social media time management & workflow integration · 2018. 10. 24. · social media time...
TRANSCRIPT
Social Media Time
Management & Workflow
IntegrationSheila ScarboroughTourism Currents
This is managing time
Leg One of the time management stool
Understanding that it is really a series of
decisions
“You don’t need time management. You need
ME management.”Anthony Iannarino
The Only Sales Guide You’ll Ever Need The Lost Art of Closing
@TourismCurrents
“What is the best use of my time right now?”
@TourismCurrents
Have a realistic view of how much time you need
for tasks.
Say “No” more often, to feel less overwhelmed
@TourismCurrents
This thing…
Blessing & curse
“The whole world came to you through a window in
your hands. It was unsettling & unavoidable. It
was distracting, too.”“It Distracted Us. It Gave Us
Uber. It Made Selfies a Thing.”
10 Years of the iPhone, The New York Times, Sept 11, 2017
Leg Two of the time management stool
General actions you can take
Core Values (infuses all our efforts, is our
cultural architecture)
Core Purpose (the reason we exist, what we
want to contribute to the world)
Strategic Vision (how we accomplish our Core Purpose over next 10 years)
BHAG (Big Hairy Audacious Goal) must be measureable
Top Strategic Initiatives(next 12-24 months)
1)
2)
3)
Tactics
Everything we do supports 1 or more strategic initiatives (separate
document for details)
1-page strategy template for Wisconsin Main StreetCourtesy @Randfish at Moz
Weekly review & planning session with
yourself
Checklists!@TourismCurrents
Leg Three of the time management stool
Tools for social media & digital marketing
Have a social media content plan that supports your goals
Know what you are going to post
Know why you are posting it@TourismCurrents
Strategy to Social Post ExampleGrow bike tourism niche
Marketing goal to support - reach cyclists
Social media to support cyclist outreach
Instagram pics & hashtags: #cycling #cyclist #FromWhereIRide #OutsideIsFree #RoadsLikeThese
Email(Still works!)
@TourismCurrents
Schedulers
HootsuiteBuffer
TweetDeckSprout Social
HootsuiteLaterBuffer
InstaRepost
Twitter – schedule ahead, attend chats, be responsive
Handout - Daily, Weekly, Monthly Social
Media & Digital Marketing Checklist
@TourismCurrents
Photo Credits
•Time on a clock (courtesy jayvee on Flickr Creative Commons)
•3-legged stool (courtesy Inhabitat on Flickr Creative Commons)
Thanks very much!Sheila Scarborough
Tourism Currents
(Don’t forget about the online course offer)