social media use by institutional investors
DESCRIPTION
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Insi
de T
he B
uy-sid
e ®
Inside The Buy-side® | 2
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Research Scope
–
–
Responsibility
PM | 42%
Analyst | 29%
PM/Analyst | 21%
CIO/Dir. of Res. | 5%
Other | 3%
Age
22 - 25 | 5%
26 - 34 | 16%
35 - 45 | 37%
46 - 55 | 34%
55+ | 8%
Geography
North America | 61%
Europe | 16%
Asia | 10%
Australia | 8%
Africa | 3%
Middle East | 2%
Investment Style
Value | 33%
GARP | 27%
Growth | 17%
Hedge Fund | 8%
Yield | 6%
Other | 9%
Inside The Buy-side® | 3
CorbinPercep tion.com
52%
56%
Yes
Does Social Media Play a
Role In Your Research?
2010 2013
39% Financial Blogs
39% Seeking Alpha
35% LinkedIn
25% Company Blogs
24% Message/Chat Boards
23% The Motley Fool
19% Twitter
19% The Street
12% Scribd
11% The Fly on the Wall
12% 10% 10%
22%
46% 39%
18% 12%
6%
25%
Daily Weekly Monthly As Needed Never
How Often Do You Monitor Information
On Social Media Sites?
2010 2013
46%
64%
Yes
Has Social Media-
generated Information
Influenced an
Investment Decision?
2010 2013
Inside The Buy-side® | 4
CorbinPercep tion.com
Do You Find Information
on Social Media Sites
Reliable?
Absolutely | 6%
Somewhat | 65%
Not At All | 29%
1.7
2.1
2.5
2.9
2.9
3.1
3.2
3.2
3.3
3.4
3.7
3.8
4.0
4.0
4.4
Social Media Sites
Financial Blogs
Print Media
Subscription Services
Online Media
Contact w/ IR
Sell Side Research
Sell Side Conferences
IR Website
Sell Side Meetings
Earnings Calls
Investor Presentation
Reg. Filings
Contact …
Internal Research
What Information Sources
Most Influence Your
Investment Decisions?
(5.0-point Scale)
18% 9%
64%
47%
On Main Page On IR Page
Social Media Links -
Location
2010 2013
88%
68% 58%
47% 37%
26%
11% 8%
Investor
Presentations
Press
Releases
SEC
Filings
Webcasts Transcripts White
Papers
Management
Videos
Blogs
When Visiting a Company's Website, What Type of Information is
Most Important To You?
Inside The Buy-side® | 5
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Will The SEC's Recent
Announcement Lead You to
Utilize Social Media More?
Yes | 43%
No | 49%
Unsure |8%
71%
56%
32%
89% 84%
60%
Twitter Facebook YouTube
Social Media Links - Type
2010 2013
Inside The Buy-side® | 6
CorbinPercep tion.com
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