social media state of the union [slides]
DESCRIPTION
Keeping up with the ever-changing social media world can prove to be quite challenging. We've partnered with Benji Greenberg of BCV to get hoteliers and restaurateurs up to speed on what's happening in social media and where they would benefit from these new trends and directions. In this recorded one hour webinar, we explore Google+ and why your hotel or restaurant will benefit from having a Page, Pinterest and how businesses are effectively using this platform to strengthen their brand identity and loyalty, Instagram and how this platform can be used to populate engaging content for other social channels. This webinar is perfect for any hoteliers and restaurateurs that are looking to stay ahead of the social media curve and learn new, creative ways to build their social followings. For more content please visit our website: http://www.revinate.comTRANSCRIPT
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Social Media State of the Union: A Recap of Q1 and Q2
Social Trends and Directions
August 8th, 2012
Presented by:Ashley Chavez, Revinate
Benji Greenberg, BCV
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
What is Revinate?
The gold standard for online reputation and social media management for the hospitality industry
Designed specifically for hotels and restaurants by web and hospitality experts
Powered by sophisticated web technology, yet simple and intuitive for users to use
Tuned into how today’s hospitality consumer thinks and buys
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Competitor
ACompetitor
BCompetitor
CCompetitor
DCompetitor
E
Sales
Mgmt
Operations
Marketing
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Housekeeping
• You are on mute• Ask questions in the ‘questions’ section of
the screen to the right• Need a demo or more info?
Email [email protected] • Link to recorded version
of the presentation will be emailed out tomorrow
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Why Engage?
Customers who engage with companies over social media
are more loyal and spend up to 40% more with those companies
than other customers.
Bain & Company
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Guest: Benji Greenberg
• President and Founder of BCV• Speaks and blogs regularly on the topics
of online reputation management and social media engagement
• Joint clients with Revinate include One&Only, InterContinental, Four Seasons, and The Peninsula Hotels
• Specializes in social media management strategy
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Emerging Platforms: Google+
Why use Google+How to set up a PageBrands using Google+
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Why use Google+?
• Google’s “social network” • Integration into search results and rankings• The future of Google’s search efforts will be
personalized• Attempting to provide more relevant results
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Google+ Pages vs. Google+ Local
Google+ Pages
• Similar to Facebook Pages
• Several users can be managers of the page
• Classify fan base into “circles” for selective sharing of updates
• Share content with followers that integrates into search results
Google+ Local
• Replacing Google Places listing
• Integrated with OpenTable for Restaurants
• Integrated with Google Hotel Finder for Hotels
• Zagat review platform for all reviews
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Setting up a Google+ Page
Live Demo
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Google+ Best Practices
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Google+ Events
• Share your event with your Circles or open the event to the public
• Automatically sync with users Google Calendars once they RSVP
• Google+ Events also integrates with Google Maps to allow guests to get directions directly from the event page
• Turn on Party Mode to enable guests to upload photos in real time to one album on the event page
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Upcoming Webinar: A Detailed View of Google+
• Join Us 9/12 at 10am PST and 5pm PST
• Verify your account to be found across Google, including Search and Maps
• Connect your website by adding the Google+ badge or small code snipped on your site
• Raise social awareness of your business to increase relevance by linking your Google+ Page to your ads
• Events pages and how to use these to share events that you have going on
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Brands on Google+:Napa Valley Marriott
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Brands on Google+:Hotel Berlin
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Brands on Google+:Grand Hyatt Kauai Resort & Spa
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Brands on Google+:Holiday Inn Washington, DC
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Emerging Platforms:Instagram
Why use InstagramInside Instagram
Brands using Instagram
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Why use Instagram?
• Connect with users
• Spotlight your brand – over 27M subscribers and counting!
• Create content for other networks – ingrates seamlessly with other platforms, such as Twitter and Facebook
• Find content through searching relevant hash tags that users and guests are already using
• Run contests and promotions to boost engagement and spread brand awareness
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Inside Instagram
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Inside Instagram
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Brands on Instagram:Beverly Wilshire
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Brands on Instagram:W Hotels of New York
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Brands on Instagram:Fountainebleau
• Ran short campaign to gain followers and increase brand awareness
• Used hash tags and Twitter to help promote
• Increased followers by 12%
• Potential impressions on Twitter with hash tag use reached over 170,000
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Web Accessiblity
• Desktop browser version now available
• Click link in Twitter toopen desktop version
• Login to comment orlike the photo
• More integrationdown the line?
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Emerging Platforms:Pinterest
Why use PinterestDownload details Pinterst
webinarBrands using Pinterest
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Why use Pinterest?
• Promote your brand identity
• Showcase your brand’s personality and core values by pinning image that inspire your brand
• Showcase your hotel’s amenities and offerings
• Soon be the 4th largest traffic source in the world!
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Setting up aPinterest Account
Stream an in-dept demo at www.revinate.com/best-practices
Includes step-by-step instructions for setup and best practices
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Brands on Pinterest:Four Seasons Austin
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Brands on Pinterest:Aqua Hotels & Resorts
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Brands on Pinterest:Mr. & Mrs. Smith
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Parting Words
Social Media Management Recap
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Parting Words
• Create a plan and strategy for each channel
• Keep it simple
• Great creative and be prepared to try new things
• Stay engaged
• Have fun!
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Revinate Makes Social Media Management Easy
©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023
Questions?
Contact us: Ashley Chavez, Revinate
[email protected]@revinate
Benji Greenberg, [email protected]
@bcvbenji