social media strategy: a checklist for success

Social Media Strategy:

A Checklist for Success

Conference Number: 800-504-8071

Access Code: 396 339 5

Social Media Strategy:

A Checklist for Success

Madeline Berges

USF Online Program Instructor

Social Media Strategy

• Part of an organization’s overall marketing mix

• Multi-directional conversation

• Designed to engage the customer in a collaborative

conversation

• You have to deal with the bad AND the good

• In crisis, there is opportunity to shine

Social Media Strategy: A Checklist for Success

4


• Increase brand awareness and buzz

• Communicate more effectively with your customers about your

brand and your brands products

• Learn more about what your customers think of your company

• Educate your customers about your company and industry overall

• Resolve customer service issues through social channels

• Gain followers and fans


How You Do This:

Find a tool:

• Hootsuite

• TweetReach

• Klout

• Social Mention

• Twazzup

• Addictomatic

• HowSociable

• TweetDeck

What is Currently Being Said About Your Brand?


Create and Monitor Content

• Establish a company voice

• Create levels of permissions

Steps to Take to Create the Appropriate Content

• Conceptualize ideas

• Create content

• Edit content for accuracy and tone

• Get approvals of content for publication

• Monitor your engagement

• Promote across multiple channels

• Respond to user feedback


Spontaneous UGC….#ALSIceBucketChallenge


• Post content on each approved platform daily

• Review content/chatter on each platform all day every day

• Ensure appropriate reviewers know who is responsible for

responding to user posts

• Establish a troubleshooting strategy for worst-case scenarios

Establish/Develop Internal Processes


• Social media employee policy

• Social media guidelines

– Consumer facing

• Rules of engagement

• Procedures & escalation protocols

• Crisis management

Establish Company Policies


• Industry: Facebook, Twitter and LinkedIn

• Brand: Facebook and Twitter

• Competitor: Monitor your competitor(s)


Decide Where to Focus Your Social Media Efforts

Develop a Team

• Marketing

• Customer Service

Establish Frequency of Posting Content

• Create deadlines to keep content timely

• Have content properly reviewed

• Have monthly meetings to review what’s upcoming

• Make necessary changes


• Set launch date

• Conduct soft launch (no announcements)

• Include your social icons on relevant communications

• Always have 30 days of content

• Ensure you have all creative assets generate a uniform look

and feel across platforms

Your Checklist for Success


• Stay on-message and true to your pre-established goals

• Monitor to see if resources in place are able to manage and

execute the goals

• Determine if you are in the proper/appropriate platforms

• Assess if you are able to keep up with posts and feedback

• Evaluate if the initial posting frequency established is

appropriate and sustainable

Constantly Monitor and Work to Maintain Your Strategy


• Always Be Interesting

• Always Be Relevant

• Always Be Timely

Final Thoughts


To see the full Webinar Replay & Transcript

http://bit.ly/social-strategy-webinar





Other Webinars & Informative Videos

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http://bit.ly/tight-content-marketing

http://bit.ly/1lTxUju

http://www.usanfranonline.com/resources/seo-and-sem-articles/the-future-of-seo-seth

Thank you!

For more information, please contact us at:

www.USanFranOnline.com

Toll Free 855-300-1476


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