social media seo and visibility course
DESCRIPTION
the 4th social media course at skema business school about search engines and visibilityTRANSCRIPT
You are here? be visible!
Guillaume Erétéotwitter.com/ereteog
Search engines are the main web entrances
Eye trackingthe google gold triangle
Web crawlerDiscovery of content
Indexing
Les éléments importants• Titre de la page• Description de la page• Liens• Corp• Nom de domaine
Analyse de la structure de la page
titleurl & doamin name
header 1
header 2
links
paragraph
Non visible elements
What is your community looking for online!1. Choice of keyword
Evaluate keyword competition
Impact on semantic field
2. Insert keywords in your content
Header and title of documents
header 1
header 2
Keywords for hidden meta datas
header 1
header 2
Text of linksReflect the referenced content
Body and content of your pageSearch engine enable to search… quality content!
Take care of your textInsert keywords in the text but avoid any artificial injection that are detected penalized by search enginesKeep it short.
3. get links
But only pertinent linksseuls les liens pertinents sont bons à prendre
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Influent sites transmit ranking weight and trust
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perso.fr
Take care of your outgoing linksPrivileged quality content in relation to your
publication and your audience interests
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Exchange interestsIf someone is selling your product or talking about you ask the owner to insert a link to your site or any published content.
You can buy my producthere
BRAND
buy product from brand
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Contact influencers that could be interested by your product, service, content, etc.
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Love this productLove this product
AffiliationTheir audience, your product
Ads:Hey buy this product
buy this product
traffic
revenus
retribution
linkbaitViral content generating links to you
The social network entrance!
Media sharing sites
generate traffic from your content
Make it embeddable
Embed it in your content
insights
Make it interactive!
optimize the referencing of your video
• Add keyword into the name of the uploaded file
• Publish it on a video sharing site
• Insert keywords in the description of the video on the sharing site
• embed and publish your video on your site, blog, facebook fan page, etc.
brand_keyword.mov
Export every relevant content
These sites are well strucuturedInsert keyword!
keyword in the url
keyword in the page title
keyword in header 1
Sharing tools
keyword in description
Fill in your profileInsert links to your other accounts and sites!
Useful google queries• site:www.yoursite.com
– Print all the pages of the given site that are indexed by Google• link:www.yoursite.com
– Print pages that link to pages of your site• cache:www.yoursite.com
– Print the content of your site that have been duplicated by Google.
• related:www.yoursite.com– print pages that google consider as related to your content.
• Accelerate google discovery? http://www.google.com.au/addurl
Increase your visibility
• Insert the vocabulary in your content• Produce medias and publish them on
media sharing sites (youtube, slideshare, etc.)
• Embed your content in your site, blog, etc.• Promote your content to get links
Question?
twitter.com/[email protected]