social media stratergy discussion
TRANSCRIPT
OSMO Online Stratergy DiscussionSocial Media & Online Marketing
19th March 2016, 8.30 AMKUSAL Bandaranayake & KALPA Pathirana
[Facebook Page Name] Facebook statistics report - For the period:
December 2013
Online Paltforms
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1. Company Web site
2. LinkedIn
3. Facebook
4. Twitter
5. Other Platforms
[Facebook Page Name] Facebook statistics report - For the period:
December 2013
Company Website
1. Domain• Individual Domains for each International Market
2. Stratergy• Why are visitors using our website?
(i) Understand OSMO - "About Me" Page (Discussed later)(ii) Understand OSMO Products
3. Optimisation (SEO)i.Page Titlesii.Meta Descriptions - Understand "Key Words"iii.Headingsiv.Images - Attribute Key Words with Imagesv.URL Structure
[Facebook Page Name] Facebook statistics report - For the period:
December 2013
Company Website
4. Optimize for mobile• Use "Responsive Design" to cater mobile devices• Use CSS Programming to rate higher in Google
5. Creating Content• Blogging for Business
Why Have a Blog OSMO..??• Establish our self as Industry Experts• For constant content curation• To inform potential clients of industry news• To generate Sales Leads• Adress issues and problems through discussions
[Facebook Page Name] Facebook statistics report - For the period:
December 2013
Company Website
6. About us or "About Me" Page
• OSMO Brand and company Brief• Story of OSMO• Adress customer needs in brief• Introduce OSMO Team
7. FAQ• Presented in Blogg Form
8. Distributer Info• Apply "Find Local supplier" Tab• Link to Distributer Website
9. Testimonial• From Satisfied customers
10. Benchmarking • Against Competitor website• Invest on Info
[Facebook Page Name] Facebook statistics report - For the period:
December 2013
Why? • Professional Network• Large community within the international markets exist on LinkedIn• Great Source for Lead generation• Easily Discoverable• Can establish yourself as an industry thought leader
Elements to be include on page
• Company overview• Company logo and Banner page• Showcase page to display products• Create "Featured Groups"• Constant company updates• Utilise Page analytics
[Facebook Page Name] Facebook statistics report - For the period:
December 2013
Facebook.com
Why? • Largest Social Media Network• More than 1.55 Billion users• Great source for creating word of mouth• Easily Discoverable
01. Content Curation• Photos, Blogs, articles etc for indirect leads• Types of posts
Intersting Quotes - For shares Images with questions - Encourage comments Post images of offers - Direct leads Engage OSMO Employees - Generate "likes"
[Facebook Page Name] Facebook statistics report - For the period:
December 2013
Facebook.com
02. Facebook Adverts• Invest on advertising to increase user and carry out special promotions• To be able to utilise Global Pages
03. Contest• Create contests through AgoraPulse and FB Adverts• Engage users through voting, sharing, and "likes"
04. Objectives• "Hard" objectives in terms of Sales leads
04. Existing Contacts• Use existing contacts to like the page and also share it with their network
[Facebook Page Name] Facebook statistics report - For the period:
December 2013
Twitter & other Social Media Platforms
Is Twitter Required.?Discuss
How do we use other social Media Outlets?
Discuss
[Facebook Page Name] Facebook statistics report - For the period:
December 2013
Other requirements
Other Online forums that could be used• Maldives Hotelier page• Facebook Expats pages• Online magazines• Newsletters and industry blogs
Market research• Usage figures of all social media platforms in each market• Penetration figures
Budgets• For conducting research• Management tools : AgoraPulse• Facebook Adverts
[Facebook Page Name] Facebook statistics report - For the period:
December 2013
Converting visitors to leads
The "Inbound Methodology"
[Facebook Page Name] Facebook statistics report - For the period:
December 2013
Converting visitors to leads
01. Creating Content offers• Offers include E-books, tools, and other resources• Establish a "Buyer Persona" - a fictional character that represents our Target audience
02. Create Call-To-Action (CTAs)• Use images that redirects you to a "landing page"• CTAs must be plased around all online platforms
03. Create Landing page• Visitors are redirected here once they click the CTA• The visitor fills a form and enters their info to be entitled to the offer• Once they finish filling out the form they must be redirected to a "Thank You" page
[Facebook Page Name] Facebook statistics report - For the period:
December 2013
Nurturing Leads into customers
Nurturing Sales Leads• We must send timely, relelvent and engaging content and messages to the leads• Use Email Marketing to these leads
E-Mail Marketing• Create a database of leads• The visitor must "opt in" for recieiving mails• Measure performance
CTR, Unsubscribe rate
Other Social Media Outlets• Use Facebook, LinkedIn etc to find leads and connect with them• Reffer them to our content
[Facebook Page Name] Facebook statistics report - For the period:
December 2013
Theme of the year
Internet marketing Theme of the year
[Facebook Page Name] Facebook statistics report - For the period:
December 2013
THE END
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