Learn more at http://thetastidliteway.com

What does it really take for businesses to be relevant on today’s web?

Questions Answered in The Tasti D-Lite Way:

As companies become more human, what will it take to maintain a competitive edge?

What is the role of social technologies and social media marketing in brand building?

How do you recognize and reward customers for their digital activity?

How has social media changed the relationship between brand and consumer?

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The Tasti D-Lite Way chronicles the digital journey of an amazing brand as it jumps

headlong into the realm of social media at a critical point in the history of the

company. This book demonstrates the power that these new mediums can have when passionate customers are engaged

through the creative use of social technologies.

WH

Y?

The Most Important Word on the Internet?

“Beyond having big ears, do first responders have the edge? The race can be a literal pursuit of opportunity when it comes to catching consumers in the midst of a purchase decision.” From Chapter 2: The Race for Transparency

What is Social Negligence?

What do customers expect?

Source: http://smartblogs.com/social-media/2012/07/25/how-can-keep-customer-expectations-social-media-followups/

We should be concerned about what is happening in the virtual realm. Done right, engaging in meaningful ways can yield great benefits for brick-and-mortar businesses.

The Reality of Retail

By nature, this kind of engagement is local.

Local Content is King

The Power of Going Local: Comparing the Impact of Corporate vs. Local Facebook Pages

Locally created Facebook Pages deliver 5 times more reach.

White paper distributed by Hearsay Social

Corporate Reach

LocalReach

Local posts provide 8 times more fan engagement.

Corporate Engagement

LocalEngagement

One local fan is worth 40 corporate fans.

Local FanCorporate Fan

“As franchisor, the best thing we can do is equip our franchise network so that operators can reach their local customers where they are online.”

From Chapter 4: Character in 140 Characters

“Hosting an offline meeting for those that are active online can be a great introduction to local groups or organizations. During the event the conversation will no doubt spread within the social networks. Area social media clubs often look for venues to hold meetings and make presentations, usually involving technology and social media. Sponsoring an event for these leaders and influencers is another way to effectively connect with members and establish credibility online as well as off. There’s no brick-and-mortar presence required to contribute to these kinds of events, and they can do wonders for an online presence for just about any business.”

TweetUp: An organized or impromptu gathering of people that use Twitter. (A meet up of people that 'tweet' using Twitter.)

Generating Local Buzz

LocalRecognition

Screenscape.net

From Chapter 9: The Location Business

“The ‘where’ dimension has come of age. Reaching consumers based on their proximity to a business has become a reality and many local merchants are already reaping great benefits.”

5 Ways to Go Beyond the Check-in:

1. Get passionate about listening. With the wealth of information now available online, getting visibility with the conversations happening around a business is critical.

2. Play the game. You need to download, sign up, claim your business, and get involved.3. Make it part of the DNA of your brand. Impart this within your organization by

pushing those insights and engaging with associates, suppliers, and customers online.4. Bridge the gap. Why not bring the information into the physical location with a digital

display? 5. Don’t make customer engagement a

checklist. Be prepared for spontaneous and human interaction around these technologies.

Attorney!

The Location Business

From Chapter 5: Don’t be Boring (and Other Thoughts on Relevance)

“Regardless of industry, businesses are standing out by providing engaging content and capturing the eyeballs and mouse clicks of valuable customers.”

RickRolling: This Internet meme is a bait and switch; a person provides a hyperlink seemingly relevant to the topic at hand, but actually leads to the Rick Astley video “Never Gonna Give You Up.”

Don’t Be Boring

From Chapter 10: Meet Your Cocreators

“The opportunities for getting customers actively involved in brand building and product development exercises are greater than ever…”

Name Customer Rationale D-Lish Because Tasti D-Lite treats are

DELICIOUS!!!!!Stanley Swirl Tasti D-Lite is a sweet swirl in a cup!

And he looks like a Stanley : )

D Mixmaster D for D-Lite and Mixmaster for all the different flavors Tasti D offers.

Vinny Vanilla He’s vanilla! Plus this way you can have other characters like Charles Chocolate.

Sprinkles Sprinkles is not only a cute name, but it will also increase sales. People will want to buy more toppings when they think of the name.

Name That Mascot Contest

From Chapter 11: The Social Future

The Social Friendly EnterpriseSocial media is rapidly moving from adoption to full integration for both consumers as well as businesses. Here, we’ll outline five fundamentals or attributes of the social-friendly enterprise of the future:

1. The ability to listen effectively – Understanding the opportunities online begins with education and you can’t learn anything with your mouth open.

2. The ability to engage creatively – Capturing the heart of consumers means meeting them where they are. Sometimes you can’t wait for them to come to you so get creative.

3. The ability to execute locally – Accountability at the local level will continue to be something that businesses deal with on multiple fronts. Be prepared to offer a consistent experience between your online presence and offline activities.

4. The ability to embrace transparency – Social media gives consumers a glimpse into the culture and people behind those products and services they love. What does that picture look like for your organization?

5. The ability to curate and tell your stories – Capturing and sharing the moments and experiences you are having with customers will touch others inside and outside your organization. Data and numbers will provide the rational justification; stories will provide the emotional connection. Don’t underestimate the power of either when it comes to influencing the various personalities occupying the C-suite.

BONUSSLIDE

(How to Flirt with a Celebrity)

OtherResources

The Third Screen: By Chuck Martin

Social Location MarketingBy Simon Salt

Social Networking Made EasyBy Miriam Salpeter

Location Based Marketing for DummiesBy Aaron Strout and Mike Schneider

Likeable Social MediaBy Dave Kerpen

The Power of FoursquareBy Carmine Gallo

The End of Business as Usualby Brian Solis

Learn more at: thetastidliteway.com

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