social media workshop

Social | Impact Consulting, LLC of 4 Great Minds in STEM

SOCIAL MEDIA TRAINING PROPOSAL TO

Great Minds in STEM

Prepared by Social | Impact Consulting, LLC November 12, 2012

Social | Impact Consulting, LLC, a small business enterprise (SBE) certified by the state of

California, is a Los Angeles-based full-service consulting firm that specializes in social media,

and for the purposes of this proposal is partnering with iPariots, LLC, a disabled veterans

business enterprise (DVBE), to provide social media training to Great Minds in STEM.

Social | Impact Consulting, LLC founder and CEO Filiberto Gonzalez, leads consulting sessions on

social media strategy for government and nonprofit clients, and is the leading social media

trainer at the Southern California Center for Nonprofit Management (CNM), will lead the

following comprehensive suite of social media trainings, all of which are evidence-based

training models that are provided regularly at CNM.

Based on experience in social media, we propose to facilitate the trainings over the course of

three months. In each case, founder Filiberto Gonzalez will provide Great Minds in STEM

a) live presentation and b) digital copy of the slide deck that is used during the presentation.

Social | Impact Consulting could also provide a hardcopy training manual as a premium item.

The following lists the proposed trainings:

Social Media Starter Kit

This half-day seminar will provide a complete overview on each leading social media platform,

and its functionality and practical use by nonprofits. We will present a social media starter kit

on Facebook, Twitter, YouTube, as well as Pinterest and Tumblr.

The training will include an overview of how each social media platform is used in the nonprofit

sector and several examples of best practices in social media for nonprofit supporter cultivation

and engagement.


Deliverables include:

1. Clear understanding of how each leading social media platform (e.g. Facebook, Twitter)

functions for nonprofits;

2. Case studies on how nonprofits use social media to find supporters and engage donors;

and,

3. Step-by-step processes on replicating best practices.

Facebook Optimized

The world’s leading social media platform, Facebook is the alpha and omega in social media for

nonprofit supporter engagement. This three-hour seminar will empower Great Minds in STEM

to maximize the use of Facebook in order to grow its online community, mobilizing supporters,

and fundraise.

Topics of discussion are as follows:

• Facebook 101: If anything is constant with Facebook, it is change. We’ll begin by making

sense of the new Facebook algorithm and how to game it to your advantage;

• Best Practices: See eye-opening examples of nonprofits that are getting it right. We’ll dissect

their ‘social’ DNA;

• Facebook Insights: We’ll take a deep dive into the free analytics tool for Facebook Pages and

how to make the most of its rich data;

• Facebook Ads: Case studies in paid ads on Facebook to increase Likes, mobilize supporters,

and fundraise; and,

• Fundraising: Real-life examples of how nonprofits fundraise on Facebook through platforms

such as Causes and Fundly. We’ll share Causes’ very own “secret sauce” based on reams of data

from successful users.



1. Examples of how to find existing supporters on Facebook.

1. Best practices in supporter engagement on Facebook.

2. Best practices in fundraising on Facebook.

Developing Your Online Voice

Not unlike all other forms of corporate communication, your organization’s social media

“voice” must be professional and compelling. But unlike a press release, social media for

nonprofits works best when it is interactive, engaging, and lax. This 3-hour seminar will focus

on a very important aspect of social media for nonprofits: communication style and guidelines.

Topics of discussion are as follows:

• Do’s and Don’ts – The same rules of corporate communications do not always apply in

social media. We will discuss the basic do’s and don’ts when getting started;

• The Voice – The nonprofit’s tone and tenor on social media should reflect its existing style,

but be prepared to loosen up under difference circumstances. This section will discuss how

to develop an online voice for your organization; and,

• Rules of Engagement – We will examine real-life examples of how nonprofits engage

supporters, potential supporters, donors, members, critics, and elected representatives on

social media, and which would be the best to emulate.


1. How to avoid common mistakes by nonprofits on social media.

2. Best practices in dealing with critics or complaints on social media.

3. Communications strategies for each constitute group (i.e. members, donors, elected

officials).


Social Fundraising 2.0

Social media is changing the landscape of fundraising and producing new and engaged

supporters. This 4-hour seminar will take a deeper dive into how your organization can

maximize your social media efforts to expand and cultivate your donor base. Furthermore, this

seminar will reframe social media as the driving vehicle behind online fundraising in the short-

term, and, more importantly, as the future of nonprofit fundraising in the long-term.

Participants will learn about the latest trends in online and social fundraising, and the use

of social data and social fundraising tools to help develop your organization’s social donor

profile: an evidence-based profile of the social media users who are most likely to support your

organization.

In the second part of this seminar, we’ll dive into an overview of social media tools for

nonprofit fundraising, and how to use these tools to search through and analyze your social

data. Finally, we will take a look at live examples of how to use Facebook Ads, Google

AdWords courtesy of Google Grants, and other emerging technologies that will help produce

an evidence-based profile on prospective donors and how to find them in social media. We will

also look at best practices and evidence-based models on the burgeoning interest in social

fundraising.


1. The tools needed to begin using several social media platforms for fundraising.

2. Turnkey examples of how to develop a compelling social media strategy that is

predicated on fundraising and based on your existing donor database.

3. Evidence-based donor cultivation and solicitations on social media.

social media workshop

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