social media strategy - emory

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I sent the following email about our Kentucky operations to Zappos employees today: bit.ly/KH5sTm I sent the following security incident email to Zappos employees today: bit.ly/xRxQfd Breathtaking video of birds flocking - (same principle can be used to scale culture): bit.ly/vubsCV Want happiness? Don't buy more stuff - go on vacation! Time Magazine article: ti.me/oJTbCR Scientific study on how to get kids to eat more vegetables (perceived control): bit.ly/qMre38

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Page 1: Social Media Strategy - Emory

I sent the following email about our Kentucky operations to Zappos employees today: bit.ly/KH5sTm

I sent the following security incident email to Zappos employees today: bit.ly/xRxQfd

Breathtaking video of birds flocking - (same principle can be used to scale culture): bit.ly/vubsCV

Want happiness? Don't buy more stuff - go on vacation! Time Magazine article: ti.me/oJTbCR

Scientific study on how to get kids to eat more vegetables (perceived control): bit.ly/qMre38

Page 2: Social Media Strategy - Emory

Improve customer engagement and service: How Houlihan’s engages customers and has a ready-made focus group: http://www.clickz.com/clickz/column/1729013/social-media-case-study-houlihans-restaurants

Drive brand loyalty and retention: How CareOne, a debt relief program, found out that social customers are more engaged and valuable: http://www.socialmediaexplorer.com/social-media-marketing/social-media-customer-value/

Contribute to product development and boost product launches: How Cisco saved $100,000 on a product launch and got better results: http://www.socialmediaexaminer.com/cisco-social-media-product-launch/

Increase sales: How Old Spice went from an almost has-been to the number one body wash for men using social media: http://wearesocial.net/blog/2010/08/wieden-kennedys-spice-case-study/

Improve productivity:How InfusionSoft reduced overhead costs, improved productivity and customer satisfaction with social forums: http://blogs.forrester.com/business_process/2010/01/case-study-3-infusionsoft-uses-social-media-to-reduce-customer-service-costs.html

Make marketing, product development and operations more cost effective in the future as it creates mineable data that can contribute to management decisions:How DirecTV uses data to make business predictions: http://www.informationweek.com/news/software/bi/232602189 Algorithms offer up amazing insights all from mineable data:http://www.npr.org/blogs/alltechconsidered/2012/05/14/152444019/algorithms-the-ever-growing-all-knowing-way-of-the-future