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Social Media & Your Google Score: Hints for New Hires by Jackie Reau Adjunct Professor University of Cincinnati Presented: February 2010

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Page 1: Social Media Street Cred, 2 10

Social Media & Your Google Score:Hints for New Hires

by Jackie Reau

Adjunct ProfessorUniversity of Cincinnati

Presented: February 2010

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Your Google results are just as important as your …

ResumeWriting & Communications Skills

Internships/Co-OpsCredit score

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What is social media…today?

http://www.youtube.com/watch?v=sIFYPQjYhv8

Presented byJackie Reau, Game Day Communications

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Sports Public Relations is…

a managerial communication-based function designed to identify a sport organization’s key publics, evaluate its relationships with those publics and foster desirable relationships between the sport organization and those publics.

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Overindulging with alcohol, photo tagged on Facebook

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Volunteering for a weekend with Habitat for Humanity, tagged on Facebook

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Tips for Improving your Google Score

Use social media and use it strategically

-Linkedin is a must

-Be professional on Facebook

-Engage with potential influencers on Twitter

Contribute and/or write a blog on a topic of interest to you (hobby, sports, class)

Share photos and video via Flickr/Youtube (tag them with your name and key words)

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Great writing skills

Great communications skills (you must like people)

Trend spotting (know what’s going on)

Always anticipate the best & worst of what can happen

Make the world smaller for you, focus on key influencers who you can network

Your Keys to Success

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Read the daily newspaper/web site

Know your name of your boss and how to spell it

BE ON TIME, be five minutes early!

Use social media to track trends, competitive intelligence

Spell check is your friend

Rules to Live by According to Me