social media & subcultures - media and culture course ... of expressing subculture hipsters...
TRANSCRIPT
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Social Media &
Subcultures
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Subcultural Theory
• Counter-hegemonic
• Individual and collective identity
• Youth driven
• ‘Authentic’
• Impact upon mainstream
• Abandoned when appropriated by mainstream
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What social media based
Subcultures can you
think of?
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Emos/Scene Kids & Myspace
• Myspace was a music centric
social media site
• Hugely popular from around
2005
• Overtaken by Facebook in 2008
• Myspace allowed the creation of
the profile, a multimedia
representation of individual’s
identity
• Strongly linked to traditional
modes of expressing subculture
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Hipsters & Instagram
• “Under the guise of “irony,”
hipsterism fetishizes the authentic
and regurgitates it with a winking
inauthenticity.”• (Lorentzen cited by Technology Uninhibited, 2012)
• Nostalgic, vintage
• Consumerist
• Unusual in that few admit to being a
‘hipster’
• Instagram’s filters reflected the
aesthetic and the vintage image
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Cosplay & YouTube
• Cosplay: dressing up in costumes to reflect characters from literature, TV & film
• Sometimes involves interacting in roleplays
• Cosplayers make use of YouTube to network and self promote
• Ideal platform for tutorials and convention vlogs
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Impact of Social Media
• Class & Location Boundaries
• Proliferation
• Division & Specificity
• Visibility
• Commitment & Public Image
• Intersection & diversity
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Impact of Social Media
“Kahn & Kellner argue that
identities on the internet are
often hybridic and complex with
post-subcultures regarded as
dissolving classical cultural
and political boundaries that
appear too rigid and
ideological for internet life”
(Robards & Bennett, 2011)
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Subcultures or Post-
Subcultures?
• Post-subcultures more closely resemble ‘neo-tribes’
• Neo-tribes are “without the rigidity of the forms of
organisation with which we are familiar, [tribe] refers
more to a certain ambiance, a state of mind, and is
preferably to be expressed through lifestyles that favour
appearance and form”
(Maffesoli, 1996 cited by Robards & Bennett, 2011:3)
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Subcultures or Post-
Subcultures?
• Post-subcultures more closely resemble ‘neo-tribes’
• Neo-tribes are “without the rigidity of the forms of
organisation with which we are familiar, [tribe] refers
more to a certain ambiance, a state of mind, and is
preferably to be expressed through lifestyles that favour
appearance and form”
(Maffesoli, 1996 cited by Robards & Bennett, 2011:3)
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Subcultures or Post-
Subcultures?
• Concept of neo-tribes and post-subcultures more
reflective of fluidity of identity recognised by
postmodernity
• This may better represent how people self
identify and engage on social media
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Can current
subcultures have the
impact of historical
subcultures?
https://www.youtube.com/watch?v=Est3UNs-
LIk#action=share
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References
• Technology Uninhibited, (2012) Hipsters, [online]
available from:
https://technologyuninhibited.wordpress.com/tag/hipsters/
Accessed on 27/11/16
• Robarts, B. & Bennett, A, (2011) My Tribe:
Postsubcultural Manifestations of belonging on social
networking sites [online] availble from:
http://soc.sagepub.com/content/45/2/303.short Accessed
on 27/11/16