social media tools: the free and not so free
DESCRIPTION
An overview of social media tools, and tips to maximize your social media program, even if you are on a budget. Download the presentation to see my tips (they're in the notes!). I forgot to mention that earlier....TRANSCRIPT
Social Media ToolsThe free … and the not so free
(but so incredibly important you will find a budget)
For UCLA x425PS: Feel free to tweet this out! @serena
Agenda
Free Tools! But first…. Setting goalsShhhh! Start listeningWhere are your customers? Pick your platformsEveryone needs an automated assistantFinding influencersFinally, a little helpOther ridiculously cool linksAnd of course a plug for Social Media Club
Extend your education after this course!
Setting GoalsConsider the marketing funnel Consider your consumer(s) purchase processBe realisticAdjust as you go
Brand Awareness
Brand Interactions
Driving Engagement &
Sales
Advocacy
Loyalty
Shhhhhh! Start ListeningGoogle AlertsGoogle Blog SearchGoogle TrendsTechnorati Social MentionTopsyHowSociableAddictomaticBoardReader
Bonus….Ok, Now Really Start Monitoring
Thinkupapp.comBottlenoseCyfe
And if you have budgetSysomos (swoon!)Radian6
Pick Your Platforms!
FacebookRecommendation engine
TwitterReal-time news, deals
YouTube/InstagramDigital storytellingDiscovery
PinterestDiscoveryInspirational affiliate network
Tumblr, LinkedIN and more!
Bonus…. Platform ToolsFacebook Tools
FB AnalyticsEdgeRankChecker
Twitter Toolswhathashtag.circulorojo.es/ WThashtagTwitterCounter – CYA SocialBro – comm. mgmtTwitalyzer – localized searchTweetReach – influencer reachNearby Tweets – localized monitoring
Finding Influencers
KloutPeerIndexKred.lyFollowerWonkAllTopListoriousWefollow
Finally… A Little Help
HootsuiteTweetdeckBufferAppCoTweetTime.ly
Other Ridiculously Cool Links
Bit.lyGoogle AnalyticsGoogle AdPlannerKeywordSpyWordpressCompete
Don’t Stop Learning!
Join Social Media Club! www.socialmediaclub.orgEvents each monthA perfect way to continue learning after this courseMashableSearchEngineLandOh and follow me!
@serena