Social Web

technology -> ubiquitous -> social

Alan Kay: Technology is anything that was invented after you were born

Danny Hillis: Technology is everything that doesnt work yet.

1 hour

I can tell you what and how to do it but not why

social web is happening to companies

JournalismNew Media

Old MediaSocial Media/Web

Behavioural targetingContextual advertisingVideo PodcastingBrand communitiesSocial networksFeed syndicationBloggingTaggingPublishingMarketingAdvertisingBrandingMicro-bloggingData portability

google blog search

gmail

google calendar

gtalk

google reader

skype

adium

del.icio.us

dopplr

flickr

Social web tools

wordpress

wesabe

linkedin

facebook

blip.tv

amazon

technorati

friendfeed

picasa

Learn

keep tabs on information

discover new things & people

innovation

disruption

find out what's happening

in your industry

with your clients/brand/products/services

Participate

learn

join

discover

comment

create

communicate

connect

share

publish

organise

attribute

distribute

Active

Why?

social gestures beget social objects

Data

DataDataDataData

Can use technologies that most employees can only dream of or their employers pay a lot of money for a lame/pale approximation.

But most of the data generated through the usage stays with and is used by others platforms, vendors etc. Scattered across the web, and yet I should be the benefactor of my data. At the moment, what I create and generate 'flows away' from me.

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NMA online marketing conference 2008

Adriana Lukas

NMA online marketing conference 2008

Adriana Lukas