STC13LD Communications & Publicity

WEBINAR SUGGESTIONS:We recommend that you use your telephone for the audio part of the webinar.PLEASE MUTE YOUR PHONE / MICROPHONEIf your phone does not have a mute button, select the green phone handset icon at the top of the display.Welcome to the webinar:Websites, Wikis, Email, and Social Media Part 1 The session will start in a few minutes

Updated from the #STC13 Leadership Program Part Two: Social MediaViqui Dill, STC Senior Member

This presentation is an update to the one Roger and I presented back in May at the Summit.

2Eeny, meeny, miney, mo Who needs all these social media outlets anyway? BlogsFacebookFlickr Linked InPinterestTwitter YouTube Instagram

Update to social media since #STC13

Instagram is hot and skews very young 150M users as of February 2013 Facebook and Instagram added #hashtags http://www.pewinternet.org/ 37 Social Media Outlets!!!How much or how little you plan to communicate depends on # volunteers communication skills of volunteers preferences of volunteerspreferences of memberspreferences of not-yet-members How much or how little you plan to communicate depends on how many volunteers you have, their communication skills and preferences, and the preferences of your members. 47 Social Media Outlets???Keep in mind any communication is better thannonewe are staffed by volunteerssuccessful communities all across thespectrum

Keep in mind that any communication is better than none, that your community members understand that we are staffed by volunteers, and that we have successful communities all across the spectrum. 57 Social Media Outlets!!! Social Media is FUN!Somebody in your community will be energized by one or more SM outletsGive em the car keys & let em run!

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Lots of folks love this stuffIf you have a social media junky, put their powers to good use Dont worry too much 6Want to know all you ever wanted to know about who uses the internet? Check out Pew Internet http://www.pewinternet.org/ Websites AgesDemographicsDevices Days of the week Times of day

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Pew has data up the wazoo

If you want to know the percentage of disabled left-handed women of asian decent between the ages of 60 and 70 who use twitter on a Kindle device, this is the place to go 71 > 0 Keep in mind that any communication is better than none8

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Insert poll here 9Step one: blog postMore than 140 characters Graphics and photosWho/what/when/where/whyAll the infoLinks to related materialTestimonialsGushSearchableFindable

Since it's going to take more than 140 characters to explain the who/what/why, I am going to suggest that we start with a good meaty blog post.

You can map out all the info, provide links to existing material, give testimonials, and generally gush about the project in the blog post.

10Here are some blog post examples Summit announcementhttp://notebook.stc.org/calling-technical-communication-students-submit-a-summit-call-for-proposals/Headline Who/what/when/whereTarget Links

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11Here are some blog post examples SIG Event http://www.stcidlsig.org/wp/news-and-events/upcoming-webinar-112013/Headline Who/what/when/whereSpeaker info Links

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12Here are some blog post examples Society announcement http://www.stc.org/mgamHeadline Who/what/whenHow it works Snappy graphic Links

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13Did you catch Rogers webinar about Websites & Email? Rogers slides are posted on slideshare http://www.slideshare.net/roger-renteria/social-media-webinar-part-1-stc-cac

14Tweet the blog post140 characters Link to blog postProvocative statementTag @STC_org Hashtag #STCorg #TechComm Schedule lots and lots of tweets Tweetdeck Example: Want to see some great #TechComm? @STC_org keeps a library of member work samples. Find out more http://notebook.stc.org/xxx #STCorg #TechComm

Once the blog post is done, then we can compose a series of inviting tweets about it. I'd go ahead and do a lot of tweeting. Tweets can be scheduled to appear in the feed on different days, at different times of day. Something like these:

Did you know STC keeps a library of member work samples? Want to be a part of it? Find out more at http://notebook.stc.org/xxx #STCorg #TechComm STC needs member work samples! Want to be a part of it? Find out more at http://notebook.stc.org/xxx #STCorg #TechComm Want to see some great #TechComm? @STC_org keeps a library of member work samples. Find out more at http://notebook.stc.org/xxx #STCorg #TechComm STC members, share your work with the next generation of #TechComm! Find out more at http://notebook.stc.org/xxx #STCorg #TechComm

15Tweet example Provocative statementLink to blog postHashtags Retweets!

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16Link In the tweet Choose the best tweet Convert back to EnglishAttach the link Notifications to members emailedPost in many groups

Choose the best tweet to post in the STC linked in group. Ask community leaders to post also and we'll help spread the word community to community. 17LinkedIn examples http://www.linkedin.com/groups?gid=156478

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18LinkedIn examples http://www.linkedin.com/groups?gid=1785683

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19LinkedIn examples http://www.linkedin.com/groups?gid=2377298

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20Newletter/email Email voted #1 Recycle the Linked In post Headline BodyLink to blog post

Take the Linked In post and use it in your next emailed newsletter.

Email was the #1 most preferred method of getting STC news, according to a recent survey.

You can usually just reuse the Linked In post word for word. 21Did you catch Rogers webinar about Websites & Email? Rogers slides are posted on slideshare http://www.slideshare.net/roger-renteria/social-media-webinar-part-1-stc-cac

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Say cheese Make a simple graphic3 inch by 2 inch format Faces and text Any picture is better than no picturePower point to png

Last of all, consider making a simple graphic for the Facebook post. Facebooks edgerank loves graphics. Facebook users love graphics. 23Facebook

A short introductory sentenceortwoA link to the blog post within the first few linesoftext A simple graphic that looks good in a 3 x 2 format Tag the graphic as much aspossible Most of the text afterthelink The facebook post can be long but needs to have the following:

A short introductory sentence or twoA link to the blog post within the first few lines of text A simple graphic that looks good in a 3 inch by 2 inch format Tag the graphic as much as possible Most of the text after the link

Facebook posts can be scheduled. Weekdays and mornings are usually best. Experiment with your group. 24Facebook examples Announcements with tagged flyers https://www.facebook.com/STCIDLSIG

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25Facebook examples Announcement memes with tagged photos https://www.facebook.com/stccac

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26Facebook examples Memes as messages https://www.facebook.com/STC.org

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27Facebook examples Tagged photos of chapter events https://www.facebook.com/STCWDCMB

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28Facebook examples Quotations https://www.facebook.com/STC.org

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29Facebook examples Local interest https://www.facebook.com/STCNewEngland

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30Facebook examples Jokes https://www.facebook.com/STCChicago

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31Facebook examples Jokes https://www.facebook.com/STCChicago

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32Facebook examples Simple autoposts from other social media outlets https://www.facebook.com/nycstc

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33Facebook examples Simple autoposts from other social media outlets https://www.facebook.com/STCPMC

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34Facebook again Facebook posts can be scheduled. Weekdays are usually best. Mornings are usually best. Experiment with your group.

The facebook post can be long but needs to have the following:

A short introductory sentence or twoA link to the blog post within the first few lines of text A simple graphic that looks good in a 3 inch by 2 inch format Tag the graphic as much as possible Most of the text after the link

Facebook posts can be scheduled. Weekdays and mornings are usually best. Experiment with your group. 35Facebook interactions Facebook has analytics by day and time of day Insights or View Insights See All Posts at bottom of Insights page This is an updated, added slide

Demo the insights interface

36QuestionsDo you have any of these forms of Social Media?Do you have a Social Media guru for your group? Whats your super power?Whats your kryptonite?

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Insert poll here 38STC Online Communications Survey 2013 Take the survey! We want to hear from you! https://docs.google.com/forms/d/1wsYFLGt_CHmz7dmsj9oc-t8er8TWtBil8LvG9oxOZgY/viewform This is an updated, added slide 39STC Online Communications Survey 2013 20 communities responded so far AccessAbility SIGAlbertaCarolinaChicagoEastern IowaEuropeInstructional Design & Learning SIGLone StarNew EnglandNortheast OhioPhiladelphia MetroPolicies & Procedures SIGSacramento MetroSilicon ValleySoutheastern MichiganSouthern NevadaSouthwestern OntarioTechnical Editing SIGTwin CitiesWashington DC BaltimoreThis is an updated, added slide 40STC Online Communications Survey 2013 20 out of 20 communities have websites http://stc-access.org http://www.stc-alberta.org http://stc-carolina.org http://stc-chicago.com http://stc-easterniowa.org/ http://www.stc-europe.org http://www.stcidlsig.org/wp/ http://www.stc-dfw.org/cms/ http://www.stcnewengland.org/ http://www.neostc.org http://www.stcpmc.org http://www.stcsig.org/pp/ http://www.stcsacramento.org/ http://www.stc-siliconvalley.org/ http://www.stc-sm.org http://www.stcnevada.com http://www.stc-soc.org/ http://stc-techedit.org http://stctc.org http://stcwdc.org

This is an updated, added slide 41STC Online Communications Survey 2013 19 out of 20 communities have a LinkedIn group http://www.linkedin.com/groups?gid=1852045 http://www.linkedin.com/groups?gid=3904559 http://www.linkedin.com/groups?gid=21047 http://www.linkedin.com/groups?gid=121547 http://www.linkedin.com/groups/STC-Eastern-Iowa-Chapter-3083123 http://www.linkedin.com/groups/STC-Instructional-Design-Learning-SIG-2298157 http://www.linkedin.com/groups/North-Texas-Lone-Star-STC-71158 http://www.linkedin.com/groups/New-England-Chapter-STC-97548 http://www.linkedin.com/groups?home=&gid=1785683 http://www.linkedin.com/groups?home=&gid=104514 https://www.linkedin.com/groups/Society-Technical-Communication-Policies-Procedures-4462932 http://www.linkedin.com/groups/STC-Sacramento-Metro http://www.linkedin.com/groups/STC-Silicon-Valley-Chapter-STCSVC-137239 https://www.linkedin.com/groups?gid=2867401 http://www.linkedin.com/groups?gid=3874523 http://www.linkedin.com/groups?gid=3688458 http://www.linkedin.com/groups?home=&gid=1983374 http://www.linkedin.com/groups?gid=1825146 http://www.linkedin.com/groups?gid=156478

This is an updated, added slide 42STC Online Communications Survey 2013 15 of 20 communities use an email service13 use http://mailman.stc.org/mailman/listinfo 1 uses mailchimp1 uses constant contact

This is an updated, added slide 43STC Online Communications Survey 2013 14 out of 20 communities tweet @stcaccess@STCAlberta@stc_carolina@stcchicago@stceusig@STC_IDL_SIG@STCLoneStar@stcnewengland@stcpmc@STCSactoMetro@stcsiliconvall@stc_soc@stc_te_sig@stcwdc

This is an updated, added slide 44STC Online Communications Survey 2013 5 out of 20 communities tweet a special hashtag #STCAlberta#STC_IDL_SIG#stcorg#STCSVC#stcwdc

This is an updated, added slide 45STC Online Communications Survey 2013 10 out of 20 communities have a facebook page https://www.facebook.com/stcaccess https://www.facebook.com/pages/Carolina-Communique/108976275800735 http://www.facebook.com/stcchicago https://www.facebook.com/STCIDLSIG https://www.facebook.com/stclonestarhttps://www.facebook.com/STCNewEnglandhttps://www.facebook.com/#!/neostc https://www.facebook.com/STCPMC https://www.facebook.com/pages/Sacramento-Society-for-Technical-Communication-STC/187691487923704 https://www.facebook.com/pages/Southeastern-Michigan-STC/371618938876 https://www.facebook.com/STCWDCMB

This is an updated, added slide 46STC Online Communications Survey 2013 1 out of 20 communities have a facebook group https://www.facebook.com/groups/2405569345/

This is an updated, added slide 47STC Online Communications Survey 2013 3 of 20 communities have a flickr photostream http://www.flickr.com/photos/27782310@N05/ http://www.flickr.com/photos/stcchicago/ http://www.flickr.com/photos/stcwdc/ 2 of 20 communities have a YouTube channel http://www.youtube.com/user/stcchicago http://www.youtube.com/user/STCSOC

This is an updated, added slide 48STC Online Communications Survey 2013 1 out of 20 communities have a pinboard on Pinterest http://pinterest.com/stcwdcmb/1 out of 20 communities have a Meetup group http://www.meetup.com/Society-for-Technical-Communication-DC-Baltimore-Chapter/ 0 of 20 communities have an Instagram account

This is an updated, added slide 49STC Online Communications Survey 2013 Superpowers and kryptonite comments available soon

This is an updated, added slide 50STC Online Communications Survey 2013 Take the survey! Theres still time. We will share the results. https://docs.google.com/forms/d/1wsYFLGt_CHmz7dmsj9oc-t8er8TWtBil8LvG9oxOZgY/viewform This is an updated, added slide 51

521 > 0 Keep in mind that any communication is better than none53Questions?

Connect with me Read the bio http://wdcb.stcwdc.org/about-us/chapter-bios/dill-bio/ Emailsocial_media@stcwdc.org@viqui_dill https://twitter.com/viqui_dillLinked Inhttp://www.linkedin.com/pub/viqui-dill/15/79/7a5Facebookhttps://www.facebook.com/viqui.dillViqui would love to connect with you. Email her atsocial_media@stcwdc.org, follow her on twitter @viqui_dill https://twitter.com/viqui_dill, connect with her on Linked Inhttp://www.linkedin.com/pub/viqui-dill/15/79/7a5, or make her your friend on Facebookhttps://www.facebook.com/viqui.dill.55