MAUMELLEANIMALCLINICS O C I A L M E D I A

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A B O U T U S | M A U M E L L E A N I M A L C L I N I C

SERVING THEMAUMELLEAREA FOR THEPAST 20 YEARS

Maumelle Animal Clinic has been servingMaumelle for the past 20 years . We havetwo sister offices in Little Rock , Arkansas .

Maumelle Animal Clinic is not limited todogs and cats . but provides care for birdsand other small mammals . We are acomplete veterinarian facility , along withboarding and grooming .

SOCIAL MEDIAASSESSMENT

M A U M E L L E A N I M A L C L I N I C | S O C I A L M E D I A S T R A T E G Y 2 0 1 6

SOCIAL MEDIAOBJECTIVESMaumelle Animal Clinic has two smart goals .

The first smart goal is to answer questions and reply to comments on originalMaumelle Animal Clinic posts on Facebook , Twitter and Instagram within 12hours of the post . The second smart goal is to grow the Facebook , Twitter , andInstagram followers by 50 people by February 2017 .

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ONLINE BRANDAND PERSONA

Maumelle Animal Clinic has a distinct online brand and persona toachieve .

When interacting with our audience we are kind-hearted , courteous , experienced , reliable . andprepared .

MAUMELLE ANIMAL CLINIC

FACEBOOK PAGE

TWITTER POSTS

INSTAGRAMPOSTS

Audience Assessment

Strategies & Tools

PILLARS OF

CONTENT

#MuttMonday

#TooCuteTuesday

#WashYourPetWednesday

#TakeYourAnimalToTheVetThursday

#FreebieFriday

social media roles

Social Media Manager:Oversee that social media coordinatoris doing their job & there to make finaldecisions.

Social Media Coordinator:Create content, in charge ofcorrecting any mistakes.

Social Media Team Member:In charge of posting content,and replying to comments oncontent.

Social MediaPOLICIES

Be respectful to all/Be nice to strangers.Be helpful with customers.Don't slag competition.Respect copyright laws.Make sure it's acceptable to post pictures of all employees.Make sure it's acceptable to post pictures of customer's pets.Reply to posts/comments in a timely manner.Don't forget your day job.

CRITICAL RESPONSE PLAN

Inappropriate Post: Wheninappropriate post is put onsocial media, removecontent. Message the contentcreator and let them know itis not allowed on MaumelleAnimal Clinic's social media.

Inappropriate Reply/Comment:Unless the reply or comment contains degradingwords we can keep the content on our page. If theaction keeps continuing, remove content and blocksaid person from the page for inappropriate usage ofthe site.

Unsatisfied customer on social media: Reply to thecustomer's post within a 12 hour time period in whichthe content was posted. Then, privately messagecustomer about their experience and offer the exactsame service at no cost to them to ensure that theirsatisfaction is important to us.

Key Takeaways2016 Social Media Strategy

Key takeaway from assignment:

Maintaining a social media account for a business is a lotharder than it looks.

Key takeaway from the class:

Digital Public Relations is a demanding field.