social media - pages...social media statistics social media has peaked and usage is essentially...
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Social Media
https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/
Social Media Statistics
Social media has peaked and usage is essentially unchanged over the past four years.
Facebook’s popularity in 2019 is just slightly greater than it was in 2013.
The only social network that's growing among young Americans is Instagram, up from 64% to 66% in the past two years.
Today, 34% of Americans ages 65 and up say they use social networking sites like Facebook or Twitter.
Facebook and Youtube are the most popular platforms for American adults aged 50 and above.
68% of adults between 50-64 report using Facebook.
Among adults aged 65 and above, 46% use Facebook.
Four-in-ten seniors now own smartphones, more than double the share that did so in 2013
https://www.pewresearch.org/internet/2017/05/17/technology-use-among-seniors/https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/
Senior Citizens on Social Media
Factors figuring into the popularity of social media among older adults.
To reconnect with people from their past.
Seek out support groups and/or information for the chronic diseases
they face.
To bridge generational gaps and foster
connections with family and friends.
Senior citizens are the fastest growing demographic on Facebook
Engage & Interact
Key benefits of social media in government
Save Money
Traditional public outreach is expensive. Instead of spending on advertising, government
entities can now leverage more cost-efficient social platforms to raise awareness about
issues the public needs to know about.
Crisis communication
Promote evacuation protocols to help get the hundreds of thousands impacted by the
fires to get to safety
Connect evacuated civilians with emergency relief resources
Provide up-to-date information to evacuated residents
Citizen engagement
when you keep the public engaged, you’ll be able to keep them informed about the
policy and issues that matter most to them.
Define your Role
There are two types of social media accounts out there: Soapboxes and dinner parties.
A soap box social media account focuses on themselves. They use social to broadcast their messages and issues without engaging their audience.
A dinner party, on the other hand, invites audiences in and creates a dialogue with them. They encourage discussion and engagement between the host (you) and the guests (your audience).
At the end of the day, you want to be a dinner party.
Social Media Balance
Create Your Own
Share Other Content
Content Types
Activities and Class
Registration
Town Halls and Council
Meetings
Public Service Announcements
Construction Updates and
Road Closings
Content
Embrace Holidays
Another thing to remember is fitting
in your scheduling within the wider
calendar and thinking about the
impact of seasonality such as New
Year, Christmas, Easter and school
holidays.
Do NOT post:
• Personal opinions about ANYTHING
• Politics
• News
• Sports
• Religion
• Information not based on facts
• Public Rants or Complaints
Partners to follow and share
Local EMS Local Port AuthorityLocal Chamber of
CommerceLocal Radio Station Local News Local City Council City Mayor(s)
County Commissioners
County JFSCounty Area
Agency on AgingCommunity
ProgramsAuditor
Board of Developmental
DisabilitiesEMS
Animal Shelter/Dog Warden
Health Department County Engineer Universities/Schools Parks & Recreation Sheriff’s Office Veterans Services
Board of Elections Legislative Officials Senior CentersNational Center for
Mobility Management
Easterseals United Way Metropolitan
Planning Organization MPO
Helpful Tools- Content
When you find something you want to view later, put it
in Pocket. ... Save articles, videos and stories from any
publication, page or app.
Other similar programs: Evernote & Google Doc’s
Helpful Tools- Content
Bookmark
Facebook pages,
websites and blogs
that post content
you like to share for
quick review.
Helpful Tools- Content
Giphy
Use to find fun and
clean GIF’s to
share.
-Holidays, etc.
Helpful Tools
1.Automated Posting1.Hootsuite
2.Buffer
3. Tweetdeck
2.Visual Media Tool1.Canva
2. Infogram
3.Pablo
Look for programs that integrate
with each other.
Best time of day to post
Stats can be
found easily
online
Best time of day to post: Key Points
Wednesday at noon and 2pm, as well as Thursday at
1pm and 2pm.
Tuesday through to Friday9am to 6pm
12 noon, 3pm or 5-6pmbeing strong times to
maximize tweets & retweets
Social Media Analytics
✓What posts are popular?
✓Which posts generate the most engagement? Least?
✓Measure your progress from one year to the next.
Grow your audience
Don’t wait for them to find you. Invite them
to like or follow your page and/or groups
• Invite email contacts
• Share your page on your timeline
• Note: Be sure to set the post to “Public” to ensure
that everyone will see the post
• Facebook’s Promote Feature
• Reach more locals
Find & Create Groups1. Click Groups on homepage
2. Discover a group to join or create a
group yourself
Great Examples
Columbus Ohio RideShare Group
https://www.facebook.com/groups/759269874097229/
Good Examples
https://www.facebook.com/groups/759269874097229/
Great Examples
Participate in
current
conversations
Share helpful
information
Invite to
coordinated
planning meetings
or to participate in
surveys/focus groups
Create a PlanPosting Frequency
• 1X Per Day
• M-F
• Extra post on Holidays
• Share content from pages I follow every day
Content Strategy
• Helpful Information
• Funny
• Holidays
• Events & Meetings
• Local Services Available
• Live video stream
• Video what it’s like to
• Ride public or private transit
• Schedule a ride
• File a complaint
• Etc.
• Photos of anything local that is helpful
• Promote your website
• Coordinated Plan efforts
Interaction Strategy
• Check groups 1x per day
• Share valuable information in a group I manage 2+ times per week
• Reply to all comments and messages within 24 hours
1 Post Per Day
10 Holidays
62 Posts per year
Then, Stick With it!
Don’t drop the ball
What if my agency doesn’t allow
social media?
Your mobility management
profile SHOULD be completely
separate than the organization you
work for.
If the agency requires you to stay under their “umbrella”
• Contribute post recommendations every day or numerous times per week to share on org page
If they are open to the idea of your mobility management page being separate
• Create a social media strategy plan to present to your management
• Define rules that safeguard the reputation of the organization
Thank You!OLIVIA HOOK
ODOT OFFICE OF TRANSIT