social media & your job search - what not to do
TRANSCRIPT
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Social media & your job search
WHAT NOT TO DO
By Dana Jones
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Why should I care about hiring managers seeing
my social media?
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• Your social media is no longer “private”
• You are judged based on what you post, even if you don’t think it’s fair
• A simple Google search can determine if you get a job or do not
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37% of hiring managers use social media to make hiring decisions
(according to CareerBuilder)
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“Because social media is a dominant form of communication today, you can certainly learn a lot about a person by viewing their public, online personas.”
- Rosemary Haefner, vice president of HR at CareerBuilder
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What are hiring managers looking for when they see
my social media?
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• To see if you are “well rounded”
• Illegal activity
• How you present yourself
• Reasons not to hire you
• To learn more about your qualifications
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What positions definitely need to have social media
profiles?
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• Marketing
• Public Relations
• Promotions
• Media Relations
• Event Planning
• Retail
• Entertainment
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How does using social media benefit my job
search?
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Companies learn more about you
Show your skill set
Display your expertise in using new media technology
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How does using social media hurt my job
opportunities?
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• Using profanity
• Having unprofessional photos
• Boasting about illegal activities
• Speaking negatively
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I had a bad day, but tomorrow will be better.
Vs.
I hate my boss and my stupid job. #^$& this life.
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Example of using social media wisely
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From Mashable
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How can using social media negatively impact my job search?
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From Mashable
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The content that you post can make hiring managers think negatively of you.
or
The content that you post can make hiring managers want to hire you.
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From Mashable
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8 Ways to get fired using social media
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How can I use social media sites to help me?
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• Check your privacy settings
• Remove any degrading or embarrassing images and wall posts
• Keep your “About me” section updated with current education
• Make sure that your “Cover photo” is presentable
• Do not post negative updates about your current or previous employer
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• Add factual job history
• Have a professional photo
• Ask for recommendations from current or previous coworkers
• Connect with professionals you meet offline
• Use groups to find new opportunities and connections
• Follow companies
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• Follow companies you are interested in
• Search for jobs
• Connect with hiring managers that you do not know
• Post articles about your industry
• Establish your personal brand
• Join in on Twitter chats featuring topics that will help you find a job
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Social Media SuccessesI found my job on LinkedIn
I know someone who found a job via Twitter
I have made friends from Twitter
I have received business opportunities that are directly related to my blog and Twitter use
I have connected with hiring managers directly via social media
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Questions?