social media - tools, strategies and measuring
DESCRIPTION
Clarissa Windham-Bradstock (Any Lab Test Now), Chris Jackson (College Hunks Hauling Junk) and Marianne Murphy (Floor Covering International) present at FranCamp, Atlanta 2013.TRANSCRIPT
Social Media – Advanced Issues: Tools, Strategies and Measuring
• Moderator - Deb Evans, CFE Deb Evans Consulting, LLC @DebCE
• Clarissa Windham-BradstockOperations ExecutiveAny Lab Test Now@ClarissaWindham
• Chris JacksonDirector of MarketingCollege Hunks Hauling Junk@ChrisTheHunk
• Marianne Murphy, CFEFloor Coverings InternationalDirector of Operations@Murphy07712
Using Social Opportunities andPlatforms to Build Communities
Social Opportunities
Quantity vs Quality
Highest Return via Platform
Status Updates That Deliver
Goals and Strategies for Measuring, Implementing and ROI
Role of Brand Awareness
Conversion of Social Media Prospects as Customers
Time Spent
Content Creation and Promotion
Measurement Tools
Continued Satisfaction of the Community
Customers into Revenue
Coupons, Rebates, Promotions
Referral Strategies
Customers or Brand Ambassadors
Unsatisfied Customers
Thank you!
Deb Evans, CFE
Clarissa Windham-Bradstock
Chris Jackson
Marianne Murphy, CFE