social media strategies for green energy mining companies
TRANSCRIPT
Social Media Strategies for Green Energy Mining Companies
Mining the Internet
Benefits of Social Media Engagement1. Monitor & Leverage Industry News2. Build Brand Equity & Social Authority3. Introduce to Private & Institutional
Investors
Monitor & Leverage Industry News
Vast Deposits of Information
The Indexed Web contained
≥4.6 billion pages
As of April 18, 2016
Source: World Web Size http://www.worldwidewebsize.com/
#DataMining the Internet
The #DataMining Filtering System: Using Social Networks to
Gather & Organize Information
Internet ⇒ Search Engines ⇒ Social Media ⇒ Curated Lists ⇒ Curated News Feed
Active Social Media Accounts Represent 31% of the World’s Population
Source: Smart Insights http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
Social Media Account Growth Kept Pace with Internet Adoption in 2015
Source: Smart Insights http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
Tapping Into Twitter
“The key problem with Twitter is separating useful data from the noise”
“...we found that there’s
real economic knowledge to be gathered.”
“The rise of social media allows us to
measure the sentiment of a large number of individuals in real time.” Source: Bloomberg Technology http://www.
bloomberg.com/news/articles/2016-04-21/andrew-lo-study-says-twitter-can-help-you-trade-fed-meetings
● 4th Industrial Revolution
● Climate Change
● Commodities
● Emerging Markets
#DataMining Themes Listen, Gather, Distribute
● #IndustrialRevolution #industrial #revolution● #Disruption #industrialdisruption $arkq ● #SmartGrid $grid● #Innovation $arkw● #CleanTech: $pbw $pzd $pbd
○ #ev #car $f $gm $tsla $nsany $tm $vlkay $dlph $hmc
○ #nuclear $nlr #uranium $ura● #Renewables #energy #commodities
○ #solar #solarpower $tan $kwt○ #wind #windpower $fan○ #geothermal $gex○ #ethanol #grain #grains #ag #agriculture
$corn $fue
4th Industrial Revolution
● #Climate #climatechange $lowc $crbn $oil $kol ● #Water $fiw $pho $cgw $pio
Climate Change
Commodities
● #EnergyFutures #energy $xle● #Commodity #commodities #globalmacro● #Lithium #LithiumNews $lit $ilc.v● #Metals #preciousmetals $gld $slv $gltr $pplt● #RareEarth #RRE #minerals $remx $mcp
○ #boron○ #tantalum○ #rubidium
● #Brine #brines #salar #potassium $soil● #Mining #pegmatites $xme $pick
Emerging Markets
● #Emergingmarket #emergingmarkets $vwo $eem $fm $bbrc $eemv …
● #Africa $afk #afrika○ #nigeria $nge○ #southafrica $eza $rnd○ #egypt $egpt
● #Asia $gmf○ #india $inda $indy $epi○ #china $fxi $hao $cn #yuan $fxch○ #australia $ewa #aussie $fxa
● #LatinAmerica $ilf ● #SouthAmerica $and $gml #lithiumtriangle
○ #argentina $argt○ #chile $ech○ #bolivia
Build Brand Equity & Social Authority
Goal
Use Social Media to Position as a World-Class Resource
for EV, Cleantech, and Renewables News
Amplifying the Mission
...to find, explore and develop projects that have the potential to become world-class lithium
and rare metal deposits.
On Social Media: Who Cares?
Knowledge is Power● EV Cleantech Enthusiasts & Fans of Renewables● Mining Industry Professionals & Potential Strategic Partners● Private Investors● Venture Capitalists, Private Equity, Hedge Funds● Traders, CTAs● Commodities Producers● Commodity Risk Managers & Hedgers● Institutional Investors & Funds
Content to Promote?
Brand Content● Fact Sheet● Corporate Presentation● Podcast, Videos, & Photo Galleries● News & Articles, #Flashback: old news● Data on Mines & Projects● Mission Statement & Corporate Governance● Directors & Management● Partners● Investors Page: Media● Resources: About Lithium● President’s Message● Blog
Curated Content● 4th Industrial Revolution
Resources:○ @wind_energy○ @reworld
● Climate Change Resources:○ @worldbanksasia○ @faonews
● Commodities Resources:○ @bncommodities○ @agfunder
● Emerging Markets Resources:○ @cnnafrica○ @reuterschina
Use Twitter Lists to Refine Raw Information
Lists = Leverage: Listen, Engage, Promote● Electric Vehicles (EV) & CleanTech● Solar Power● Wind Power● Geothermal Power● Ethanol● Climate Change & Water Resources● Rare Earths RRE● Lithium Resources
TWITTER LIST:
A curated group of Twitter accounts.
Viewing a list timeline will show you a stream of Tweets from only the
accounts on that list.
Build Relationships with Private & Institutional Investors
Hello, My Name is...Social Media Activities
Boost Search Engine Performance
Become a Trusted Source:Search Engine Performance is
Critical to Website Success
Website
Building the Social Media Network
(Content + Curated Content) x
(Twitter + LinkedIn)Engagement =High Search Engine Visibility Drives
Social Authority & Brand Awareness
Social Media Workflow
Curated News Feeds & Source Lists
Brian Colwell’s Twitter Network
Star Player Twitter Handles
Event Twitter Handles
Regional Twitter Handles
Industry Events
Other Star Players*
Brand Twitter Handle
Branded Content
BrandLinkedIn Account
Star Player LinkedIn Accounts
*Not managed by Brian:Content Distribution & Interactions
● Company Brand Handle
● Regional Handles
● Event Handles
● Star Player Handles
Twitter NetworkHandles
Sourced News● Original content
● Regional project
data & studies
● Topical content
filtered through
Twitter network
● Event & conference
news
Company Brand Handle: Sample News Feed
Scientific & Geological Data Repurpose existing studies to create new, original content
● @xxx_SouthAmerica
● @xxx_Canada
● @xxx_Australia
Regional HandlesLeveraging Project News
South America ProjectsNews Feed
@xxx_SouthAmerica
Studies from South American Mining Life Cycle Stages● Exploration
● Mine site design &
planning
● Construction
● Production
● Closure & Reclamation
Canada Projects News Feed@xxx_Canada
Studies from Canadian Mining Life Cycle Stages● Exploration
● Mine site design &
planning
● Construction
● Production
● Closure & Reclamation
Australian ProjectsNews Feed@xxx_Australia
Studies from Australian Mining Life Cycle Stages● Exploration
● Mine site design &
planning
● Construction
● Production
● Closure & Reclamation
Renewable Energy Industry Thought Leader● FREE publicity for Mining
Company: 20,000+ renewable energy professionals from over 100 countries
● Help attendees & non-attendees monitor, interact, engage○ Event resources○ Speaker list & live feed○ Media partners & sponsors news
feed○ Blog post bringing all event-related
social media elements into an event dashboard
PowerGen Event News Feed@xxx_PowerGen
● @xxx_Bill
● @xxx_Bob
● @xxx_ Bethany
● @xxx_Brendan
● @xxx_Brenda
Star Player HandlesThe Executive Team
Industrial Disruption & Innovation● #industrialrevolution● #industrial #revolution● #disruption● #industrialdisruption $arkq● #innovation $arkw● #smartgrid $grid
Bill BerryBob B.Sc (Geo)@xxx_Bill
Bob BillyBob, MBA@xxx_Bob
Cleantech & EV● #cleantech $pbw $pzd $pbd● #ev $tsla #tesla @teslamotors
@elonmusk @technobuffalo● #car #tech @motortrend $nsany $tm
$vlkay $dlph $hmc $gm $f● #nuclear $nlr #uranium $ura
Emerging Markets & Climate Change● #climate #climatechange $lowc $crbn $oil #oil $kol● #water $fiw $pho $cgw $pio● #emergingmarket #globalmacro $vwo $eem $fm● #africa $afk
○ #nigeria $nge○ #southafrica $eza $rnd○ #egypt $egpt
● #asia $gmf○ #india $inda $indy $epi○ #china $fxi $hao $cn #yuan $fxych○ #australia $ewa #aussie $fxa
● #latinamerica $ilf ○ #southamerica $and $gml ○ #lithiumtriangle
■ #Argentina $argt■ #Chile $ech■ #Bolivia
Bethany BethAnne@xxx_Bethany
Brendan Brendous PGeo, FGS@xxx_Brendan
Commodities● #commodities #commodity● #energyfutures #managedfutures● #alternativeinvestment #miningstocks
#lithiumstocks● #lithium #lithiumnews #metals $lit $ilc.v● #rareearth #RRE #minerals $remx $mcp
○ #boron○ #tantalum○ #rubidium
● #Brine #brines #salar #potassium $soil● #Mining #pegmatites $xme $pick
Brenda Brendan@xxx_Brenda
Renewables● #renewables #energy #energies ● #solar #solarpower $tan $kwt● #wind #windpower $fan● #geothermal $gex● #ethanol #grain #grains #ag
#agriculture $corn $fue
● Company Brand Account
● Star Player Accounts
LinkedIn Network
Social Media Workflow
Curated News Feeds & Source Lists
Brian Colwell’s Twitter Network
Star Player Twitter Handles
Event Twitter Handles
Regional Twitter Handles
Industry Events
Other Star Players*
Brand Twitter Handle
Branded Content
BrandLinkedIn Account
Star Player LinkedIn Accounts
*Not managed by Brian:Content Distribution & Interactions
Next Steps(Page 1)
● Brian is hoping you all will use your social
accounts (particularly LinkedIn) although it is
not required.
● Individual personality of each star player is
priceless
When do we get Brian going on this?
Next Steps(Page 2)
● Need high resolution photos of each
star player for profile images.
● Need access to, or copies of, regional
mining project studies & data.
● Are there any events/conferences in
which company participates or has an
interest?