social media summer school - session 4 (take your social media to next level with campaigns)
DESCRIPTION
Learn about social media campaigns. Why run a social media campaign? How to run a successful social media campaign. Tools to make the job easier.TRANSCRIPT
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#SMSummerSchool | @rareresults | @smeducator | @WURSTCalgary
Rare CommunicationsSocial Media Summer School
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Coupons4Giving is a fundraising tool that connectsnot-for-profit organizations, including charities and community groups, with local business and supporters. Coupons4Giving helps organizations expand and engage their donor base by offering great deals from local restaurants, retailers and online merchants.
Sign up today www.coupons4giving.ca
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• Why Run A Social Media Campaign?
• How to Run a Successful Social Media Campaign
• Tools to Make the Job Easier
Todays session will cover:
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Why Run a Social Media Campaign?
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Brand BuildingLaunching a new brand or re-branding your current organization: logo, website, social media
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Awareness CampaignCauses, New Products & Services
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User EngagementSocial Media Followers, Feedback, Contests
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Big AnnouncementsProduct launch, new service, new location, new partnerships
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Sales & FundraisersConvert your audience or members to customers or donors
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How to Run a Successful Social Media Campaign
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What You Need to Get Started?
1. Your Story
2. Photos
3. A little tech “know-how”
4. Respond in real-time
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Plan Your Campaign
1. Short term objectives -- TACTICS
2. Content ideas
3. Calls-to-Action
4. Timeline
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Choose Your Most Effective Platforms
Where is your audience most likely to spend time?
Integrate! Integrate! Integrate!
Make sure your website & landing pages are optimized!
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Create an Editorial CalendarExcel spreadsheets & blogs
“Great stories succeed because they are able to capture the imagination of large or impor-tant audiences”
~ Seth Godin
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Don’t Forget to Measure it.
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Tools to make the job easier
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Social Media Marketing Resources
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Analytics & Monitoring Tools
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Contests & Campaigns
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Michelle Sklar, Co-Founder & CMOwww.coupons4giving.ca
@coupons4giving
Facebook.com/coupons4giving
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Next week:How to Listen & How to Talk – How to Make the
Most of Positive and Negative Interations
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Questions?