social media roadmap - packing the trunk
TRANSCRIPT
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Social Media Roadmap
Packing The TrunkBy Rose Fields
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Packing the Trunk
• Brand Awareness
• Attract New Customer Traffic
• Support Sales
• Engaging with Your Customers
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Brand Awareness
• Google+
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• Best for brand promotion
• Used by ¾ of American adults
• Caters to both men and women
• Your social home
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• Relies on lots of images
• Users are women 18-35
• Smart phone app
• Adds human factor to your marketing
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• Excellent for beautiful images of your business
• Reaches women 25-45
• Backlinks to your website
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• Largest social media network for businesses
• Opportunities to build relationships and sales leads
• Use serious, professional, informative information
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Google+
• 359 million monthly users
• Seen as a cross between Facebook & Twitter
• Google+ is Google – search engine exposure
• Seen by anyone searching for your business
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Pack Your Suitcase
• List your social media objectivesBrand Awareness – Customer Traffic – Support SalesEngaging with Customers – Other?
• What platform you’re going to useFacebook – Instagram – Pinterest – Linkedin Google+ – Others?
• Research Other Businesses
• Follow Other Businesses
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New Customer Traffic
• Do you have a website?
• Do you have any accounts?
• What shows up in a Google search
• Cross-promote social media to website
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New Customer Traffic – Fans & Followers
• Promote to existing customers
• Create engaging content
• Develop a consistent posting schedule
• Engage with your fans & followers
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Pack Your Suitcase
• How will you invite fansEmail list – Invoice stuffers – Personal profileFlyers at checkout – Other ideas?
• Plan your content
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Support Sales
• Answer their questions
• Demonstrate how to use yourproducts or services
• Promote products and services
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Pack Your Suitcase
• How will you support sales?Direct response – List your phone numberAccept personal messages – Other ideas?
• Build a list of ideas for showingfans how to use your productsand services
• Create some FAQs that you can post to yoursocial media accounts
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Engage with Fans
• Use a variety of content
• Post when your fans are online
• Respond to comments quickly
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Pack Your Suitcase
• What types of content will you use?Photos – Videos – Questions – Links – Other ideas?
• Find out when your fans are online
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Hitting the Highway – Destination Facebook
• What do you need to do to effectively set up your Facebook page?
• Bring your laptop! We'll bewalking through setting up your facebook page from the ground up.
• You’ll also learn some tips to help you optimize your Facebook page for the search engines
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Free Social Media Review
• Discover potential problems
• Learn basic housekeeping tips
• http://SocialWebDzine.com
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Questions