social media staff guidelines for non-profit organizations: case study
DESCRIPTION
Case study showing how the International Federation of Red Cross and Red Crescent Societies (IFRC) created their social media staff guidelines.TRANSCRIPT
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International Federationof Red Cross and Red Crescent Societies
Social media staff guidelines: IFRC – a case study
Timo Lüge
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International Federationof Red Cross and Red Crescent Societies
Photo: Sam Ley
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International Federationof Red Cross and Red Crescent Societies
Photo: Wayne Large
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International Federationof Red Cross and Red Crescent Societies
Photo: Hint of Plum
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International Federationof Red Cross and Red Crescent Societies
Source: Norwegian Red Cross
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International Federationof Red Cross and Red Crescent Societies
Photo: Ko_An
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International Federationof Red Cross and Red Crescent Societies
All staff shall:
"Not publish any work (including writings, photographs, video footage, etc.) that has been produced in connection with, or that is related to, their assignment and functions with the Federation without prior approval of the Secretary General."
IFRC Code of Conduct
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International Federationof Red Cross and Red Crescent Societies
From risk -> chance
Source: David Reecehttp://www.flickr.com/photos/spursfan_ace/2328879637/
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International Federationof Red Cross and Red Crescent Societies
Find out what rules exist
Source: Jigmi http://www.flickr.com/photos/jigmi/2600215176/
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International Federationof Red Cross and Red Crescent Societies
Source: *hb19 (R.I.P.) http://www.flickr.com/photos/h19/182898904/
What I expected
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International Federationof Red Cross and Red Crescent Societies
Source: Jesslee Cuizonhttp://www.flickr.com/photos/eelssej_/394781835/
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International Federationof Red Cross and Red Crescent Societies
Since the Obama campaign, social media has become sexy
Management - and HR - knows that rules are needed
A lot of staff want guidance Most people are happy for somebody
else to take the lead Dozens of examples already exist Better you than HR!
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International Federationof Red Cross and Red Crescent Societies
Help staff and volunteers to share their passion
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International Federationof Red Cross and Red Crescent Societies
Key guidelines
Be passionate Think of CNN, your mom, your boss Think twice Ask for advice Don't use the emblems Stay focused on your job
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International Federationof Red Cross and Red Crescent Societies
Who to involve
HR Communication IT Legal Staff Association (Field) Security
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International Federationof Red Cross and Red Crescent Societies
Source: Sarah Parrott http://www.flickr.com/photos/thingsarebetterwithaparrott/3992897491/
Two months from start to finish
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International Federationof Red Cross and Red Crescent Societies
Part of the HR package for new staff
Guidelines, not rules Responsibility remains with
management Common sense with examples Planned: Module on the learning
platform
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International Federationof Red Cross and Red Crescent Societies
Thank you!
http://twitter.com/timolue