social media trends on business (final)
TRANSCRIPT
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Social Media Trends on Caribbean Business
Avaya Evolu7ons 2012 Kingston, Jamaica
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What is social media?
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Facebook is the most popular plaCorm in the region
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How are Caribbean businesses embracing social media?
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Marke7ng and promo7on
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Customer care and feedback
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Informa7on dissemina7on
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Discussion forum
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Some observa7ons…
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S7ll a number of business not engaging
in social media
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No coherent business strategy using social media
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Social networks have become the new tech support knowledgebase
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What are we likely to see in the future?
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A greater emphasis on devising and implemen7ng social media strategies
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Greater awareness of value & impact of social media on business
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A re-‐think of social media policies in the workplace
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To wrap up…
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Thank you!
Michele Marius Blog: ict-‐pulse.com FB: facebook.com/ICTPulse Twi@er: @ictpulse
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Image credits • Social media landscape 2012 image: fredcavazza / Flickr, h@p://www.flickr.com/photos/fredcavazza/ • Search concept image: jscreaMonzs / FreeDigitalPhoto.net, h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=1152 • Big sale image: Stuart Miles / FreeDigitalPhoto.net, h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=2664 • Call centre staff image: David CasMllo Dominici / FreeDigitalPhoto.net,
h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=3062 • News media image: renjith krishnan / FreeDigitalPhoto.net, h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=721 • Chairs circle image: Idea go / FreeDigitalPhoto.net, h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=809 • Binocular image: Ntwowe / FreeDigitalPhoto.net, h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=2043 • Internet MarkeMng Confusion Meter image: Stuart Miles / FreeDigitalPhoto.net,
h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=2664 • Businessman Standing On Puzzle image: nokhoog_buchachon / FreeDigitalPhoto.net,
h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=2804 • QuesMon PC image: Danilo RizzuM / FreeDigitalPhoto.net, h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=851 • Arrow graph image: Master isolated images / FreeDigitalPhoto.net,
h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=1962 • Hand and strategy bu@ons image: tungphoto / FreeDigitalPhoto.net,
h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=1708 • Missing piece is finance image: nokhoog_buchachon / FreeDigitalPhoto.net,
h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=2804 • Social icon collage image: NonProfit Quarterly,
h@p://www.nonprofitquarterly.org/policysocial-‐context/10291-‐tweet-‐freely-‐your-‐social-‐media-‐policy-‐and-‐you.html • Gif Box With Silver Ribbon image: Master isolated images / FreeDigitalPhoto.net,
h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=1962