Social Media Semantics10 Tips for Creating More Meaningful Engagement

Presented by

Nicole Nicolay@nik_nik

What is Social Media Semantics?

• The way we interact to build relationships• How we bring meaning to the tools we use• Know yourself, Know your audience• Focusing your efforts• Increasing relevancy• Relying on your strengths

The Story of @Cinderella

1. Goal Setting & Planning

GOAL: Utilize Facebook to increase brand exposure within the Fairyland Neighborhood, build relationships with targets, and increase sales by 30%

COMMITMENT: 2-4 hours initial setup, 30 minutes daily spent sharing relevant information via your Facebook Page

PLAN: (1) Create Facebook Page(2) Brand & customize(3) Add features: market data, listings, resources, etc.(4) Add media: listing or neighborhood photos/video(5) Create Facebook Daily Engagement Plan(6) SHARE! >relevant & helpful resources/articles(7) Listen & Respond

My Facebook Marketing Plan

My Daily Engagement

2. Become a Trusted Advisor

3. Finding Your Voice

4. Embrace your uniqueness!

5. Everyday is an opportunity!

6. Tweet it forward!

7. Less is More

8. Give your computer a break!

9. Listen & Learn

10. Involve your audience!