social media web marketing
TRANSCRIPT
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Social Media Web Marketing
Exploiting Web 2.0
&
Online Social Media
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Introductions• Name
• Company
• Online engagement
• Expectations for the Course
• A Freestyle Point
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Social Media Web MarketingSome other courses also available:
• E-Marketing & Persuasive Content
• Search Engine Optimisation
• Improving a Business Website
• Web Standards & Accessibility
• Strategic Planning & Motivation for Success Online
University Certificate of Professional Development = 60 credits
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Course Information• Course Materials
• Online Community @ www.axiscommunity.co.uk
• Assessment – 15 Credits
• Additional Reading
• Course Evaluation
• Course Registration & Payment
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Course Prerequisites • Basic understanding of the web
• Previous use of web browsers
• Basic understanding of desktop applications
• Basic computer skills
• Interest in Social Media
• An open mind about the future of the web
• Basic understanding of HTML
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Course Overview • Defining Social Media, Social Web and Web 2.0
• Integrated web services
• Interactive online platforms
• Integrating filtered content
• Stimulating web traffic
• Instant Messaging and digital communication
• Blogging & Micro blogging
• Tagging and Trending
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Course Overview• Social Networks and Business
• Niche marketing via Social Media networks
• Business versus Social
• Social media analytics and measurement
• Mobile Internet
• Personal and transparent versus private security and lifestyle
• Online Etiquette, Conduct and Best Practice
• Services and Tools for collaboration
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Course Setup• Windows based machines – Windows XP
• Connection to the Internet
• Internet Explorer, Firefox and Flock
• Microsoft Office – Word
• Adobe Photoshop
• Mobile Phone
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Course Setup • Class hours (9.30am – 4.30pm)
• Parking
• Restrooms
• Catering
• Phones
• Smoking areas
• Recycling
• Emergencies
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Old Media and New Media
“Don't add technology to the way you do things. Change the way you do things when you see what the technology can do.”
Marcus RomerArtistic Director - Pilot Theatre Company.
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A Short History
How the Internet became the Information Superhighway http://bit.ly/xLGfD
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Geek Stuff
Business Stuff
Internet Timeline
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Web 2.0 Landscape
By vincos
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Cyber Space…
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Web 2.0 eco-system
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Web 2.0Harnessing Collective Knowledge
Rich User Experience
More Channels of Communication
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Which is it?
Social MediaSocial Networking
Web 2.0 Enterprise 2.0
Social Web
3D WebRich Media
Social Technology
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Social MediaThe online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.
Social media can take many different forms, including text, images, audio, and video.
Popular social mediums include blogs, message boards, podcasts, wikis.
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Widgets• Desk Top widgets
• Blidgets
• Web widgets
• Mobile widgets
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Too good to be true?Web widgets as a marketing channel
• replace out-moded targeted banner ads
• take advantage of the viral distribution in social networks.
A Catch…
Users of social spaces are not in a mindset receptiveto information exposition but one of content creation.
Be Creative
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Perspective, Purpose & Practice• 3*3 Concepts
– Data Exchange– Data Flow– Data Control
• 5 Steps
• 7 Roads
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Data Exchange
SHARING
NETWORKING
PUBLISHING
User Generated Content
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Data Flow
AGGREGATION
DISTRIBUTION
INVESTIGATION
User Generated Content
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Data Control
MANAGE
MAINTAIN
MEASURE
User Generated Content
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• Arrive
• Listen
• Ask
• Provide
• Advise
The 5 Steps
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Who are you listening to?
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Who or What are you looking for?
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Who are you talking to?
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The 7 Roads of Social Media1. Generate new leads?
2. Provide customer service?
3. Improve customer retention?
4. Increase your knowledge?
5. Align with your competitors?
6. Establish your authority as an expert?
7. Do business more productively?
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What Is the ROI of Social Media?• People’s interactions are naturally priceless• ROI (return-on-investment) becomes ROE (return-on
engagement)
• Social Media is free – but your time, technology, and resources are not
• We can track clicks and comments, we can put a price tag on them, however speculative
ROI & ROE of Social Media can be calculated
Week 4 !Source – LisaS – Social Media Actually - Slideshare
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Browser Wars• Explorer
• Firefox
• Safari
• Opera
• Chrome
• Flock
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Integrated Services• Yahoo
• MSN
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Networking
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How do you network?
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Why Social NetworkingTwo-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time.
Nielsen report “Global Faces and Networked Places.”
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National vs. International
R.O.E : Return on EngagementR.O.I : Return on Investment
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Departure & Destination
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USP What makes you different?
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What makes you different?
Identity
Brand
Personality
Product
Philosophy
Ethics
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On-line & Off-line BrandingBrand Consistency
• Tag lines
• Logos
• Packaging
• Greetings
• Shop Front
• Stationary
• Web Site
• Catalogue / Brochure
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Digital FootprintWeb Site/Blog
TwitterYouTube
Flickr12 seconds
QikFreindfeed
VimeoBlip.tv
Audioboo
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Personal BrandingI am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world.
I am based in the UK but will travel anywhere.
You can follow me on Twitter at: twitter.com/documentallyAnd my website is OurManInside.com
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Biography – 160 characters
Social Media starlet, practitioner & consultant. Equity UK campaigner for independent theatre artists. Pilot Theatre's virtual stagemanager in Second Life. (157 characters)
pcmcreative
CJ
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Biography – 160 wordsI work in collaboration with creative individuals and organizations to optimize social media activity, make the most of web 2.0 and mobile technology and build thriving sustainable online communities with social networking. PCM creative also creates virtual world presences for clients wanting to reduce the impact of travel on the environment with events, meetings and exhibitions in Second Life.
I began my career working through-out the UK for theatres and theatre companies in production roles working with designers and award winning directors.
In 2002 I studied Web Design with the NITLC (National IT Learning Centre) and gained my MOS (Microsoft Office Specialist) Certification. I worked as an art-worker as part of the original Boots.com team and as Intranet Manager Nottingham Building Society. I now run my own web consultancy and events company, PCM creative.
In 2008 I was named Axis E-business practitioner of the year being recognisedfor my work within the Social Media and Web 2.0 field. (158 words)
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Grow your ownSocial Network – Website – Micro Blog - Blog
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Jargon Buster• Website
• Blog
• Forum
• Social Network
• RSS feed
• RSS reader
• Web portal
• Search engine
• Micro blog
• Aggregation tool
• Updating service
• Embeddable widget
• Badge
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For next week• Username
– Primary– Secondary
• Password
• 160 character biography
• 160 word biog
• Square photo or graphic
• Email address
• Website address
• Blog address
• PDF with at least 3 pages
http://namechk.com/