social media roi for media websites - ivor bihar
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Social media ROI for media websites
Ivor Biharperformance oriented digitaladvertising agency
50+ employees
1m € funding
offices in us, croatia, serbia, bosnia & herzegovina
creators of mediatoolkit.com socialpuzzle.com socialnumbers.com
“We are searching for a person who will leave last comment after which there won’t be any other comment”
WAN-IFRA global award Best use of social media by newspaper
WHAT IS YOUR GOAL?
Traffic (visitors/reach)
Display advertising
Revenue
WaitFor the news to be published in print
Discover ConsumeNews across the
millions of websitesNews in your own
feeds as they happen
GOOGLE AND FACEBOOK AS TRAFFIC SOURCES
New York Times
Google Sites
Source: Comscore
Febr.2010
22,6
17,5
3,05,7
1,84,1
18,6 20,1
1,7
9,6
24,621,4
Febr.2010
Febr.2010
Febr.2010
Febr.2010
Febr.2010
Jan.2011
Jan.2011
Jan.2011
Jan.2011
Jan.2011
Jan.2011
Spiegel Bild
WHERE IS FACEBOOK TRAFFIC COMING FROM?
Facebook Pages Facebook Shares
fans content
interaction
FACEBOOK PAGES
BENCHMARK - MEDIA
Fans
5000
10 000
50 000
100 000
200 000
500 000
20 500
41 000
205 000
410 000
820 000
2 050 000
4.1
4.1
4.1
4.1
4.1
4.1
Visits V/F450 000
400 000
350 000
300 000
250 000
200 000
150 000
100 000
50 000
05 000 10 000 50 000 100 000
fans content
interaction
FACEBOOK PAGES
MEDIATOOLKIT
Currently the most interesting content
on your site
on competitors’ sites
across the web
Available historical data
today
yesterday
CONTENT SPEED SEEDING
FACEBOOK SHARES
ROI
INVESTMENT RETURN
Traffic (visitors/reach)Consulting agency
Display advertisingCommunity managers
RevenueContent discovery tools
Head now towww.mediatoolkit.comand rediscover content
FEEL FREE TO CONTACT ME
www.mediatoolkit.com
https://www.facebook.com/ibihar
@ivorium