social media use in qatar: the story of 2013
DESCRIPTION
A roundup of all social media developments in Qatar during 2013. The country with the 88% individual penetration level, The highest in the Middle East, and 10th highest in the world, sure has some savvy social media users. 45% of people living in the state of Qatar access social media websites at least once a day, with Facebook being the most used network, followed by Twitter and Instagram. The report also explores social media levels of Qatari nationals versus residents of different nationalities, and youth usage levels in particular. Also find lists of most followed Facebook pages in the country, and more followed Qatari Twitter accounts. Finally, the report also examines new Instagram for retail trends.TRANSCRIPT
Social Media Use in Qatar Key insights from 2013
Social Impact Department ictQATAR
February 2014
Internet Usage in Qatar
Broadband Commission report: Qatar has 88.1% individual Internet penetration – highest in Middle East
Broadband Commission: http://bit.ly/ICdQnO
Info-graphics from Go Gulf: http://bit.ly/18ymhai
Average Hours on Internet Daily
Northwestern’s Media Use in the Middle East: http://bit.ly/1ffiKT0
Youth enjoys higher penetration of technology compared to other Qatari’s
From “Qatar’s ICT Landscape” by ICT Qatar: http://bit.ly/Jn6Wmw
Social Media Use in Qatar
• 45% of people in Qatar use the Internet at least once a day to visit a social media website.
• People in Qatar spend an average of 2 hours a day on social media websites, according to Arab Media Study by Northwestern University.
Base: Internet Users
Northwestern’s Media Use in the Middle East: http://bit.ly/1ffiKT0
Usage higher amongst 18-24s
Average hours/day for ages 18-24. Base: Internet users in Qatar.
Average hours/day for Qataris. Base: Internet users in Qatar.
Social Media Use by Platform
http://bit.ly/1ffiKT0
Base: Social Networking Site Users
Youth and Qatari’s use some networks differently compared to average users
% of social network users ages 18-24 who use each platform:
Northwestern’s Media Use in the Middle East: http://bit.ly/1ffiKT0
% of Qatari social network users who use each platform:
Facebook is the most dominant social media website
Facebook in Qatar
Go Gulf: http://bit.ly/18ymhai
Base: Population of Qatar
Facebook: Most Followed
Retrieved from Socialbakers.com November 2013
• 65% of Qataris use Twitter
• Big hashtags in Qatar: اعتذار_واستقالة_المسند_حق_للقطريين#
• Columnists in newspaper include their Twitter account
Northwestern’s Media Use in the Middle East: http://bit.ly/1ffiKT0
Most Followed
Qatar Twitter
Accounts
From Top 100 Arabs: http://top100arabs.com/
Qatar On Instagram
Qataris use Instagram disproportionately more than any other group in Qatar.
Northwestern’s Media Use in the Middle East: http://bit.ly/1ffiKT0
Instagram for Retail
Forums remain popular
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