social media training for businesses - noisy little monkey brave seminar
DESCRIPTION
Don't just jump into social media - a successful social media strategy takes preparation, time and dedication. Check out this one stop guide to blog ideas, content calendar, sharing across platforms and identifying which social media platform your company should be on.TRANSCRIPT
SOCIAL MEDIA FOR YOUR BUSINESS
TWEET US: @SALLYANNEHOWELL
@NOISYMONKEY
NOISY LITTLE MONKEY
• With a unique hybrid of search optimisation, social media
marketing, creative flair and technical wizardry, we drive
traffic, enquiries and sales
Specialising in online activity, maximising conversions from offline
SEARCH & SOCIAL MEDIA MARKETING
Over 80 businesses, charities and gov’t bodies in EU, USA & Africa
WHO’D TRUST A MONKEY?
PinterestGoogle+
ROI
@SallyanneHowell
YOU WILL VIEW THESE SLIDES ONLINE
@SallyanneHowell
WHILST GIVING US SOME FEEDBACK ;)
Image Credit:
http://www.flickr.com/photos/ansik/396906464/sizes/l/in/photostream/
BEFORE WE GET SOCIAL
@SallyanneHowell
WHERE DO YOU SEND YOUR VISITORS?
WHERE? ON YOUR SITE!
• Social media works best when there is some meat on the
bone
• WordPress is the best
• Your web designer will love it
ELSE, WHERE WILL PEOPLE WHO FOLLOW YOU GO?
• It needs to be:
– On www.<yoursite>/blog
– Updated regularly
– Give useful information
– Contain unique insights / perspective / news
– Running the Yoast SEO plug in
http://wordpress.org/
http://yoast.com/wordpress/seo/@SallyanneHowell
Because people get their social on from smartphones
CHOOSE AN ADAPTIVE DESIGN
THINK OF MOBILE USERS
@SallyanneHowell
WHY GET SOCIAL?
REASONS WHY YOU SHOULD BE ON SOCIAL
Image Credit: http://bit.ly/1h9RxkF
BUT NOT ALL THE SOCIAL CHANNELS!
@SallyanneHowell
• Increase visitors to website
• Increase brand loyalty & engage with existing audiences
• Sales, sales and more sales
• Market intelligence / competitor analysis
• Authority
ITS NOT ALL ABOUT YOU
http://www.flickr.com/photos/ter-burg/8127283172/sizes/c/in/photostream/
IF YOU’RE DOING THIS…
@SallyanneHowell
YOUR AUDIENCE WILL BE DOING THIS…
http://www.flickr.com/photos/jdhancock/3618602355/sizes/l/in/photostream/ @SallyanneHowell
THINK ABOUT YOUR AUDIENCE
WHO ARE THE PASSIONATE ONES?
These will share your content and brand messages. They may not actually be the people who buy the
most, but they’re noisy and have influence over…
The rest of us
Who are you writing for?
What are their goals?
What are they interested in?
How can you help?
@SallyanneHowell
IT Director
Challenges:
Budgets
Reliable Infrastructure
Managing geeks
Wants:
Straight forward language
Reliable data
Facts figures
Reads The Register, Seth Godin,
Homes & Gardens, the headlines
on the gutter press
Uses Email. BBC apps
Sarah – Aged 40Dan - 30
Developer (agency based)
Challenges:
Work / Life (18 month old kid)
Productivity
The new boy is better than me
Wants:
Productivity Tools, management
advice, Google Glass, to be
entertained
Reads netmums, nhs direct,
Stackoverflow, Wired, Oatmeal,
xkcd
Uses r/tech, Facebook
Vicky - 25
IT Journalist
Challenges:
Being ahead of the latest geek trends,
stock news, tech gossip, being found
out.
Wants:
Google Glass, Bylines in the nationals,
her big break.
Reads The Register, Guardian Tech,
gizmodo, TC, Mashable, Buzzfeed,
NextWeb
Uses r/tech, Google+, Twitter &
CC: Wordlizen, Dekcuf, GuySie
LETS GET ORGANISING!
FAILING TO PREPARE IS PREPARING TO FAIL
(AND ALL THAT JAZZ)
@SallyanneHowell
CREATING ENGAGING CONTENT
https://twitter.com/hannah_bo_banna
HANNAH GOES BANANAS
• Entertain
• Educate
• Persuade
• Convert
@SallyanneHowell
BLOG IDEAS
Create:
• Events you run
• Interviews with attendees
• Interesting news from your area / in your industry
• Opinion pieces – you are awesome!
Collate:
• Industry research
• Topical news stories
• Statistics
CREATING & COLLATING
@SallyanneHowellImage Credit: http://bit.ly/1fVu6dX
CREATING A CONTENT CALENDAR
Use tools to schedule – plan in advance
JELLY BEANS AND BREAD AND BUTTER
@SallyanneHowell
STUCK FOR CONTENT?
@SallyanneHowell
Image Credit: http://commons.wikimedia.org/wiki/File:Origami_love_hearts.jpg
How many of you mentioned Valentines Day as part of
your social?
Question
@SallyanneHowell
CREATING CONTENT
SOME THINGS ARE PREDICTABLE & CHEAP
@SallyanneHowell
TEA / COFFEE BREAK
Image Credit: http://bit.ly/1eyniF3 @SallyanneHowell
QUESTION
IS YOUR ORGANISATION ON FACEBOOK?
@MrJonPayne
QUESTION
IS THERE ANY BENEFIT TO HAVING YOUR
ORGANISATION ON FACEBOOK?
@MrJonPayne
IF THE AREA OF THIS
SLIDE REPRESENTS ALL
THE TRAFFIC ON
THE INTERNET
@MrJonPayne
http://mashable.com/2010/11/19/facebook-traffic-stats/
Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founder
THIS MUCH
IS FACEBOOK
@SallyanneHowell
Some 45 billion web pages
http://www.worldwidewebsize.com/
45 billion other
web pages are
fighting over the
remainder
@SallyanneHowell
SO HOW DOES FACEBOOK WORK?
http://www.whatisedgerank.com/
WHAT DOES THIS MEAN FOR YOUR BRAND
@SallyanneHowell
OPTIMISE YOUR FACEBOOK PAGE
This is a organisation PAGE. Don’t use a PROFILE – PROFILES are for people,
PAGES are for organisations
BE FIRST TO THE PARTY
@SallyanneHowell
OPTIMISE YOUR FACEBOOK PAGE
Give as much relevant information as you can
MAKE SEARCH ENGINES & CLIENTS LOVE YOU
@SallyanneHowell
POSTING ON FACEBOOK
GRAB MY ATTENTION – I DARE YOU!
@SallyanneHowell
ENGAGING ON TWITTER
TWEET STRUCTURE
@SallyanneHowell
HOW TO TWEET FOR ENGLAND
• Get visual – people love photos!
• Ask for what you want – Pls RT, Share with your friends
• Seize the moment – events you attend, use hashtags
• Include a call to action – join our mailing list, come along to
our event
• Create urgency – “enter our competition today to win a free
family ticket”
• Demonstrate thought leadership
• Converse with people – thanks for attending, what do you
think about
• Own your space – engage with local community
https://business.twitter.com/write-engaging-promoted-tweets-general?utm_campaign=EM_UK_RT_SMB_Email6_Write%20your%20Tweets&utm_medium=email&utm_source=Eloqua
A QUICK GUIDE TO TWEETING
@SallyanneHowell
IF YOU HAVE ONE OF THESE…
Sign up for free: https://mail.google.com/
THEN YOU HAVE A G+ ACCOUNT. WHY?
@SallyanneHowell
THE G TO THE PLUS
• Starting out – see if existing contacts are on G+
• Connect your website to your G+ page – Google is all knowing but wants you to confirm
• Use communities to share your content
• Post to G+ whenever you post a blog post
https://support.google.com/plus/?hl=en#topic=3049661
HOW TO WIN ON G+
@SallyanneHowell
Question Show of hands
Intro to what pinterest, what n why
examples of
best practices
measuring success
More than just cakes and cats
COCA COLA
BOARDS AND PINS
@SallyanneHowell
SOME PEOPLE LOVE IT…
@SallyanneHowell
ANALYTICS AND PAID ADVERTISING
Image Credit: http://bit.ly/1boF4vi
MEASURING SUCCESS & IMPROVING
@SallyanneHowell
MEASURING SUCCESS
http://www.noisylittlemonkey.com/professor-traffic/
PROFESSOR TRAFFIC
Image Credit: http://bit.ly/1oRnGD9@SallyanneHowell
SOCIAL MEDIA FOR YOUR BUSINESS
TWEET US: @SALLYANNEHOWELL
@NOISYMONKEY
