social media tools - do more in less time
TRANSCRIPT
@marketingplay3r
Social Media ToolsSeptember 2016 @ Prague
#holkyzmarketingu
@marketingplay3r
#SMTools
@marketingplay3r?How many
of you work with social media?
@marketingplay3r
Today’s Agenda1. Social Media landscape
2. Get to know yourself
3. Learn from competitors
4. Working effectively – Social Media management
5. Recommended tools
6. Q&A
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The Marketing Player Team
MatejData & Analytics
specialist with strong feeling for Strategy and
Conceptual Project Management. Keyword
Analysis and its implementation into SEO & Strategy is his primary
focus.
DeniEvent Manager with
extensive expierience in Product and Brand
Management. Based on her excellent soft skills,
her main focus is to negotiate a win-win situations for any
business.
MichalWell-rounded Digital
Marketer specializing in Content Marketing, SEO,
Social Media, and PR. Michal is driven by data and always looking to
“hack” marketing. Won’t take no for an answer.
That’s me!
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Global Digital Snapshot
Source: we are social
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OK, but……what does that mean for us here?
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Czech Republic Snapshot
Source: we are social
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Czech Republic – Social Network Growth
Source: Statista
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Czech Republic – Internet Users
Source: Statista
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High Penetration - Proof
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More Social Media stats
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More stats
@marketingplay3rGet to know yourself
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Social Media KPIsDefine the most important KPIs for your goals
• Are you reaching qualified people?
• Are you engaging with qualified people?
• How many of your social media fans are inquiring about your product or service?
• How many of them actually become customers?
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How to track your stats “under one roof”We like to use a tool called Cyfe
Here’s why:
• You can monitor literally everything!
• Super customizable
• Real-time reports
• Exports – really useful for reportingto management
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How to use Cyfe
Add one of the many widgets
But wait!
There’s more!
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Good not just for Social Media
Integrates with
Anyway, back to Cyfe itself…
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DashboardYour go-to place for all relevant info
You can create multiple dashboards
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Insider Tip
Use Zapier to extend the possibilities of Cyfe and greatly increase the possible integration options – over 400 more!
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Now you can…• Monitor your social media
• Correlate events with data
• Improve your social media strategy
• Gain deeper understanding of your audience
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“There’s no rule that says you can’t
spy on your competition”-Hectorpreneur
Learn from competitors
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What can you learn from competitors? What’s their most successful content
What to avoid – learn from their mistakes
Identify opportunities (i.e. unhappy customers)
How often they post
How engaged their audience is
How fast they’re growing
We like to use Rival IQ to get these insights
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To start – you can add your competitors and it automatically check for their social media accounts:
Rival IQ – Social Media accounts
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Intelligence across platformsCompare yourself against your competitorsin various areas and platforms.
Simple yet powerful
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What’s the most interesting content? Find out what gained the most traction for your competition and learn from it! Highest engagement
rate
Highest engagement total
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What’s the best time to post? • See when your own and your
competitors’ fans are the most engaged
• Adjust your strategy to cater to your audiencewhen they’re the mostactive
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Actionable intelligenceData provided by Rival IQ lets us discover gaps in our social media marketingand optimize for the best results
In this example:
Mall has low to none activity onInstagram and YouTube – room to improve- low engagements and engage-ment rates suggest low contentquality
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Many more featuresWe only scratched the surface. Rival IQ offers much, much more…
• Detailed analytics for each social media network
• SEO analytics
• SEM analytics
• Website history
• Reports
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Now you can…• Benchmark yourself against your
competition
• Use this intelligence to increase your social media efforts where it matters the most!
• Improve your social media strategy
• Understand your audience better and make better decisions
@marketingplay3rWorking effectively
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Social Media effectivity – key to success? • Is this your schedule?
• Social Media management tools like Buffer (and others) can help you become a Social Media Ninja by:
• Planning ahead – scheduling posts
• Automation
• Content Curation
• Very easy to use
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Buffer – simple and powerful• My favorite social media tool.
Why?
• Scheduling!!! Super simple or Power Scheduler
• Can be automated
• Content Curation
• Pablo (more on that later)
• Extension in browser
Power Scheduler
Simple Composer
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Pablo – image editor made for social• Social media content with
visuals gets 94% more views and is 40X more likely to be shared (source: ragan.com)
• Don’t be lazy! Now there’s no excuse!
• Pablo is super easy to use!
• Highly effective – and integrates with Buffer seamlessly
Power Scheduler
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Scheduling and automation
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Now you can…• Quickly plan posts and schedule
across multiple social media networks at once
• Save time and create amazing images to complement your content
• Automate your posts
• Easily share any article from within your browser
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What are the best tools to manage your online presence?
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Recommended Tools
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Recommended Tools
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Recommended Tools
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Social Media Tools – Principles• Invest in improvement of processes
• Think uniquely about every project
• Pick the right tools to attract your target audience
• Pick the tools according to 80/20 principle
• Use checklists and process documents to document repeated procedures
• Bookmark!
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What are the tools we are recommending?
- Buzzsumo
- RightRelevance
- Keyword Analysis
Content creation- Writing tools
- Picture editing tools
- Infographics
- Photobank
- Surveys & Questionares
- Video tools
- Webinar tools
Content Research
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What are the tools we are recommending?
- URL Builders
- URL Shorteners
- Content Directories
- Q/A Forums
- Automation – IFTTT & Zapier & others
Brand Monitoring & Analytics
- Brand Monitoring tools
- Cyfe [mentioned before]
- Google Analytics
- Social Network internal analytics
Automation & Curation
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Recommended Tools - Pricing
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Recommended Tools - Pricing
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Content Research
• Objective : Use content that is already popular and prevent wasting your time
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Content Creation
• Objective : Use the most suitable way to spread your ideas
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Content CreationOther writing tools :
• Word frequency counter
• Plagiarism checker
• Headline analyzer
• Topic generator
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Automation & Curation
• Objective : Make most of your content and free hands from repeating tasks
But don’t look like a robot!
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Automation & Curation toolkitWhat we will need:
• Google URL Builder
• URL Shortener – Snip.ly
• Q&A forum/Content Directory – Inbound.org
+ IFTTT and Zapier
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Recommended Tools – How to share links
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Recommended Tools – How to share links
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Recommended Tools – How to share links
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Automation – IFTTT and Zapier
List of recipes will be sent after the presentation straight to your inbox
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Brand Monitoring &
Analytics
• Objective : Engage with the audience, monitor your brand and always measure your results
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Q & A