social media webinar nov 2016
TRANSCRIPT
Presented byFriends, Foundations and Boards Member Group
andFlorida Library Association
Introducing• Robert Anstett, Coordinator of Digital Initiatives• Main Library, Broward County
• Martina Brawer, Executive Director, FLA
• Deborah Hohler, Friends of Ft. Lauderdale Library
• Karen Layton, Florida Library Association
BUT FIRSTA
brief wordabout….
What is Your Message?
Build Your Team
Build Relationships
Community Awareness
Advocacy Calendar??Visit your County Commissioners Attend Budget meetingsVisit Legislators at local officesAttend Library Day in Tallahassee
FF&B Awards!Deadline - Monday February 7, 2017
Eileen Brunner Membership Development AwardNewsletter of the Year AwardOutstanding Program AwardSpecial Projects Award www.flalib.orgWeb Site Award
Email your nominations
-2017- FLORIDA LIBRARY
ASSOCIATION
Membership Honor Roll Scholarship Fund Legislative
PlatformSave The Date Legislative Day - Tallahassee FLA Conference – Orlando, May 10th -12th
Social Media is Social
BOB from Creation Station @ Main Library
Social Media is Social
First and Foremost it is about interacting If you are not interacting that is called advertising
It is personal Tell a story about what you are interested in, how you feel
It is not about numbers, it is about how people feel Followers come from the interactions Anyone can have high numbers of followers, you want relationships
Social Media terms
Hashtags # Twitter handles @
Facebook Twitter Instagram Pinterest
Notice anything missing?
Social Media – Timing is hard
What to post is sometimes less important that When to post But interesting content will win out
Text with Pictures over text only Video
Live
Stay mobile friendly
Social Media – the traditional W’s
Why to post What to post Where to post When to post Who to post
Social Media examples
@StirlingFriends
https://www.youtube.com/watch?v=RR51nRxU7WU
https://www.youtube.com/watch?v=H4fLEVJS9gI&feature=youtu.be
Social Media is Social
Find BOB at
www.RobertAnstett.com Presentation on Slideshare Social Media feeds
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QUESTIONS?
Florida Library Association OfficeMonday – Friday 8am – 5pm
850-270-9205www.flalib.org