Glasgow Caledonian University20th July 2011

Lisa JeskinsPromotions & Outreach Officer, Library & Archival Services

By the end of today’s session:

You will have had an introduction to social media and had the opportunity to explore social media trends such as Twitter, Facebook, Blogs, YouTube and Flickr

“In Web 2.0 terms, this would be a website that doesn't just give you information, but interacts with you while giving you that information.”

From About.com: web trends: http://webtrends.about.com/od/web20/a/social-media.htm

networking sites bookmarking sites photo/videosharing sites blogs which allow comments wikis

To networkTo keep (professionally) up-to-date To market your serviceTo engage with your users

Taken from “7 reasons people don’t use twitter, and why ‘It’s a conversation’ is the answer to all of them” - Ned PotterBlog: The Wikiman: http://thewikiman.org/blog/?p=1506Twitter: @therealwikiman

Find out about new initiatives quickly (and what people think about them)

Find and share good practice and information with peers such as ◦ useful articles, blog posts, new software etc.

Use your followers as your knowledge bank – ask questions/for opinions (GIVE BACK TOO)

Tell people about what you’re doing

@archiveshub @copac @lilac_2012 @infolitgroup @LisaJeskins

Engagement with users Engagement with other libraries and archives Engagement with contributors Engagement with peers Raising awareness Promotion News

Archives Hub followers: 2834 Copac followers: 1444

Lilac_2012 followers: 678 IL group followers: 329

LisaJeskins followers: 504

More than 640 million Facebook users worldwide.

50 % of users login daily.

40 % increase in daily usage over the past 12 months.

Users accessing Facebook via their mobile device has grown by over 200 %.

Statistics from Econsultancy. http://econsultancy.com/uk/blog/7334-social-media-statistics-one-year-later

Fear of social media Fear of ‘losing control’ Fear of too much work and too little time Fear of invading users’ space

News◦ For users:

New materials, new guides, new library/research skills courses etc. Technology news◦ For peers

Development news, innovation, blowing own trumpet? Library resources◦ For users

New materials, databases, subject guide pages?

Blogs need to be regularly updated, they shouldn’t be static, people will switch off.

We try to run from or eradicate that which we do not understand. If we can’t kill it, we try to control it and limit the access of others.

Techherding: http://www.techherding.com/general/my-heart-will-go-on-social-media-in-the-enterprise/