social media training: facebook & twitter
Post on 21-Oct-2014
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DESCRIPTION
The Abbi Agency social media training presentation.TRANSCRIPT
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Social Media Class: Facebook & Twitter
Wednesday, April 17, 2013
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Facebook Lecture
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Pages & Profiles • What’s the difference between a page & a profile?
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Content • Posting frequency • Posting types
– Photos – Links – Video – Events – Tagging – Sharing
• Dos & Don’ts • Sharing Content
– Friends – Other pages – Social networks
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Tools • Ads & promoted posts
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Tools • Custom apps
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Tools • Offers, events, polls
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Admin • Highlighting & pinning • Analytics • Adding Admins • Admin settings
– Admin panel – Moderating – Messages
• Liking other pages
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Design • Cover photo • Profile picture • Tabs • Rules, regulations
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Facebook Q & A
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Facebook Workshop
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Take a break!
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Twitter Lecture
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What is Twitter? • Why you should use it
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How to set up a profile • Choosing a twitter handle • Profile
– Photo – Header – Name, location, bio
• Design – Background – Colors
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Populating • Where to find content • How to post content
– Hashtags – Short Links – @ replies – ReTweeting – DMs
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How to gain followers • Follow people • Mention people • Retweet other people’s tweets • Share quality content
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Examples • Personality, humor • Customer services • Expert • Chats • Tips
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Examples • Southwest Airlines
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Twitter Q & A
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Twitter Workshop
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Thank You!
@theabbiagency @connieaguilar @nicolerosedion
@tywhitaker