SocialMediaTipsforBeginners:AQuickReferenceGuide

HowDoI…(note:belowstepsareoutlinedforaniPhone;however,stepsforAndroidandotherdevicesshouldbeverysimilar)…PostonTwitter?1.DownloadtheTwitterapptoyourphone(AppStore-->Searchfor"Twitter"-->Tap"+Get"twice-->Enteryourpasswordandwaitfordownload)2.TaponTwitterapponyourphoneandconnecttoTwitterbyinputtingyourTwittercredentials(orchooseausernameandpasswordtocreateanaccount)3.Taponthemagnifyingglassiconinthetoprighttoaccessthesearchbarandtypein:@YaleAlumni4.Tap"Follow"andcanalsotaponthegeariconandchoose"Turnonnotifications"toreceivemobilealerts5.Taponthefeatherpeniconatthetoprightandcomposeamessageof140charactersorless(includehashtag#YaleAlumni)6.Toincludeaphoto,taponthepictureicon(bottomright)andchoosea

photo(photoswilleatintoyour140characters,soshortenyourmessage,asneeded)7.Don’tstartyourtweetwithan“@”symbol.Ifyouarementioninganotherhandleputa“.”infrontofthe“@”Example:“.@YaleAlumniiscollecting#YaleReunionhighlightsontheirfeed.Followthem!”8.Tap"Tweet"atthetoprightandvoila,youhavetweeted!9.Don'tfeellikecomingupwithyourowncontent?Inthesearchbar(magnifyingglassicon)typein#YaleAlumni(tofindthe"#"symbol,taponthe"123"atthebottomleftofthepop-upkeyboard,thentapon"#+="inthenewkeyboardthatappears;"#"signappearsinmiddleoftoprow)andseewhateveryoneelsehasbeenposting.Clickthegraysymbolwithtwoarrowsgoingaroundinasquareto"re-tweet"whatsomeoneelsehasalreadyposted.

…PostaPhotoonInstagram?1.DownloadtheInstagramapptoyourphone(AppStore-->Searchfor"Instagram"-->Tap“+Get”twice-->Enteryourpasswordandwaitfordownload)2.TaponInstagramapponyourphoneandconnecttoInstagrambyinputtingyourInstagramcredentials(orchooseausernameandpasswordtocreateanaccount)3.Taponthemiddleiconinthebottomrowoftheapptoaccessyourcameraandtakeaphoto4.Chooseafilter(ifyouwant);otherwisejusttap"next"atthetopright5.Typeoutashortcaption(includehashtag#YaleAlumni).TapbuttonsforFacebookorTwitterifyouwanttosimultaneouslyshareonthoseplatforms6.Tap"SHARE"andvoila,youhavesharedaphotoonInstagram!7.Toseewhatothersaresharing,clickthe“Explore,”button(bottomrow,secondfromleft).Intoprowtaponthemagnifyingglass.Thentap“Hashtags,”andtypein:#YaleReunion.

…UploadaPhototoFacebook?1.DownloadtheFacebookapptoyourphone(AppStore-->Searchfor"Facebook"-->Tap“+Get”twice-->Enteryourpasswordandwaitfordownload)2.TapontheFacebookapponyourphoneandconnecttoFacebookbyinputtingyourFacebookcredentials,asnecessary

3.Inthesearchbar,typein“YaleAlumniSocialMedia.”Onceyou'reonthepage,tap“More”thenchoose"Like"4.Tapon"Photo"

5.Selectthephoto(s)fromyourcameratoshareandtap"Done"(inthetopright)6.Tapabovethephotoandwriteasimplecaption;include#YaleAlumniifyourphotofeaturesYalealumni!7.Tap"post"andvoila,youhavepostedonourFacebookpage!WanttoLearnMore?

1. Findpeopleandorganizationstofollow:a. Facebook:YaleUniversity,YaleAlumniSocialMediab. Twitter:@Yaleor@YaleAlumniandclickonwhothey“follow”

togetideasofothersyou’dliketofollowc. Instagram:YaleorYaleAlumni,andclickonwhothey“follow”to

getideasofothersyou’dliketofollow2. Postsomesampleposts.It’sfinetojustsay“hello,justjoiningTwitter”

Or“ExcitedtomakemyfirstpostonFacebook”3. Acquaintyourselfwithhashtags:

a. HashtagsbeganonTwitterandInstagramandworkbestthere,butarealsousedonFacebook.Puttingthe#symbolatthestartofawordorphrasemakesitalinktoothers/otherpostsalso“tagged”withthatwordorphrase.Tryenteringahashtagsuchas#YaleAlumniinthesearchfieldofTwitterorInstagramtodisplayallposts“tagged”withthathashtag.Thisisthewaytofollowbreakingnewsortoseewhatpeoplearesharingduringspecialeventssuchas#YaleReunion

ForFurtherInformation:1. The“help”sectionsinTwitterandFacebookareverywellwritten.You

cansearchingooglefor“beginnerguideto____”togetlinkstomanyarticlesandtips

2. AgreatarchiveofshortlessonsaboutthespiritofTwitterandtechnicalhow-to’s:http://twitbootcamp.tumblr.com/archivedlessons

3. NewYorkTimesarticlesabouthashtags:http://www.nytimes.com/2012/11/04/magazine/in-praise-of-the-hashtag.html

4. Beginner’sGuidetotheHashtag,viaMashable:http://mashable.com/2013/10/08/what-is-hashtag/#vBPSMY9kCuqj

5. TwitterisMyCo-PilotbyDanFrommeronWHYtouseTwitter:http://www.splatf.com/2013/04/twitter-copilot/