social media ylvp socialdemokraterna
DESCRIPTION
YLVP 2010: Visit to the Swedish Parliament: How the Swedish Social Democratic Party works with Social Media.TRANSCRIPT
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Social Media
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Young Leaders Visitors Program
Kristian KrassmanSocial Democratic Parliamentary Group
Social Media
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• How big is Internet and Soc ial Media in Sweden
Internet and politics
Witch Social Media are Social Democrats us ing
Ques tions
Social Media
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How many doesn't have Internet in Sweden
• The number of ' pers ons that don t
1 have Internet was250 000 2009. in
• The bigges t changes are in the
65 groups under years o ld
• The number of people not having Internet decreas ed
320 000 with between2007 – 2009.
Källa: Word Internet InstituteSvenskarna och Internet -09
Social Media
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Who is using the Internet i Sweden
• Young people are , us ing Internet mos t
but they are not the . bigges t group
• The us age of Internet is quite balanced
-between the age.groups
• The mos t common Internet us er in -Sweden is a middle
- aged ”blue collar.worker”
Social Media
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Witch groups in society are using Internet
• Socioeconomically conditions dec ides the
us age of Internet in the fo llowing order in
: Sweden
• Age• Income
• Education
• 6 900 000 In total people is us ing internet
. i Sweden
2 100 000
1 800 000
1 600 000
800 000
Ca 600 000
Social Media
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Internet as an information source
• The pers onal contacts are, important
Internet is a. complement
Social Media
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• The pers onal contacts are, important but
Internet is more than a complement for
.young people
Social MediaInternet as an information source
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•
Social Media
• The pers onal contacts are, important Internet is increas ing in importance for the
46-55 . group years
Internet as an information source
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Internet and politics
• 1994 The Swedes has s ince been pending and have hade a . s ceptic attitude to Internets importance for po litics
• Internet has given increas ed contacts between people that , . s hare profes s ion hobbies and other interes ts Als o between
, . friends and family but not when it comes to po litics
• Although has the number of people that is taking part of . political information thru Internet increas ed remarkably
Social Media
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• 2008 – 2009 462 000 .The increas e between is about people
• 16 – 30 = 785 000years
• 31 – 65 = 500 000years
• 65 – 75 = 500 000 years
Social MediaInternet and politics
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Sosserian (in-house)
YouTube
Blog
Social MediaWhat is our focus
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All members in the party s hall be members .at Sos s erian
Sos s erian gives the opportunity to get the , , lates t information material pres ent bloggs
. and partic ipate in groups
Sosserian
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• Sweden is in the forth place regarding the number . of accounts in the world per capita
• According to Facebook advertis ing s ys tem there is1.005.300 , us ers in Sweden witch means that
11 .s omething percent is members in the network• We help our parliamentarians to us e Facebook to
te ll friends in there network about the ir political. 101 130 involvement Today is parliamentarians of
.is us ing Facebook
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• A lot of traditional media is keeping track
of parliamentarians that .us e Twitter
• 34 of our parliamentarians is
.us ing twitter today• 65 In total there is
349 parliamentarians of .us ing Twitter today
• Twixdagen
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• The first party in Sweden on YouTube• Almost one million views since
February 2007.• Today 330 movie clips. • All clips published on the main channel
but there parliamentarians, regions and Social Democrats from municipality's that have there own channels.
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Blog
• Over 330 000 Swedish blogs today
• 6 percent blog about politics (ca 20 000)
• 37 percent of the internet users read blogs (2 442 000)
• Among the 2000 most influential blogs 3-400 contains news about media and politics.
• Today 45 of our parliamentarians have a blog and 7 of . our parliamentarians have a blog in regional media
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• According to DS poll it is 53 percent of toppolicians that today ha an account on Facebook. 32 percent have a blog, 10 percent is using Twitter and 8 percent have used YouTube.
• Social Media I here to stay and as a political party we must attend in places were people attend.
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