1.Social Media Shakedown of Top Brands in March 2013 analyzed by

2. THESOCIAL MEDIA BENCHMARKING COMPANY SOFOR BRANDS We monitor and analyze the daily activity on the socialmedia outposts of over 11,000 brands in 33 sectors across Facebook, Twitter, YouTube and Pinterest. Our clients use Unmetric to analyze competitors,benchmark their performance, and compete intelligently. 3. ANALYSIS OF BRANDS ON FACEBOOK SOFans, Conversations, Engagement,Campaigns, etc... 4. Brands that Gained the Most New Fans16,000,000 14,226,29514,000,000 added a whopping 14 Million Fans!12,000,00010,000,000 8,000,000 6,000,0004,684,921 4,000,0003,704,8442,297,225 2,002,561 1,949,608 1,691,109 1,642,318 2,000,0001,465,331 1,425,443-Skype Nescafe Oral-BCoca-ColaVichy adidas SamsungZARA Monster Facebook Camera EnergyNew FansMarch 2013 5. Brands with the Highest Fan Growth Rate4000.00% 3786.13%experienced an exponential growth rate of 3,786%3500.00%3000.00%2765.77%2500.00%2000.00% 1619.03%1500.00%1077.07%1000.00%754.61% 567.58% 500.00% 289.09% 276.23% 270.33% 268.52%0.00%Fan Growth RateMarch 2013 6. Most Engaging Posts Across All SectorsMarch 2013 7. Sector Leaders in the United States(Based on the Unmetric Score for Facebook) Sector Brand Sector Brand Automotive Education Aviation Food & Beverages BankingHospitality Beverages AlcoholInsurance Consumer Electronics LuxuryMarch 2013 8. Sector Leaders in the United States(Based on the Unmetric Score for Facebook) Sector Brand Sector Brand Television Retail Chains Mobile & Handhelds Sports Personal CareTechnology Restaurant & CafeTelecom Services Retail TravelMarch 2013 9. A Closer Look atSelected Top Brands 10. Michael Kors Engagement StrategyTheir most engaging posts were around product updates, but the contests run during themonth of March, also engaged fairly well. 11. Michael Kors New CollectionMichael Kors posted mostly around their new collections 12. Walmart & Target Content Strategy of the Top Retail Chains in the United StatesWalmarts most engaging posts were deals around Easter, whereas Target received incredibly high engagement for a post around their #TargetTruth campaign. 13. Walmart & TargetWalmart & Target ran multiple contests in the month of March 14. Skype Incredible Fan GrowthSkype accrued more than 14m fans in just one day, making them the top technology page in March.This could be because Windows Messengers Facebook page merged with Skype.Skypes growth rate of 131% was far more than any othertechnology page in North America & Worldwide. 15. KLM Engaging ContentKLM primarily posted engaging photo content in the month of Marchand it resonated well with their fan-base. 16. Flo, The Progressive Girl Flos Best 5 Million MomentsThe most engaging post for Flo, The Progressive Girl in the month of March was a video in honour of reaching 5 Million fans on Facebook. 17. ANALYSIS OFBRANDS ON TWITTERSOFollowers, Customer Service Metrics,Campaigns, etc... 18. Brands that Gained the Most New Followersadded the most new Followers on TwitterMarch 2013 19. Brands that Tweeted the MostInterestingly, amongst the top 10 prolific tweeters,3 of them were from banking recruitment handlesMarch 2013 20. Sector Leaders in the United States(Based on the Unmetric Score for Twitter) Sector BrandSector Brand AutomotiveEducation AviationFood & Beverages Banking Hospitality Beverages Alcohol Insurance Consumer ElectronicsLuxuryMarch 2013 21. Sector Leaders in the United States(Based on the Unmetric Score for Twitter) Sector Brand Sector Brand Television Retail Chains Mobile & Handhelds Sports Personal CareTechnology Restaurant & CafeTelecom Services Retail TravelMarch 2013 22. A Closer Look atSelected Top Brands SO 23. Victorias Secret : #AskanAngelVictorias Secret hosted a Twitter chat with around the tag #AskAnAngelReplies around the #AskanAngel Campaign 24. Samsung Mobile - #GalaxySIII@samsungmobileus tweeted quite extensively around #GalaxySIII A majority of Samsung Mobiles tweets were replies,most of those were requests for their followers to DM them. 25. Samsung Mobile Benchmarking ARTThe average mobile and handheld brand in North America replied in 9 hours and 32 mins, while Samsung Mobile US replied in an average of 2hrs, 27 mins. 10hr, 15mins9hr, 32mins2hr, 27mins2hr, 39mins 20hr, 39mins1hr, 38mins 26. McDonalds Tweet & Reply StrategyTop Hashtags: #UnwrapWhatsFresh, #ShamrockShake, #HotNSpicy Apart from plain text, McDonalds most popular reply wasa request to Direct MessageMcDonalds on an average tweeted 18 times a day,most of which were replies 27. Top Aviation brands on Twitter Jet Blues 1.7m followers helped them stay on top of the Aviation charts for Twitter, ahead of American Airlines and Southwest.Number of TweetsAverage Response Brand NameTotal Followers Followers GrowthProactive TimeRepliesRetweets Tweets @JetBlue1,718,5790.28%346,7611 0:16:25@SouthwestAir1,478,1611.04%21389 16 0:13:49@AmericanAir528,552 2.83%64 16,5375 0:10:47@VirginAmerica399,065 1.88% 1151,5862 1:53:50 @united216,781 4.34%785,0862 1:19:50 28. ANALYSIS OF BRANDS ONYOUTUBESOViews, Shares, Uploads, Top Video, etc... 29. Brands with the Most New Views120,000,000109,948,643Rooster Teeth added an incredible 109 Million views!100,000,00085,048,131 79,124,512 80,000,000 60,000,00046,428,839 40,000,000 37,851,67025,665,433 25,623,93622,377,859 21,911,380 20,384,218 20,000,000 - New ViewsMarch 2013 30. Top Videos in March Pepsi Je Gordon and Pepsi Max ANIMATIONonFOX Homer Shake Battlefield 4Kia Buzz Kia CeratoMarch 2013 31. Sector Leaders in the United States(Based on the Unmetric Score for YouTube) Sector Brand Sector Brand Automotive Education Aviation Food & Beverages BankingHospitality Beverages AlcoholInsurance Consumer Electronics LuxuryMarch 2013 32. Sector Leaders in the United States(Based on the Unmetric Score for YouTube) Sector Brand Sector Brand Television Retail Chains Mobile & Handhelds Sports Personal CareTechnology Restaurant & CafeTelecom Services Retail TravelMarch 2013 33. A Closer Look atSelected Top Brands SO 34. Pepsi Max & Je Gordan Test DriveJe Gordon and Pepsi MAX go to a car dealership where adisguised Je Gordon takes an unsuspecting car salesman on Video Views Growththe test drive of his life. #GordonTestDrive 35. Animation on Fox Homer ShakeYouve seen the rest, now watch the best. Its The Simpsons Harlem Shake!Video Views Growth 36. Battleeld 4 - Fishing in Baku Gameplay RevealBattlefield 4 will release Fall 2013. The "Fishing in Baku" video is shot entirely in-game and is the first glimpse of the human,Video Views Growthdramatic, and believable single player campaign in Battlefield 4. Available for pre-order now. 37. KiaBuzz All new Cerato (Forte) Ditigal Croquis ArtExperience both visualized emotion and dynamics provoked Video Views Growthby All-New KIA CERATO. 38. ANALYSIS OFBRANDS ONPINTERESTFollowers, Pins, Repins, Boards etc 39. Brands that added the most followers 350,000 326,521 Harpers Bazaar experienced a growth rate of 6.5% 300,000 Most of the growth can be attributed to their Beauty & Hair board 250,000 201,756 200,000 167,102163,012 162,198155,900148,440 150,000132,594 100,000 72,480 61,73650,000- FollowersMarch 2013 40. Brands that added the most PinsMarch 2013 41. Sector Leaders in the United States(Based on the Unmetric Score for Pinterest) Sector BrandSector Brand AutomotiveFood & Beverages AviationHospitality Banking Insurance Beverages Alcohol Luxury Consumer ElectronicsTelevisionMarch 2013 42. Sector Leaders in the United States(Based on the Unmetric Score for Pinterest) Sector Brand Sector Brand Personal CareSports Restaurant & CafeTechnology Retail Telecom Services Retail ChainsTravelMarch 2013 43. A Closer Look atSelected Top Brands SO 44. Mercedes Benz Fashion Week Aksesuar AlemiThe Metrics: 45. Swarovski Wedded Bliss The Metrics: 46. Carnival Cruise Lines The Mediterranean The Metrics: 47. Chobani Get RealThe Metrics: 48. THANK YOUPlease contact us atinfo@unmetric.com for more information About Unmetric :Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and driving down costs by creating more efcient social media teams.