social media strategies for expanding your entertainment brand
TRANSCRIPT
Mastering Online Branding
& Building an Online
Audience
January 30, 2015 - #SDBFF
DMA/DONNA MICHELLE ANDERSON PLANETDMA.COM
@PLANETDMA
I just finished my first film – gimme
$14 and tell all your friends!
Give me YOUR email, and I’ll send daily
requests for you to support my dream!
HOW DO YOU FEEL
Please TWEET your answer: @planetdma I’m feeling ____ #sdbff
PROMOTING YOUR MOST IMPORTANT PROJECT?
RIGHT NOW ABOUT
WHERE
DO I BEGIN
PROMOTING
MY CONTENT?
Why, look, a mass-produced
flyer! I must read it
forthwith!
Good news.
You don’t.
Good news.
You don’t.
NAME
MARY J. BLIGE’S
LAST THREE
ALBUMS.
Good news.
You don’t.
ALONE
ABANDONED
BETRAYED
BROKEN
CHAMPIONED
CONNECTED
STRONGER
UNITED
BRANDS =
CONSISTENT
BEFORE &
AFTER
MACHINES
CONTENT WAS KING
I am Content, Lord of all I survey and owner of assorted registered
copyrights and TMs.
Did that teenager just jack my single
via an illegal BitTorrent client?
NOW COMMUNITY IS
Good news.
You don’t.
WHERE/HOW
DO YOU
BUILD
COMMUNITY?
Good news.
You don’t.
Interactivity
Web 2.0
Information
Web 1.0
USER AS
READER OF CONTENT
USER AS
PUBLISHER OF CONTENT
USER AS
DISTRIBUTOROF CONTENT
Aggregation
Web 3.0
Good news.
You don’t.
WHERE/HOW
DO YOU
BUILD
COMMUNITY?
TGIF
TARGET
YOUR
ORGANIC
AUDIENCE
Come bond with like beings and regularly
experience the emotional transformation you seek
under the umbrella of my consistent brand
experience!
People relate
to feelings,
not films
GIVE THINGS
OF TRUE
VALUE
This represents that which I consider most
transcendent, useful and transformative. Please accept this as my gift.
What do you
most want for
yourself?
“socIal MEdIa”
INNOVATE
WITH EACH
OFFERING
What will make
someone return
to your brand
experience on
each platform?
THAT’S IT! I’ll tweet a 24-hour Instagram challenge the day before each screening and give FB prizes
only to my LinkedIn contacts in attendance at the screening!
FOLLOW UP
AFTER ANY
ENGAGEMENT
Build a constant
loop of audience
engagement and
your response.
Did you hear that? My tribe is calling! I must return to my
central brand destination to
reunite and serve.
TGIF TARGET
GIVE
INNOVATE
FOLLOW UP
HOW DO YOU FEEL
Please TWEET your answer: @planetdma NOW I’m feeling ____ #sdbff
PROMOTING YOUR MOST IMPORTANT PROJECT?
RIGHT NOW ABOUT
Artwork: • Slide 2: http://io9.com/5140602/fox-news-only-40-years-too-late-in-calling-for-
black-superheroes
• Slide 3: Black Halo dccomics.com (Wildstorm)
• Slides 5-8: Mary J. Blige
• Slide 9: http://illuminatedarkness.blogspot.com/2014/04/supergirl.html
• Slide 10: Walking with the Gods / David Banner
• Slide 11: http://moviepilot.com/posts/2015/02/05/why-aren-t-there-more-black-
superheroes-2661478?lt_source=external,manual
• Slides 13 & 15: New Line Cinema
• Slide 16: The Weinstein Company
• Slide 19: Black Lightning dccomics.com
• Slide 20: Divas marvel.com
• Slide 21: Icon dccomics.com
• Slide 22: Black Panther #36, Marvel.com
• Slide 24: The Falcon Marvel.com