social media week 2013 in chicago

Interesting Highlights and Key Social MomentsSeptember 23-26, 2013

By Victoria GnatokaExperienced Brand and Marketing Professional

http://www.linkedin.com/in/victoriagnatoka@tweetbyvika

http://www.linkedin.com/in/victoriagnatoka

What it is all About

Social Media Week (SMW) is a leading media platform and worldwide event with local presence and global reach across five continents, including Europe, North America, South America, Africa and Asia. Because of the shift we’re experiencing and the changes happening in our lives, society, culture and business, SMW’s mission is to capture, curate and share the most meaningful ideas, trends, and best practices with regard to technology and social media’s impact on business, society and culture.

http://socialmediaweek.org/

by Victoria Gnatokahttp://www.linkedin.com/in/victoriagnatoka

@tweetbyvika

http://socialmediaweek.org/


Conferences and VenuesThe conference on September 23-26 had around 200 events featuring interesting presentations, workshops and social networking events. Areas covered: Business & Entrepreneurship, Advertising & Marketing, Lifestyle & Culture, Science & Technology etc.

Headlines of some of the 35 events I attended: - Every Brand is a Story: How will Yours be Told? (by Brandtrust)

- Distributed Storytelling in a Digital World? (by Energy BBDO)- Getting Closer to Your Community: How Google+ Can Help (by Google)

- Using Twitter To Land a Dream Job (by LaSalle Network) - Amazon Knows You Better Than Your Spouse: The Future of Metrics (By Tribeca Flashpoint

Media Arts Academy)

- Google Map Maker Workshop (by Google) - A More Social Bureaucracy: the British Experience (by British Consulate General)


@tweetbyvika


Interesting HighlightsEvery Brand is a Story: How Yours Will be Told?

(by Brandtrust)

- Storytelling is very important when communicating brands to your clients and customers. The formula consists 50% of Awareness and 50% of Meaning (e.g. Salt vs Morton Salt).

- All stories are human and this is the essence of communication.

- Great exercise to practise your ability to tell the story of your brand in a short and precise way: 6 words story (the most famous example in history of short stories’ telling is: “For sale: Baby shoes, never worn” (Hemingway)

- How does the story of your brand make you feel?


@tweetbyvika



@tweetbyvika


Distributed Storytelling in a Digital World(by Energy BBDO)

- Brand in a storytelling can play three roles: - Brand can be Proud Sponsor- Brand can be Lead Character- Brand can be Shadow Conspirator

- Consumer in a storytelling can play three roles as well:- Consumer as a Viewer- Consumer as a Contributor- Consumer as a Champion

- Great Example by the presenter was his project called “You Suck at Photoshop” - http://youtu.be/U_X5uR7VC4M


@tweetbyvika

Interesting Highlights (2)

http://youtu.be/U_X5uR7VC4M


Getting Closer to Your Community: How Google+ Can Help

(by Google)

- Google+ is a Platform not just a Social Network

- Circles in Google+ are stronger than any other feature

- Google Hangouts – great real time experience


@tweetbyvika



Google Keynote(by Google VP, US Sales & Service)

The 2014 Agenda: Five Questions

How embedded is digital in your businesses?- Digital is the “New Normal”- Digital is how now culture is experienced and shared- Big data gets personal (e.g. Nike+ Fuelband)- Light bulb is remote home automation (e.g. Hue Philips light bulb)- Old favourite games to play with family become digital: Monopoly Zapped Edition

Are you winning the moments that matter?- The effects of the recession plus continuing explosion of technology are creating new moments for brands

every day- ZMOT (Zero Moment of Truth) really matters: http://www.zeromomentoftruth.com/

-

- How are you creating brand advocates?- Are you breaking channel boundaries?- Are you fostering fast and agile?


@tweetbyvika


http://www.zeromomentoftruth.com/



How are you creating brand advocates?- Examples of Sonos wifi system and Budweiser Goal Light commercial in Canada

Are you breaking channel boundaries?- Supermarkets extend footprints into digital shopping walls (e.g. Tesco in South Korea

and Peapod in USA)- Juicy Couture “California Shopping” – shoppable frame video

Are you fostering fast and agile? - “Lean” “Agile” “Adaptive”


@tweetbyvika




@tweetbyvika


The Lean Startup - http://theleanstartup.com/

Coke’s Liquid & Linked – http://youtu.be/jwvSIdPtuI4

Google Glasses – fast to real time (great surreal feeling wearing them)



http://theleanstartup.com/

http://youtu.be/jwvSIdPtuI4

What’s Your Sway Factor? The Art of Intentional Social Networking for Career Success

(by Parlay Communications)

- Great inspiring and powerful presentation on how to brand yourself in the social media networks. Be sure you are able to answer the question “Who do you know Who?” and connect, connect, connect.

- The brand is You! Your LinkedIn Summary is your Press Release, the Headline is your Banner Ad. Anything you do in social media concentrate on key words and proof points.


@tweetbyvika

Key Social Moments

The Tweet is Right: A social media game(by Meltwater)

Discovered a new company – owner of online intelligence platform that help businesses analyze billions of digital documents. Also they

have an amazing company culture! http://www.meltwater.com/


@tweetbyvika

Key Social Moments (2)

A More Social Bureaucracy: the British Experience(by British Consulate General)

- From exciting developments at home to innovations on the front lines of diplomacy, the United Kingdom is putting its creative, technical and social savvy to work to serve the taxpayer and bring jobs home.

- TechCity UK: http://techcity.io/

- Great 360 perspective of social media in British context


@tweetbyvika

Key Social Moments (3)

Conclusions- Social media has a lot of great tools to help you

discover your brand, be discovered by your clients and follow up with them enhancing their real life experiences.

- Digital is the new normal and everyday more and more of our life is controlled by a simple “click” sound.

- Be smart when creating “You Brand” online. Don’t forget to use Google alerts!

- No matter how social we are online, it is important to stay social in real life! Social media is human! Meet your clients, talk to people! Computer won’t do it for you!


@tweetbyvika

You are welcome to:

Connect with me on LinkedIn: http://www.linkedin.com/in/victoriagnatoka

Follow me on Twitter:@tweetbyvika

Email me for any other social contact:[email protected]

Thank You!

social media week 2013 in chicago

Technology

british consulate

victoria gnatoka

social media

british experience

victoriagnatoka

social bureaucracy

interesting

sales amp