social media: the rainbow theory

21
What’s at the End of Social Media Picture by Manicho by Nick Decrock, @ndecrock the rainbow theory

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Introduction presentation for social media starters, using the rainbow as a metaphor.

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Page 1: Social Media: the Rainbow Theory

What’s at the End of Social Media

Picture by M

anicho

by Nick Decrock, @ndecrock

the rainbow theory

Page 2: Social Media: the Rainbow Theory

“If you want to spot a rainbow, you need to knowwhere it starts or ends.”Define where you want need to start and want to achieve in the end.

- Social Media, the Rainbow theory

Page 3: Social Media: the Rainbow Theory

Of course you want

this.

Page 4: Social Media: the Rainbow Theory

Social Media has as many

myths asthe rainbow

phenomenon.

Page 5: Social Media: the Rainbow Theory

Where will you be social tomorrow ?

Page 6: Social Media: the Rainbow Theory

Make your own rainbow

Page 7: Social Media: the Rainbow Theory

UnitedColors

of SocialMedia

The Conversation Prismby Brain Solis

Page 8: Social Media: the Rainbow Theory

Building bridges, starting

conversations

Page 9: Social Media: the Rainbow Theory

Social media ≠ a hype

Page 10: Social Media: the Rainbow Theory

EGO

TAKE

PART

EXPRESS

CURIOUS

your them

us

@ndecrock

Human drivers for Social MediaKey cornerstones for every strategy

People����������� ������������������  are����������� ������������������  curious����������� ������������������  species,fill����������� ������������������  in����������� ������������������  this����������� ������������������  need.

People����������� ������������������  just����������� ������������������  want����������� ������������������  to����������� ������������������  be����������� ������������������  part����������� ������������������  of����������� ������������������  something.����������� ������������������  

People����������� ������������������  like����������� ������������������  to����������� ������������������  express����������� ������������������  their����������� ������������������  opinion.����������� ������������������  *like*

Page 11: Social Media: the Rainbow Theory
Page 12: Social Media: the Rainbow Theory

print

email web

TV radio

PR event social

mail

Social media ≠ a medium

Page 13: Social Media: the Rainbow Theory

Social Media ≠ Medium

Social Media is the human connection between media.

Page 14: Social Media: the Rainbow Theory

The best investmentin social media is ...

... an investment in marketing.people / product / price / promotion / ...

Page 15: Social Media: the Rainbow Theory
Page 16: Social Media: the Rainbow Theory

People want to talk about your product or brand.

Give them a reason to.In average, there are almost 25 million conversations about brands ... per week.

Look ! A rainbow ! Wow ...

Page 17: Social Media: the Rainbow Theory

Make your own rainbow !

Page 18: Social Media: the Rainbow Theory

Listen

Learn

ShareJoinEngage

Page 19: Social Media: the Rainbow Theory

How to let the

sun shine

?

How to get into the

cloud?

How to look

for that pot of gold

?

LISTEN+ LEARN

PARTICIPATE+ ENGAGE

LEADS, LOYALTY+ SALES

Page 20: Social Media: the Rainbow Theory

✓ knowledge✓ inspiration✓ golden network✓ new products✓ better marketing✓ yes ... money !

“Saying what we think gives us a wider conversational range than saying what we know”

So what’s @ the end of social media ?

Page 21: Social Media: the Rainbow Theory

and enjoy the rainbow.Thank You

Picture by M

anicho

Nick Decrock@ndecrock on Twitter