social media starter kit: enterprise edition with amber naslund
DESCRIPTION
Slides used during the introNetworks sponsoered webinar between CEO Mark Sylvester and Wed Strategist Amber Naslund. Original aired 2/118/2010 - Replay of the webinar available at http://intronetworks.com/webinars.aspxTRANSCRIPT
introNetworks Webinar Series
”The Social Media Starter Kit:Enterprise Edition"
Conversation withAmber Naslund
Thursday, February 18th, 9 am Pacific
Sponsored by introNetworks‘We transform businesses with smart social
networks’
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OUR GUEST
Mark Sylvester@marksylvest
er
• Amber Naslund
• Director of Community, Radian6
• Social Media Strategist
• Blogs at AltitudeBranding.com
• Recognition• Forbes’ 20 Best Social Media and Marketing Blogs By Women
• PostRank’s top community management blog of 2009
• AdAge Power 150
• Mark Sylvester• CEO and Co-Founder of introNetworks, creators of smart social networks for employees, customers, prospects and partners• Built first network for TED Conference in 2003• Original founder of Wavefront Technologies, creators of Maya
MODERATOR
Amber Naslund
@ambercadabra
THE SOCIAL MEDIA STARTER KIT:ENTERPRISE EDITION
Bridges
1Creating information paths and connections both internally and externally
Mark Sylvester@marksylveste
r
Amber Naslund@ambercadabr
a
Hubs2
Finding and defining
the key focus areas in
an organization that
need to touch social
media, either on the
front lines or behind
the scenes
Mark Sylvester@marksylveste
r
Amber Naslund@ambercadabr
a
Humans3
Addressing cultural
change, andconsidering the
rolesand
characteristics of
people that cansteward acommunity-
drivenenterprise
Mark Sylvester@marksylveste
r
Amber Naslund@ambercadabr
a
Frameworks4
Considering andengineering the
tools,infrastructure, andresources required
towire social media
intoa company
Mark Sylvester@marksylveste
r
Amber Naslund@ambercadabr
a
Insights5
Understanding measurement (what it can and can't tell you), and the importance of using metrics to illustrate progress toward goals AND actually doing something with what you learn
Mark Sylvester@marksylveste
r
Amber Naslund@ambercadabr
a
Thanks For ParticipatingTo connect with our guestAmber Naslund @ambercadabrawww.AltitudeBranding.comwww.Radian6.com
To connect with our hostMark Sylvester @marksylvester /
@intronetworkswww.introNetworks.com
Webinar Replay – available at intronetworks.com/webinars.aspx
Mark Sylvester@marksylveste
r
Amber Naslund@ambercadabr
a
A WORD FROM INTRONETWORKS
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Special GuestAndy Kanefield
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March18th
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