social media strategy for creating intellectual property
DESCRIPTION
How to build Intellectual Property in the Age of Social Media. A Basic Social Media StrategyTRANSCRIPT
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Juergen Hoebarth | 2011 Hong Kong
BUILDING INTELLECTUAL PROPERTY
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Juergen Hoebarth | 2011 Hong Kong
TRADITIONALBOOKS
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Juergen Hoebarth | 2011 Hong Kong
TRADITIONALHARRY POTTER
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Juergen Hoebarth | 2011 Hong Kong
TRADITIONALMOVIES
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Juergen Hoebarth | 2011 Hong Kong
TRADITIONALTOYSTORY
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Juergen Hoebarth | 2011 Hong Kong
TRADITIONALPCGAMES
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Juergen Hoebarth | 2011 Hong Kong
TRADITIONALTOMB RAIDER
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Juergen Hoebarth | 2011 Hong Kong
TRADITIONALMOBILEGAMES / IPHONE
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Juergen Hoebarth | 2011 Hong Kong
TRADITIONALANGRY BIRDS
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Juergen Hoebarth | 2011 Hong Kong
TRADITIONALANGRY BIRDS FANS
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Juergen Hoebarth | 2011 Hong Kong
THE AGEOF SOCIAL MEDIA
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Juergen Hoebarth | 2011 Hong Kong
NEW CHANCESMEDIA ATTENTION ENGAGEMENTVIRALCOST EFFICIENT
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Juergen Hoebarth | 2011 Hong Kong
DISADVANTAGESITS NEW NO PROOF OF CONCEPT EXPERT KNOWLEDGE NO HOW TO GUIDE
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Juergen Hoebarth | 2011 Hong Kong
THE IDEABUILD AN INTELLECTUAL
PROPERTY VIASOCIAL MEDIACHANNELS
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Juergen Hoebarth | 2011 Hong Kong
THE IDEAPIKKEPIKKE
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Juergen Hoebarth | 2011 Hong Kong
THE IDEATHE CHALLENGEWhich channels to use
FACEBOOK / TWITTER
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Juergen Hoebarth | 2011 Hong Kong
THE IDEATHE CHALLENGEWhich Market to Target
WOMAN / KAWAI
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Juergen Hoebarth | 2011 Hong Kong
THE IDEATHE CHALLENGEHow to attract people
FB ADS / Engagement
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Juergen Hoebarth | 2011 Hong Kong
THE SOLUTIONAttracting audience via ADS
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Juergen Hoebarth | 2011 Hong Kong
Attracting audiencevia Engagement
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Juergen Hoebarth | 2011 Hong Kong
LEARNED SO FAR
USER ENGAGEMENTIS THE KEY TOSUCCESS
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Juergen Hoebarth | 2011 Hong Kong
HOW2ENGAGEActual events
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Juergen Hoebarth | 2011 Hong Kong
HOW2ENGAGEStorytelling / Shortstories
89 Likes 56 Comments
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Juergen Hoebarth | 2011 Hong Kong
HOW2ENGAGEInvolve the audience
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Juergen Hoebarth | 2011 Hong Kong
HOW2ENGAGEEntertain the audience
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Juergen Hoebarth | 2011 Hong Kong
HOW2ENGAGEReward the audience
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Juergen Hoebarth | 2011 Hong Kong
USERRESPONSE
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Juergen Hoebarth | 2011 Hong Kong
GET MORE LOYALTY
MORE FAN ENGAGEMENTFANPICS + PIKKEPIKKEDRAWING COMPEDITIONOPENSTORIES / CUSTOM
ENDING
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Juergen Hoebarth | 2011 Hong Kong
TARGES 4 FUTURESHORTANIMATIONS+2.500-3.000 FANS/monthAFTER 1 YEAR 30.000 FANSLICENCING CONTRACT
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Juergen Hoebarth | 2011 Hong Kong
PIKKEPIKKE SO FAR
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Juergen Hoebarth | 2011 Hong Kong
PIKKEPIKKE SO FAR
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Juergen Hoebarth | 2011 Hong Kong
NUMBERS500.000.000 FACEBOOK USERSCOUNTRY TARGETINGINDONESIA 25.000.000 USERS
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Juergen Hoebarth | 2011 Hong Kong
NUMBERSPAYED ENGAGEMENTca 2500 USEREARNED ENGAGEMENTca 1000 USER
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Juergen Hoebarth | 2011 Hong Kong
NUMBERS/Month
around 65.000 Postviewsaround 1000 Postfeedbacksaround 1500 new Usersaround 5000 active Users
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Juergen Hoebarth | 2011 Hong Kong
THANKS
ITS ALL ABOUTENTERTAINMENT & ENGAGEMENT
ENTERGAGEMENT
www.pikkepikke.com