soMe realities to consider . . .
using social Media is like riding a bull— getting on is the easy part.
it requires an investment of time–not only researching and writing, but also reading and engaging
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soMe realities to consider . . .
there are no prereQuisites–just a desire to try
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soMe realities to consider . . .
you need a strategy
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soMe realities to consider . . .
you need a strategy
carve out a certain amount of time each week to spend on social media
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soMe realities to consider . . .
you need a strategy
try to "pull" clients to you by sharing valuable information rather than pushing yourself out to them
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soMe realities to consider . . .
knoW Where your leads are coMing froM
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soMe realities to consider . . .
70-20-10 rule
(70%=share/educate, 20%=soft sell, 10%=show you are a real person)
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key Questions . . .
hoW Much tiMe should i be spending on this?
hoW do i knoW that it's Working?
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advertise
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Make inforMation availableelectronically
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create group/fan pages
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bloW up your fan base!
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Why do you Want More fans?
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Why do you Want More fans?
the future is in “earned” Media, not paid.
Facebook and other social networks are primary platforms for earned media.
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Why do you Want More fans?
large coMpanies With Well-knoWn brands Will
have associates set up pages and those pages can
often groW to Millions of users organically and
Without Much effort.
sMall to MediuM-sized businesses often cannot
just set up a page and let the people do the rest.
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Why do you Want More fans?
sMaller and lesser-knoWn brands need to invest
heavily in brand developMent and leverage the
various social Media channels available to theM
to interact directly With their folloWers, fans,
and custoMers.
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Why do you Want More fans?
the Measure of success should not be Whether
your page boasts 30 or 30,000 fans, but Whether
you have successfully attracted a large nuMber
of targeted fans.
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tips to add MoreQuality fans and folloWers
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tips
use current fans to drive invitations to your facebook page
1.
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tips
use current fans to drive invitations to your facebook page
1.
Facebook currently has no limitation on the number of fans that users can invite to a public profile. This makes invitations one of the most important components of generating fans.
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tips
use current fans to drive invitations to your facebook page
1.
Contests are probably the single best tool for driving more users to your Facebook page if you encourage fans to invite their friends.
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tips
use current fans to drive invitations to your facebook page
1.
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tips
create contests often2.
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tips
create contests often2.Think of new and unique giveaways for those that push new fans your way (and reward them often).
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tips
create contests often2.Most of the time, it is better to give away more things more frequently than a large grand prize every so often.
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tips
create contests often2.Examples of potential contests:
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tips
create contests often2.Examples of potential contests:
• Ticket giveaways (movies, concerts, etc.)
• Restaurant gift certificates
• Etc.
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use a "Widget" to proMote your business
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Widgets
Widgets are like portable Websites that operate With the saMe functionality as the host site but can be eMbedded into a blog, Webpage, or other internet property.
this is an optiMal tool for lead generation that can attract clients froM diverse deMographics.
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©2009 Fluid Studio
What does a Widget look likeand hoW does it function?
big brothers big sisters of utah
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What does a Widget look likeand hoW does it function?
united Way
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What does a Widget look likeand hoW does it function?
national Multiple sclerosis society
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What does a Widget look likeand hoW does it function?
rhodes rolls
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What does a Widget look likeand hoW does it function?
Widgets are viral!
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e-Mail Marketing
• although it has been around for some time, e-mail advertising is one of the most effective forms of direct electronic marketing.
• like most things that are web-based, analytics can be collected and analyzed to help you hone your messaging. used effectively, analytics will help you improve the open and click-through rates over time.
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e-Mail Marketing
• attention: the first part of your write-up grabs the readers’ attention.
• information: the second part gives them information.
• desire: the third part makes them desire your product/service.
• action: the fourth part spurs them to action (buy, click through to a website, etc.)
When Marketing using e-Mail, use the aida strategy.
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e-Mail Marketing
your e-mail provider should allow you to review the analytics from your campaign. see “hot spots,” trends, and patterns to help you improve future mailings.
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sMs (texting) services
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sMs (texting) services
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