social media strategies for planning
DESCRIPTION
TRANSCRIPT
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Agenda
Stakeholder Input
Current Social Media Outreach
Recommendations
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Stakeholder input
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36%
20%
16%
12%
9%
Professionals Personal Use of Social Media
Where professionals
prefer to engage
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Students preferred engagement
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Students want fun
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APA’s current social media success
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Current outreach
LinkedIn Highest membership, high degree of engagement
Facebook Large membership, modest engagement
Google+ 65 people have included APA in their circles, easy to add APA to your circle
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YOUTUBE
105 videos
> 44,000 views
217 subscribers
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Current outreach
Flickr
APA NJ has 469 pictures posted
New account with five boards
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Current Outreach
Remove
Myspace and ning
Add
Slideshare or other slidesharing presence
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Social media strategy for the president of the APA
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Engaging through videos
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Recommendations for Student and Young Professional Engagement
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Engaging students
University Tweets
Host a YouTube Contest
Growing Skills at the University
and State level
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Engaging Young Professionals
Targeted Webcasts for New
Professionals
Educational YouTube Series
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Recommendations for the Great Places of America Program
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Great Places Program
Wikipedia
Pinterest & Flickr
Yelp & Foursquare
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