social media: the ultimate marketing toolkit for professional speakers
DESCRIPTION
In preparation for my presentation for the Kansas City chapter of the National Speakers Association (NSA Heartland), I thought it might be fun to introduce Slideshare (www.slideshare.net) as a great tool for posting and sharing slideshow presentations online.TRANSCRIPT
Social Media: The Ultimate Marketing
Toolkit for Professional Speakers
Brody Dorland - Something Creative, Inc.
Housekeeping
• Please ask questions…
• Do These Strategies Really Work? I wouldn’t be here if they didn’t.
• Social Media Tools: http://brodydorland.stumbleupon.com/
Six Misconceptions of Social Media
1. Social media is just for kids…
2. It’s just a fad…3. There are rules…4. You have to be on all
the social sites…5. Social media is just
FB, LinkedIn and that Twitter thing…
6. Since I’m up here talking about this topic, I must be an expert…
Preface: Social Media for Professional Speakers
• Social media is the best promotional tool set available for consultants and professional speakers.
– A platform for personal branding and thought leadership– Communicate directly with target decision makers (meeting
planners, association program directors, etc.)– Gives decision makers a taste of what they’re going to get. – Allows us to listen to what customers need or what they
think of us.– Gives people the ability to see both our personal and
professional sides
Tools We’ll Cover Today• Blogs – A living, breathing hub• Major social networks – FB, LI, Twitter• Smaller, local networks – Ex:
KCOnlineCommunity.com• Forums (general and industry specific)• Video sharing sites, Photo sharing sites• Podcasting, Audio sharing sites• Social Bookmarking Sites (Digg,
Stumbleupon, Delicious)• Productivity Tools – RSS, Ping.fm, Tube
Mogul• Social Media Monitoring Tools -
SocialMention, URL shorteners• Did I miss anything?
Social Media Strategy
• Strategy Worksheet
• Personal Branding vs. Corporate Branding – The 3 A’s (Availability, Affability & Ability)
• Inbound vs. Outbound Strategies
• Tailoring your communication strategy to the “party” you’re attending
1. Creating Original Contenta. Blogging – (ex:
Brad Montgomery)• It’s the living, breathing hub of
your website/online presence• A more candid arena for
communicating directly with your customers
• Content promotion – (post it, shrink it, ping it)
• Search engines love frequent, fresh content
• RSS Syndication - (Google Reader)
Outbound Strategies - Let’s go fishing!
b. Status Updates (FB, LI, Twitter, Ping.fm)
c. Creating videos – shoot videos (FLIP), create a channel (ex: Vimeo)
d. Podcasting – Build a following via audio (ex: iTunes, “motivational”)
e. Posting photos – all your social sites, Flickr (Brad Montgomery), Mobypicture.com
Outbound Strategies - Let’s go fishing!
2. Linking or posting valuable, relevant content that you come across (good articles, tips/tricks, resources) – Twitter Search
3. Self Promotion – Personal branding, keep yourself top-of-mind, sell your stuff (FB Fan Page, Tube Mogul)
4. Engage with the community – Join groups, start conversations, comment on blogs, genuinely help others.
5. Unique functions of LinkedIn & FB - Apps
Outbound Strategies - Let’s go fishing!
Inbound Strategies – Pulling the Benefits from Social Media1. Networking Opportunities
– Online connections foster offline conversations
– Connecting via social has more impact than e-mail/phone
– Join groups and connect (Speakers & Meeting Planner groups on LI, FB, others)
– EVENTS GALORE! (ex: KCTwestival)
Inbound Strategies – Pulling the Benefits from Social Media
2. Leads/Sales Opportunities– Pull out speaking opportunities via
Search & RSS (listening tools, RSS aggregators, filters)
– Your outbound efforts keep you top of mind, leads will follow
– Stay abreast of new sites that may become fishing holes
Inbound Strategies – Pulling the Benefits from Social Media
3. Educational Resources • Followers/Being Followed
• On Twitter alone, you could literally be reading/learning 24-7
• Follow your targets and industry experts• Buzzom.com – Search “Event Planner” (tweets)
• Twellow.com – search by category & location
• Mr. Tweet – suggests followers based on your bio keywords
• Subscribe to quality blogs
Social Media Monitoring – Is this stuff working?
• URL Shorteners – Tr.im, Bit.ly, Budurl
• Socialmention.com – vanity searches, pull rss feeds
• Google Analytics
• Spiral16 – Spark – Sentiment Tracking
• Infegy – Social Radar
Next Steps…
• Have questions? Need help? Contact me…– Brody Dorland - Something Creative, Inc.
– Phone: 913-440-9930
– E-mail: [email protected]
• Social Media Tools:brodydorland.stumbleupon.com