#SMWCityb2b

Social Media

#SMWCityb2b

Dawid Konotey-Ahulu

27 September 2012

#SMWCityb2b

Social Cartography

Create the best maps, win the best prizes

– Columbus, De Gama, Magellan

A new kind of map

– Now we’re mapping relationships

A huge prize at stake

– Silk, Spices and Incense trades

#SMWCityb2b

Social Media: The New “Gentlemen’s Club”

RAC, Army & Navy, The Reform Club

– Enabled commercial links and business introductions

– Found people who knew people who had access where you did not

Social media delivers more

– Strong links to weak links

– Makes weak links, strong

– Hyper efficient

#SMWCityb2b

Mapping the Industry

Brad Fitzpatrick defines "social graph" as

"the global mapping of everybody and how they're related"

#SMWCityb2b

Old Rules, New Tools

Business is all about relationships

“Digital” accelerates connections

– Reach broader audiences

– More targeted

– Find – Like – Trust – Buy – Champion

#SMWCityb2b

Discover What You Don’t Know

Other people are talking about:

– Your industry

– Your competition

– Your products

– You

#SMWCityb2b

Sharing Builds Advocacy

People who share, get more in return – Share your own and others’

insights - more people to carry your message

– Tipping point – far bigger audience without bigger effort

– Turn “hunter gatherer” on its head - people find you

#SMWCityb2b

Data - the New Oil

Then Now

#SMWCityb2b

An Idea Works For a Thousand Years

#SMWCityb2b

Then The Game Changes

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The Age of Enlightenment

#SMWCityb2b

All about Relationships

#SMWCityb2b

Hands Heads Hearts

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#SMWCityb2b

#SMWCityb2b

Solutions

• Pensions

– RPI/CPI

– DC Provision

– Govt role

– Infrastructure

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Solutions CPI / RPI Debate

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Solutions

Pension Schemes

• Investing in Infrastructure

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Mallowstreet University

• Snaps

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Mallowstreet University

£50bn of pension fund assets in the room

#SMWCityb2b

Mallowstreet University

#SMWCityb2b

Someone’s Watching You...