1.Social Media Under Fire Emerging Media in Matters of Life and Death USMC PA ConferencePHOTO: (Aug. 12, 2010) Marine August 24, 2010 - Renoand Mil Blogger Jeremy Vought in route to Wardak Province on @ericschwartzmanan Army Blackhawk to cover US Army Gen. Petraeus. Photo from his Facebook profile pictures.

2. Combat isnt where you might diethough that does happenits whereyou find out whether you get to keep on living. ~ Sebastian Junger, author, War2 3. Americans are not very good at remembering. Our endless capacity to focuson the future rather than the past is one of our great national virtuesand one of our great national vices.~ Jon Meachem, Editor-in-Chief, Newsweek 3 4. the permanent memory bank of the web means there are no secondchancesNow the worst thing youve done is often the first thingeveryone knows about you. ~ Viktor Mayer-Schonberger, CyberScholar4 5. Its Not Just about the Future5 6. Its About Uncovering the Past Too6 7. Uncovering the Past Online7 8. Topography in Google Maps 8 9. www.Search.Twitter.com9 10. The Past in Kandahar10 11. Monitoring the Past in Google Reader11 12. Winning Trust and Confidence by Beth Rankinby Glen Kirk by lilbear Invest time looking for fence sitters who express themselves in social media -- doubters who might be turned into believers through conversation.12Inspired by Twitterville Pg. 51 13. Our Adversaries are Building Communities13 14. The Origin of Social Media at DoD 15. The Origin of Social Media at DoD Point of Contact for the DoD Bloggers Roundtable: US Navy Lt jennifer Cragg, jennifer.cragg@dma.mil 16. Chairman of the Joint Chiefs SM Goals for 2010Site Goal for Sept. 2010 StatsJoint Staff Website75,000 pages views/dayTwitter25,000 followersFacebook 13,000 fansYouTube2,000 views/monthiTunes 25,0000 downloads per monthFlickr 50,000 picture views/monthChairmans Corner Blog 45,000 page views/day 17. Social Media StrategyFB Page MySpace PodcastTwitter Website BlogYouTube Flickr 18. The Streisand Effect18 19. 19 20. The first fifteen bytes of the 09 F9 key are contained in the RGB encoding of the five colors, with each colour providing three bytes of the key. The sixteenth byte "C0" is appended in the lower right corner.20 21. 21 22. Brandjacking 23. Brandjacking 24. Brandjacking 25. Facebook Faulters Dealing with High- Levels of Feedback 26. Facebook Faulters 27. 27 28. 28 29. Case Study: IDF Flotilla Raid View Count 30. Case Study: Consumer Generated News CoverageView Count 31. Case Study: IDF Public Affairs Response View Count 32. Case Study: Flickr Photo Stream 33. Case Study: IDF Flotilla Raid Insights The public has a short attention span and is resistant to complex explanations, however logical they may be so communicators must learn to drip their message into status updates. The IDF may have completed their military operation successfully, but the incident wound up emboldening the cause of anti-Israel activists and prompting calls for the US to reassess its aid to the Jewish State. The declassification process puts military forces at a distinct disadvantage.May 29 May 31 June 2 June 3 June 15BBCAl Jazeera CBSYoung TurksIDF PA 34. Case Study: The Fall Out of 24/7 News Cycles The reality is you cannot operate in this environment passively, said David Axelrod, the presidents senior adviser. If you do, the coverage and events will be shaped for you. Things that may seem like trivial distinctions can become large problems in terms of communications unless youre aggressive about engaging. We didnt create the environment. We didnt make the rules. But we have to live with it. 35. Tools for Maneuvering: Making Linear Video Accessible 36. Case Study: IDF Flotilla Raid Most Viewed Flotilla Video 37. Status Update Culture I love the iPad, but my ability to read any long-form narrative has more or less disappeared, as I am constantly tempted to check e- mail, look up words or click through. ~ Nicholas Negroponte, founder of the M.I.T. Media Lab 37 38. What Were Up Against 39. Status Update World: Facebook 500 million users 22% of all internet users 500 billion minutes per month 25 billion status updates per month 70 status updates per month, per user 40. Facebook Engagement Strategy Brands that enable fans to have conversations with actual pagesadmins have the best chance of creating deeper relationshipsand brand loyalty.40 41. Facebook Engagement Strategy Resist the temptation to flood your wall with canned messages. Remember, direct conversations with friends cascade to their network. Enable the Facebook discussion board feature on your wall.41 42. Facebook Social Widgets 43. Facebook Like Box 44. Status Update World: Twitter 100 million registered users 45. Twitter Tweet Button 100 million registered users 46. Tools for Maneuvering: Twitter Tweet Button 47. Facebook Privacy Concerns 48. Editing Facebook Privacy Settings Select Custom option to access the Only Me Setting 49. Search Status Updates in YourOpenBook.org 49 50. 50 51. Social Search Engine: Spokeo51 52. What You Say May Used Against You 52 53. Social Media Conversations are Like Tattoos 53 54. Facebook: Memorializing a Deceased Profile http://www.facebook.com/help/contact.php?show_form=deceased 55. Strategy for Maneuvering: Edgework Source: Cobalt123 56. Social Media is a Team SportPhoto by o0besesed 57. Tools for Maneuvering: Best Practices [PDF] 58. Tools for Maneuvering: www.SocialMediaPolicyTemplate.com 59. Social Media Training for Dads 60. Search Defense20 at OntheRecordPodcast.com60 61. Pre Orders Now Available PRE ORDER AT Amazon :: Barnes & Noble :: Borders 61 62. Thank You 62 63. See You Online (310) 455-4000Phoneeric[at]ericschwartzman[dot]com Emailericschwartzman.com Websiteontherecordpodcast.comPodcastspinfluencer.comBlog@ericschwartzmanTwitterfacebook.com/ericschwartzmanFacebooklinkedin.com/in/schwartzman Linkedinyoutube.com/spinfluencerYouTubeslideshare.net/ericschwartzmanslideshare Copyright applies to this document some rights reserved. This work is licensed under a Creative Commons.Attribution-non commercial-share alike 3.0 license. http://creativecommons.org/licenses/by-nc-sa/3.0 63 64. Acknowledgements The End of Forgetting, by Jeffrey Rosen 8 Success Criteria for Facebook Marketing, Altimeter Interview with Jack Holt, FIR64