social media university syllabus - rachel...

SOCIAL MEDIAUNIVERSITYSYLLABUS

- ROADMAP TO SUCCESS -

Hey there, Social Media University crew!

I remember my first few months as a Social Media Manager.

There was so. much. advice. One person was shouting "Youneed to be doing webinars," while another advertisement wastelling me about "the one thing" I needed to be doing, or else Iwas throwing money away.

Overwhelm sunk in quickly, as I quickly made a list ofeverything I 'should be doing' according to everyone else. Ihave learned that even a GOOD thing at the wrong time is nota good thing.

This syllabus is going to be a complete guide for you, helpingyou to avoid pitfalls and maximize your success. So let's diveon in together!

Rachel

Level 1: Social Media UniversityFreshman

This is most likely you if:

- You are brand new to the concept of running social media.- You aren't very active on social media.- You're eager to learn the basics of each social mediaplatform.- You are excited to secure your first social media client.

Best resources for this level:

Podcasts:- Amy Porterfield: Online Marketing Made Easy

Books: - Jab, Jab, Jab, Right Hook by Gary Vaynerchuk- Likeable Social Media by Dave Kerpen

Level 1: Social Media UniversityFreshman continued...

Here's what you shouldn't be distracted by:- Getting the perfect logo- Creating a website- Securing clients- Applying for freelance jobs- Studying advanced social media techniques

Your focus should be on:- Learning about the social media platforms by studying yourcompetition and other businesses.- Taking the trainings within Social Media University on eachof the platforms, Target Market.- Listening and absorbing information about how to use socialmedia platforms for business.

Level 1: Social Media UniversityFreshman continued...

Signs that you've graduated this level:

- When you feel you have a general understanding of thepurpose of most of the major social media platforms.

- The moment people begin to ask you questions about socialmedia after seeing your own social media grow.

- When you can explain the difference between a tweet and apost, and you know that Instagram is best accessed on yourmobile phone.

This level shouldn't last for more than 1month. Jump into learning, and you'll beready for Level 2!

Level 2: Social MediaUniversity Sophomore


- You don't yet have clients or only have 1 client (free or paid).- You have an established social media presence on at least 1platform.- You've explained how to use social media to someone - evenif it's your aunt or grandma.- You are ready to start getting paid to manage social media.


Podcasts:- Build Your Tribe: Chalene Johnson- Online Marketing Made Easy: Amy Porterfield- Ask Gary Vee

Books: - Epic Content Marketing by Joe Pulizzi

Level 2: Social MediaUniversity Sophomore continued...

Best resources for this level continued:

Books:- Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Blogs and Websites:- Sprout Social (www.sproutsocial.com)- Gary Vaynerchuk (www.garyvaynerchuk.com)

ToolsFor design and imagery:- Canva (www.canva.com)- Pixabay (www.pixabay.com)- PicMonkey (www.picmonkey.com)- WordSwag (mobile app)



ToolsFor organization and scheduling:- DropBox (www.dropbox.com)- Google Drive (www.google,com/drive)- Buffer (www.buffer.com)- Hootsuite (www.hootsuite.com)- Grum (www.grum.co)- iCloud (on your iPhone)

Financial organization and payment options:- Stripe with or without MoonClerk (www.stripe.com)- PayPal (www.paypal.com)- Freshbooks (www.freshbooks.com)

- Learning to run webinars- Anything with Facebook Ads- Building an email list- Having the perfect website- Lead magnets- Sales funnels- Being featured on podcasts


Here's what you shouldn't be distracted by:

- The advanced trainings for each social media platformwithin Social Media University.- LinkedIn: attracting and contacting clients.- Planning out your website, business name, and logo - onlyafter securing 1-2 paying clients (side note: website SHOULDbe on Wordpress.com ASAP)- Prepping your social media and file management

Your focus should be on:

Level 2: Social Media University Sophomore continued...


- When you have secured 2-4 clients (or enough to leave your9-5 and go full time).

- If you have 2-3+ social media profiles withestablished/growing followings.

- As you begin to truly identify with being a 'Social MediaManager', across all social media platforms and in person.

- When you can quickly identify areas for potential growthwhen looking at the social media presences of businesses.

This level usually lasts between 2-4 months.It's the momentum for the rest of yourbusiness, so congrats when you graduate!

Level 3: Social MediaUniversity Junior


- You have 2-4 clients, and are looking to become fully booked.- You are fully booked, and are looking to streamline processesto save you time.- You understand how to use social media across nearly allplatforms.- You've had success achieving the defined goals for clients.- You love learning more about advanced social mediastrategies.- You enjoy the idea of bringing on team members to help youwith your daily duties.


Podcasts:- Smart Passive Income: Pat Flynn- Outsource to the Phillipines: Chris Ducker

Level 3: Social MediaUniversity Junior continued...


Podcasts:- Foundr Podcast: Nathan Chan

Books:- 4 Hour Work Workweek by Tim Ferriss- Truth is: I'm lying by Ryan Holiday- The Slight Edge: Turning Simple Disciplines into MassiveSuccess by Jeff Olson

Blogs and Websites:- Social Media Examiner (www.socialmediaexaminer.com)- Foundr Mag (www.foundrmag.com)



ToolsFor advanced design and content creation:- Photoshop (www.photoshop.com)- BuzzSumo (www.buzzsumo.com)- KingSumo Headlines(www.kingsumo.com/apps/headlines/)

For scheduling and analytics:- IFTTT (www.ifttt.com)- iconosquare (www.pro.iconosquare.com)- Edgar (www.edgar.com)- PostPlanner (www.postplanner.com)- SproutSocial (www.sproutsocial.com)



ToolsOutsourcing, organization, and team management:- Upwork (www.upwork.com)- Slack (www.slack.com)- Basecamp (www.basecamp.com)- Asana (www.asana.com)- Insightly (www.insightly.com)- Stripe with MoonClerk (www.stripe.com)- Calendly (www.calendly.com)

- Webinars- Creating a course or sales funnel- Facebooks ads for your own business


Here's what you shouldn't be distracted by:

- Streamlining your systems and processes.- Securing those final clients to become fully booked!- Outsourcing small (or mid-sized) tasks to a virtual assistant,graphic designer, or tech expert to help you focus on otherstasks.- Beginning to work ON your business, rather than IN yourbusiness.- Developing and implementing a content marketing strategyfor your website, including blogging.


Level 3: Social Media University Junior continued...


- When you are fully booked - YAY!

- When you're ready to begin teaching others (only after yourown success) in a paid course, webinar, or coaching program.

- When you know the next level is becoming a social mediainfluencer, because others refer to you as the 'expert'.

- When you are ready to start securing big media - to catapultyou to the next level.

This level is one you can stay in for an indefiniteperiod of time. Whether or not you become aSenior is totally up to you. Let's rock this!

Level 4: Social MediaUniversity Senior

This is most likely you if:- You are fully booked with clients.- You are outsourcing tasks to freelancers or team members.- You are craving to become an influencers.- You have strong followings on several social media platforms.- You are interested in beginning to sell products, teachcourses, or coach businesses on social media on a larger scale.

Best resources for this level:Podcasts:- Tim Ferriss Show- Entrepreneur On Fire: John Lee Dumas- This is your Life: Michael Hyatt- The Art of Charm: AJ and Jordan Harbinger

Level 4: Social MediaUniversity Senior continued...


Books:- Platform by Michael Hyatt- Good to Great by James C. Collins- How to Win Friends and Influence People by Dale Carnegie

Blogs and Websites:- Todd Herman (www.toddherman.me)- The John Maxwell Company (www.johnmaxwell.com)- Social Triggers (www.socialtriggers.com)- Seth Godin (www.sethgodin.com)



ToolsFor creating and recording:- Screenflow (www.telestream.net/screencast)- Headphones (apple's iPhone headphones with the mic makefor a GREAT microphone)

For the digital sales funnel- LeadPages (www.leadpages.net)- ClickFunnels (www.clickfunnels.com)- SumoMe (plugin at www.sumome.com)- MailChimp (www.mailchimp.com)- ActiveCampaign.com (www.activecampaign.com)


- Blogging regularly around your topic of influence andexpertise.- Continuing to grow an increasingly strong following,including in a Facebook group.- Developing and designing a strong lead magnet.- Driving traffic to your lead magnet opt-in using social media.- Communicating regularly with your email list.- Pre-selling and creating digital products for selling.- Beginning your own podcast (if desired).- Networking strongly with high level influencers.- Getting big media attention through targeted pitching



Here's what you shouldn't be distracted by:- Signing up for too many courses or trainings in order to avoidinformation overload.- Responding to every single email.- Taking on small clients that don't align with your goals.- Spending time talking to negative people who don't see andencourage your dreams.- Listening to webinars that don't deliver value.- Getting caught up in the small tasks that you can easilyoutsource.

Level 4: Social Media University Senior continued...


- When you've had a successful digital product, training,course, or membership.

- When you are proud of the level of influence you haveachieved.

- When you have an email list of over 3000.

- When you begin bringing in an income that meets your needs.

- When big influencers (I'm talking the top!) are noticing andfeaturing you.

When you've graduated this level, HOLY MOLY- CONGRATS!

social media university syllabus - rachel...

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