Make Your Social Media Visuals Spark-le

Using Adobe Spark To Create High Quality Images

RideKC

●Transit agency for Kansas City bi-state region

● 14 million annual rides

●Social media/website team of one

●Social media○ Strongest: Twitter ○ Weakest: Facebook○ Most promising: Instagram○ Most neglected: Pinterest, LinkedIn

Social Media Visuals are a Must

Adobe Spark

● Templates are easy to use●Correct sizes for a variety of

social media platforms●Variety of visual styles● Shuffle or randomize feature● Free / affordable / professional

versions○ Included in Adobe Creative Cloud○ Can remove watermark from photos○ Paid version for video without watermarks

RideKC example: Farmers’ Market blog

Tips and Demonstration

●Have your photos ready

●Sign up for the newsletter for ideas

●Stick to a few styles

●Try it on something not work related

https://docs.google.com/file/d/16V9Sy9H7RaBeZRWxoEKLiNeSs4OBYS8o/preview

Get in touch!

●RideKC○ Twitter: RideKCTransit

○ Instagram: RideKC

○ Facebook: RideKC

●Bridget Moss○ Twitter: buckfever

○ Instagram: buckfeverkc

○ Email: bmoss@kcata.org