social media_connecting to your custs_citrix...

Citrix Communities and Social MediaJohn Fanelli2/25/2010

• Citrix Solution and Community Marketing Team Goals

• Structuring for Success

• Building Citrix Communities

• Measuring Success

• Case-Study: Citrix Ready Community Verified

Citrix Confidential - Do Not Distribute

Agenda

• Connect communities to drive greater leverage

• Make it easier for everyone to create great content

• Drive solutions and best practice content


Community and Social Networking Top Priorities

Structuring for Success

Our Mantra The Technologies


•Be Interesting

•Be Cool

•Be Educational

•Be Enlightened

•Showcase Community

•Wikis, Blogs & Forums

•Videos & Podcasts

•Search & Tags

•RSS Feeds

• Lots of great content in many locations

• Most are disconnected from each other

• Many are too static to encourage repeat visits

• Way too hard for people to post content

• Disconnected from main traffic-driving engines


Citrix Community Starting Point

Integrated extension

of www.citrix.com to

maximize traffic,

efficiency and

customer tracking

The “new” Citrix Community Site

Aggregates multiple

existing communities to

maximize traffic,

leverage and cross-

population


Features dynamic

multimedia content

to draw people in

and encourage

repeat site visits


Spotlights experts,

topics and content

across multiple Citrix

Delivery Center

products


Highlights hot

topics across

multiple blogs to

keep people

coming back each

day


Provide the Tools…


Making Blogging Easy

Step-by-step instructions

Narrated video tips make it easy



Making Screen Cams Easy

Free and Easy TipCam tool

Record and upload in seconds

Include voice or text subtitles

Post to any blog or website

For employees and community


Making Video Podcasts Easy

New shoot-and-share camcorder

Easy to upload to any blog or website

One for each product group and geo

Must post at least 10 videos in Q3

The Results – Greater than 700% improvement


January 11, 2008

800 Visitors

(Site Launch)

November 6, 2008

6427 Visitors

(Community Verified Launch)

September 4, 2008

4112 Visitors

(Site Relaunch)

May 6, 2009

8807Visitors

(Citrix Synergy)

February 2, 2010

12061 Visitors

Managing with a Dashboard


Per month

granularity

Per

property/community

granularity

Aggregate Views

Content Freshness

Case Study -- Citrix Ready Community Verified

Web 2.0 Search

Example: SAP Index

Integrated with “Formal”

Citrix Ready Program by

Displaying Logo

Launched 10/0 with

600 Apps

5000 Verifications

Auto Tagging of

Content

View by when added,

most popular or by

Citrix product

Citrix Ready Program

Details

Case Study -- Citrix Ready Community Verified


Citrix Product Details, including

release number and platform

Web 2.0 MashUp –

Citrix Forum Discussions about

integrations

Community Recognition of Top

Contributors

Web 2.0 MashUp –

Citrix Knowledge Center (Support)

Articles about integrations

Web 2.0 “Thumbs UP”

makes it easy to

participate

Make it Easy To Get The Word Out

Citrix Confidential - Do Not Distribute18Citrix Communities and Social Media

Bookmark and Share with

Major Social Media Sites

1 Click “Great Blog”

Twitter Post to make

is easy to share!

Targeted Twitter Account Makes it Easy To Get Info…

All Citrix Blogs are “auto”

Tweeted as they are written

to anyone following

“CitrixBlogs” account on

Twitter. Makes Re-Tweeting

(RT) easier for our

followers

facebook….

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